Knowledge Req'd

The Knowledge Required for Certification by the Digital Analytics Association (DAA) provides an overview of the broad domain of knowledge required for DAA Certification™ and is intended to provide the candidate with information about the topics to be familiar with prior to testing. The certification is based on knowledge and experience rather than memorizing study materials. Due to the required years of experience in order to be eligible to test for certification, we expect that many web analytics professionals eligible for certification should be able to pass the certification test without taking any courses.

The certification exam was first offered in 2010. DAA periodically re-evaluates the knowledge required criteria to ensure it reflects current advancements in the web analytics field.

Current Exam Categories Include:

  • Web Analytics Site Optimization
  • Measuring Marketing Campaigns Online
  • Creating and Managing the Analytical Business Culture

Potential applicants for the DAA Certification Exam™ should review this document and decide if they possess sufficient experience within the identified areas of knowledge required for DAA Web Analyst Certification™. Experienced web analysts are also encouraged to take the exam to gauge topics that may need additional preparation. A candidate may retest up to three times during the eligibility period if necessary. The retest fee is just $99.

It should be noted this document is not intended to be a “body of knowledge” for the web analytics profession. It is meant only of convey the types of web analytics exposure a candidate may encounter within the DAA Certification Exam™.

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Download a full copy of Knowledge Required for Certification.