Interested in specific dates? See all the upcoming events including DAA general meetings, chapter and country meetings, other industry events and more.
Througout the year the DAA produces and hosts its own events and workshops as well as participating in many industry conferences. DAA produced events and workshops include the DAA Essential Series, DAA Awards for Excellence Gala, and DAA Symposiums. The official summit of the DAA is the eMetrics Summit. At most Summits, throughout the world, you'll find DAA activities, member meetings, and gatherings where you can talk with other members, directors of the board and staff.
Storytelling is a popular concept in data analysis circle these days. That's good! But it's one thing to know that you should craft persuasive and factual stories from your data, and yet another to know how to do it.
Attend a Storytelling Workshop this fall to learn:
- Three reasons why data analysts should tell stories
- How to avoid common storytelling mistakes
- The right way to tell stories based on data
DAA Essential Series
The DAA Essential Series is an interactive, discussion-based education program designed for those in digital analytics. This education series provides the opportunity to acquire a broad base of fundamental knowledge and skills quickly, while preparing you to function successfully as a digital analyst. This series focuses on the best practices in digital analytics setting you on a path to transition into more strategic and collaborative roles within your organization. Learn how to improve the integrity and precision of intelligence created for your business and to gain support by customizing your analytical efforts to the needs of your stakeholders. These classes are non-technical / not about the tools; some experience with basic digital analytics reporting is recommended but not required.
The DAA Symposiums bring world class speakers to where digital analytics professionals are located and makes it more convenient, less expensive, and less time away from the office to learn from experts whom they would not normally be able to hear in person.
DAA members did you miss the live webinar entitled "Interactive Storytelling in Multichannel Marketing Analytics" on April 23rd? You can view the recording by logging into the Member Communtiy.
Marketing analysts face two huge challenges. First they must turn disparate multichannel data into business insights. Then equally importantly, they must compellingly share those insights. In this webinar, Insight Rocket's David Millrod and Ogilvy Commonhealth Worldwide's Iyiola Obayomi will share a behind the scenes look at how their companies collaborated to address both challenges at a leading pharmaceutical company. While their examples will come from the pharmaceutical industry, the approaches to multichannel data integration and communication via interactive storytelling they share will be applicable to all.
David Millrod, Managing Partner, Insight Rocket
Iyiola Obayomi, Practice Lead, Analytics and Consulting, Ogilvy CommonHealth Worldwide
DAA Awards for Excellence Gala
The Awards for Excellence Gala celebrates the outstanding contributions to our profession by individuals, agencies, vendors and practitioners. It's an evening to honor your colleagues, clients and partners, starting with a cocktail reception, followed by dinner and then the awards presentations. You do not need to attend the eMetrics Summit to attend the DAA Awards for Excellence Gala, and you can register through either eMetrics or the DAA.
This year's Gala was held on March 18, 2014 at the Marriott Marquis.
The Official Conference of the DAA
Marketing executives, managers, and business intelligence experts have been meeting at the eMetrics Summit since 2002 to increase the return on their marketing investments. This global conference and expo is recognized as a driving force for the application of marketing analytics, process, and technology for optimizing marketing value and informing business decisions.
- Boston, October 5-9, 2014
- London, October 29-30, 2014
- Berlin, November 4-5, 2014
- San Francisco, March 29 - April 2, 2015