Welcome to your online member community. Settle in and make yourself comfortable. Here, you can explore our group pages. Get to know one another. Contribute to the conversation. Share your expertise. Learn from others…and feel free to stay awhile.

• Chapters »

DAA Chapters are an extension of the Digital Analytics Association, the leader in education and promotion of web analytics globally and now it is right in your home town. Think of it as an educational branch office of the association. Chapters are first, last and always an educational forum. Their mission is to provide quality educational opportunities for DAA members and colleagues, professional networking and promote DAA, its programs and events.

• Committees »

• Country Groups »

A DAA Country Group gives people the opportunity to learn more about the web analytics industry and its latest developments and to network with other professionals in their region. Country Groups are an excellent way to help people break into the web analytics arena, learn more about the local and global markets, and meet their peers. DAA believes that Country Groups are very important for the continued growth of the organization.

• Other Groups »

• Primary »

• Special Interest Groups »

The Digital Analytics Association Special Interest Groups (SIG) are formed to leverage members’ knowledge and interest in a particular issue. SIGs will address a specific industry or technological challenge and serve as a resource for members and DAA leadership. In some cases, the deliverable will be a white paper or guidance document that will be shared with members and industry leaders.



The SIG will remain in existence until its deliverable is achieved. At such time, the SIG will dissolve, unless other related challenges or issues are identified that warrant further activity.