Keystone Solutions Joins WAA as Corporate Member
Wednesday, January 19, 2011
Keystone Solutions Joins
WAA as Corporate Member
Las Vegas, NV—1/19/2011—Keystone Solutions, today
announced that it has joined the WAA, Web Analytics Association, to help shape
the evolution of the digital marketing industry. Founded by web
analytics industry leaders in 2004, the mission of the WAA is to lead and
support its members by providing quality education, developing standards and
best practices, conducting research and advocating for issues that advance the
industry.
With a
strong history of dedication to the promotion
of a global understanding of web analytics, the WAA creates an informed and involved web analytics community through the
connection and empowerment of its members. The
organization has more than 1,800+ members worldwide, representing forty
countries and a broad spectrum of expertise.
"With the constantly changing landscape that makes up
the digital marketing industry the Web Analytics Association plays an essential
role in establishing best practices, governance, and providing thought
leadership to all web analytics professionals,” says Matthew Gellis, CEO and
Founder of Keystone Solutions. "We’re
excited to be joining as a Corporate Member and continuing our work with the
Association in their effort to better the analytics community as whole.”
WAA is the leader, spokesperson, and guardian of the
web analytics profession and is owned and run by members for the benefit of
members. Members of the
WAA receive access to web analytics best practices, current and
relevant industry information, local and global networking opportunities, key
resources, valuable research, standards, , discounts to industry events and
publications and participation with social media groups. WAA members are also
given the opportunity to get involved with relevant industry legislation and
they may choose to participate in the strengthening of the trade through
certification programs.
Peter Sanborn, President of the WAA stated, "On behalf
of the WAA Board and members, we welcome Keystone Solutions to the association.
The strength and success of WAA is generated from and through members. The more
companies who participate in the WAA, including both vendors and practitioners
, the association will be better positioned to lead the industry and
profession.”
Keystone Solutions was
founded by analytics industry veteran Matthew Gellis to provide actionable
market intelligence analysis and solutions to clients. A full-service digital
analytics consulting practice, Keystone Solutions specializes in emerging
digital channel analytics (including mobile and social analytics), market
intelligence implementation (using industry-leading tools like Adobe’s
SiteCatalyst), advanced statistical and digital intelligence analysis, SEO /
SEM analysis, and digital design analytics (AB and MVT).
Keystone
Solutions
Matthew Gellis,
770.710.0145
mgellis@thekeystonesolution.com
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