WAA Austin Symposium: Best in Class Online Optimization
February 9, 2012
1:00 - 7:00pm
The Renaissance Hotel
Online registration is closed.
This second annual WAA Austin Symposium will be a half-day event exploring "Best In Class Online Optimization”. The event will showcase how industry leaders are using data to drive successful online businesses. Attendees will walk away with a better understanding of what best in class looks like, and what it takes to get there.
Date: February 9, 2012
Location: Renaissance Hotel – Austin, Texas
Time: Symposium: 12:30-5:35pm; Reception: 5:35-7:00pm
Expected attendance: 300 people
Due to the success of the WAA Austin symposium last year, this event is expected to grow to an attendance of over 300 marketers, web analysts, and practitioners.
Registration for WAA members is at the discounted price of $10, while non-members can register for $50. [Not a Member? Join Now!]
Agenda & Speakers:
Below are the speakers and topics already confirmed for the event. Keep checking for the latest agenda updates.
|12:30 – 1:00pm||Registration/Exhibit Browsing|
|1:00 – 1:05pm||Welcome||Ed Wu, Dell|
|1:05 – 1:10pm||Sponsor Remarks – Adobe||Adobe|
|1:10 – 1:55pm||Three Paths to Optimization: Classic Site Analytics, Testing, Targeting/Personalization||Gary Angel|
Co-Founder and President of Semphonic
|1:55 – 2:00pm||Sponsor Remarks – Demandbase||Demandbase|
|2:00 – 2:45pm||Confessions of a Conversion Rate Optimizer||Bryan Eisenberg|
CEO, BryanEisenberg.com and author of Always Be Testing, Call to Action & Waiting for Your Cat to Bark
|2:45 – 3:15pm||Networking Break/Exhibit Browsing|
|3:15 – 3:20pm||WAA Austin Chapter||Anne Cable (Dell)|
|3:20 – 4:00pm||Championing a Data Driven Organization||Charles Thomas, Allen Crane (USAA)|
|4:00 – 4:05pm||Sponsor Remarks – IBM||IBM|
|4:05 – 4:45pm||Social Media Optimization & Measurement||Rajiv Narang (Dell)|
|4:45 – 4:50pm||Sponsor Remarks – Tealeaf||Tealeaf|
|4:50 – 5:35pm||Panel Discussion – The Key to Success – Great People||Moderator: Gary Angel|
Matt Langie (Adobe)
Isabelle Mouli-Castillo (Dell)
Corry Prohens (IQ Workforce)
Jody Farmer (CreditCards.com)
|5:35 – 7:00pm||Networking Reception and Exhibit Browsing|
Don’t miss this opportunity to participate and learn more about how to get plugged into WAA Austin.
In Collaboration with:
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