Stream Sense supports Internet video on television
Tuesday, March 02, 2010
Posted by: Ferry Gijzel
Amsterdam, 2 March 2010 - Nedstat announces
support for measuring Internet video on television by Stream Sense, the most
accurate and comprehensive online video analytics application in the market.
The release is a significant upgrade from the existing ability to measure usage
of Internet on TV-sets.
generation TV-sets with built-in ability to play Internet video are becoming
increasingly popular among consumers. Content owners, publishers and
advertisers require full insight into the consumption of content on this new
platform, also in combination with other channels. Stream Sense already
supports the new LG, Philips and Samsung TV-sets and support for other major
manufacturers can be expected soon.
video on television is a new way of consuming content, mixing the lean-forward
and lean-back experience", says Thomas Pottjegort, Senior Technical
Architect at Nedstat who is leading the Stream Sense development team. "It
is important for our customers to have insight into usage of this new and
Berger, Chief Innovations at Nedstat says: "Media content is shifting to a
variety of devices and consumers are increasingly getting used to on-demand
video being available whenever and wherever they want. On their TV-sets in the
living room or for example on the iPhone when they are on the move. We expect
the Internet/TV integration to continue with interactive applications such as
‘social TV’ and more.”
Sense has been developed by Nedstat in close cooperation with leading
publishers of online streaming content. Powerful, real-time analytics
report on visitor behaviour during video or audio streams whether
on demand, progressive download or live and regardless of where the
streams are hosted. Detailed insight is provided about how visitors interact
with online video advertisements.
Stream Sense seamlessly integrates with
Sitestat web analytics, allowing for reports on the interaction before, during
and after the stream.
was awarded the Streaming Media European Readers' Choice Award 2009 for its Stream
Sense product in the category 'Reporting and Analytics'.
Nedstat is a leading provider of web
analytics and innovative solutions for online business optimization.
products and services provide marketers with the insight and tools they need to
target their customers with compelling content or products and improve their
accreditations by Europe’s leading independent web standards organisations such
as ABC electronic, OJD, KIA and Audiweb ensure that metrics are in full
compliance with leading industry standards.
has full service offices in the Netherlands, Belgium, France, Germany, Spain,
Sweden and the United Kingdom.
customer list includes many renowned and internationally operating companies
such as Electrabel, Europcar, London Stock Exchange, Panasonic, Renault, Repsol
and Wolters Kluwer and many public and commercial television organisations such
as Eurosport, FiveTV, France Televisions, ITV, NOS, NRK, RTL, SVT and VRT.
For more information about this
press release, please contact: Nedstat
BV., Ulrike Ziegler, phone
+31 (0)20 519 54 00, e-mail firstname.lastname@example.org
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