Digital Analytics Association
DAA’s first full time Executive Director is Mike Levin who began his position on March 1, 2010. Mike has served in executive positions in association management for more than 25 years, and has represented companies ranging in size from multi-national to start-up.
Named to the Atlanta Business Chronicle’s list of "Who’s Who in the Technology Industry” for six consecutive years, before coming to DAA Mike’s previous positions include Executive Director of the Oracle Applications Users Group, Executive Director of the Southeast Council of the AeA (American Electronics Association, now TechAmerica) and President of the US Office of the International Coffee Organization. Mike has also led association advocacy programs at the local, state and national governmental levels.
As the President of the US office of the International Coffee Organization he managed a nationwide field marketing force and was responsible for marketing, promotion and education programs across the US. Mike led the nationwide effort to produce the world’s first frozen coffee drink.
In addition to serving in executive positions in trade associations, Mike has owned and operated two small businesses.
He also has served as Governmental Affairs and Marketing Manager for a solar energy program, as a legislative assistant in the Florida House of Representatives, Grants Coordinator and Program Manager for the Florida Department of Community Affairs, and as Assistant City Manager in Portage, Michigan.
Mike is actively involved as a judge in FIRST Robotics Competition. He has a Masters Degree in Administration from Florida State University and a Bachelor’s Degree in Communications from the University of Florida.