Semphonic Announces Profiles in Analytics Event in Washington DC
Monday, January 09, 2012
SEMPHONIC ANNOUNCES PROFILES IN ANALYTICS EVENT IN WASHINGTON DC
McBride, Comcast’s Director of Business Intelligence, to Share Multi-Channel
– January 12, 2012 – Semphonic, the world’s largest Web
analytics consultancy, announced today the latest in a series of events in the
Washington DC-based "Profiles in Analytics” series. Titled "Tapping the Power
of Multi-Channel Customer Analysis,” this session will feature Comcast’s David
McBride, Director of Business Intelligence.
On January 24th, McBride will discuss how Comcast is mining
its multi-channel user data to develop a richer, deeper understanding of its
customers and give them more of what they value.. The
event will be held at the National Cable & Telecommunications Association
in Washington, DC as part of the Web Managers Roundtable, and is being
co-sponsored by Adobe and Siteworx.
"We’re real pleased that David is coming
to Washington to share his insights and experiences. Much of what Comcast is
doing in this area has a great deal of value to many of the non-profit
associations, government agencies and media companies are part of the DC
analytics community,” said Phil Kemelor, Semphonic’s VP of Strategic Analytics,
who leads the company’s Washington, DC practice.
McBride will address the crucial issues
in multi-channel customer analysis, including:
• How can customer analytics keep an organization
focused on its fundamental goals?
• What are the main categories of analysis and when should one rely on each?
• What does the vendor landscape look like and who can help you get started?
• How can you convince management that customer level analytics should be a
Attendees will leave with a wealth of ideas that they
can start using right away to harness the power of customer analytics. Profiles in Analytics is an invitation-only event. To apply for an
invitation and to register visit: http://bit.ly/xJEJMG
the world’s largest independent Web analytics consultancy, with headquarters in
San Francisco and offices in Boston, New York, Washington, DC and Portland, OR.
Founded in 1997, the company has helped leading corporations, government
agencies and non-profits achieve measurable improvement in the performance of
their web channel. Clients include American Express, Charles Schwab, National
Cancer Institute, Nokia, Genentech and Charles Schwab. Semphonic is also the
driving force behind the premier web analytics conference, X Change.