Knowledge Center

DAA Webinars

DAA members did you miss the live webinar entitled "Interactive Storytelling in Multichannel Marketing Analytics" on April 23rd? You can view the recording by logging into the Member Communtiy.Insight Rocket

Marketing analysts face two huge challenges. First they must turn disparate multichannel data into business insights. Then equally importantly, they must compellingly share those insights. In this webinar, Insight Rocket's David Millrod and Ogilvy Commonhealth Worldwide's Iyiola Obayomi will share a behind the scenes look at how their companies collaborated to address both challenges at a leading pharmaceutical company. While their examples will come from the pharmaceutical industry, the approaches to multichannel data integration and communication via interactive storytelling they share will be applicable to all.

Speakers:
David Millrod, Managing Partner, Insight Rocket
Iyiola Obayomi, Practice Lead, Analytics and Consulting, Ogilvy CommonHealth Worldwide

Research and Publications

Every month, there are more and more resources available in the world for digital analytics professionals and those seeking to learn more about our industry. Which are accurate? Which can you trust? DAA wants to become a respected clearinghouse for industry resources geared to furthering continued dialogue, education and unity among digital analytics professionals. Check out the resources below, and send the your recommendations for industry resources you endorse.