DAA Atlanta Symposium: Explore the Intersection of Insights, Technology and Technique

DAA Atlanta Symposium: Explore the Intersection of Insights, Technology and Technique

5/17/2012

When:	May 17, 2012 12:00 - 6:30pm
Where:	W Hotel Atlanta - Midtown 188 14th Street NE Atlanta, Georgia 30361 United States
Contact:	Shannon Taylor

Registration Information
Online registration is closed.

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Take the DAA Certified Web Analyst™ Exam in person May 17 (application required)
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Explore the Intersection of Insights, Technology and Technique

DAA Atlanta Symposium
May 17, 2012
W Hotel – Atlanta Midtown

Explore the “Intersection of Insights, Technology and Technique” with some of the most influential digital analytics thought leaders and practitioners in the business. This half-day event will showcase how companies are leveraging technology and research to address various business challenges in their industry. Hear success stories, tactics, best practices, and new ideas that you can quickly leverage in your company. Don’t miss this premier learning and networking conference for digital analytics professionals!

This is your opportunity to hear world class speakers from The Coca-Cola Company, eBay, Expedia, IBM, Turner Broadcasting System Inc., UPS, Keystone Solutions and more!

$10 for members, $50 for non-members

Agenda

12:30 – 1:00pm	Registration and Exhibit Browsing
1:00 – 1:05pm	Welcome	Colin Coleman, Sr. Director Data Strategy, Turner Broadcasting Systems Tom Cattapan, VP, Digital Insights & Analytics, Turner Broadcasting Systems
1:05 – 1:10pm	DAA Remarks	Peter Sanborn, Principal, Web Analytics , Microsoft and President, DAA
1:10 – 1:30pm	Keynote Finding Talent and Career Development	Joe Megibow, VP & General Manager, Expedia US
1:30 – 2:05pm	Panel Finding Talent and Developing Analytic Talent	Moderator, Joe Megibow, VP & General Manager, Expedia US Panelists: Professor Doug Bowman, Goizueta Business School, Emory University Matthew Gellis, Founder and CEO, Keystone Solutions Anup Lakare, Director, Client Services, Mu-Sigma Eric Schmidt, Senior Manager, Productivity, The Coca-Cola Company
2:05 – 2:10pm	Adobe Sponsor Remarks	Matt Langie, Director of Product Marketing, Digital Marketing BU, Adobe Systems
2:10 – 2:30pm	Case Study	Brad Terrell, VP & General Manager, Digital Media, IBM
2:30 – 3:05pm	Panel Mobile Analytics	Louis Gump, Vice President, Mobile, CNN Panelists: Andy Bovingdon, VP Product Management, Bango Doug Busk, Mobile Brand Strategy, The Coca-Cola Company Bob Schukai, Global Head of Mobile Technology, Thomson Reuters
3:05 – 3:35pm	Networking Break and Exhibit Browsing
3:35 – 3:55pm	Keynote Business Impact of Analytics	Carrie Nicholson, VP Ad Sales Research, Turner Broadcasting Systems
3:55 – 4:30pm	Panel Business Impact of Analytics	Moderator, Evan LaPointe, Vice President, Search Discovery Panelists: Kate Demange, Product Management, AutoTrader.com David Reeves, VP, Director of Creative Innovation, 22squared John Sherrod, SEO, Search Discovery Chris Tuff, SVP, Director of Earned and Emerging Media, 22squared
4:30 – 4:50pm	Digital Disease Detection	Dr. Taha Kass-Hout, Director, Division of Informatics Solutions and Operations, CDC
4:50 – 5:10pm	Transforming UPS through Technology – “The Road to Optimization”	Juan Perez, VP of Information Technology, UPS
5:10 – 5:20pm	Sizzle Reel, Turner Broadcasting Systems	DeRetta Cole, Human Resource Director, Turner Broadcasting Systems, Inc.
5:20 – 5:30pm	DAA Atlanta Chapter and Closing Remarks	Colin Coleman, Sr. Director Data Strategy, Turner Broadcasting Systems Tom Cattapan, VP, Digital Insights & Analytics, Turner Broadcasting Systems
5:30 – 6:30pm	Networking Reception and Exhibit Browsing