eClerx Joins WAA as Corporate Member
Thursday, February 24, 2011
eClerx Joins WAA as
Corporate Member
New York / Mumbai —February 22, 2011—eClerx
today announced that it has joined the WAA, Web Analytics Association, to help
shape the evolution of the digital marketing industry. Founded by web
analytics industry leaders in 2004, the mission of the WAA is to lead and
support its members by providing quality education, developing standards and
best practices, conducting research and advocating for issues that advance the
industry.
With a
strong history of dedication to the promotion
of a global understanding of web analytics, the WAA creates an informed and involved web analytics community through the
connection and empowerment of its members. The
organization has more than 1,500 members worldwide, representing forty countries
and a broad spectrum of expertise.
"We are excited about joining the Web Analytics Association, the
standard bearer for the web analytics universe,” said Scott McCartney, Principal,
Sales & Marketing Services division, "and we look forward to working with
them and the broader community to continue to advance the digital marketing
discipline. We are particularly energized at the possibilities of helping
further develop the web analytics ecosystem in India with the WAA and our
dedicated and ever growing team of analysts.”
eClerx’s web analytics practice is a key pillar of their Digital
Marketing service offering which
provides end to end Online and eCommerce operations management from its
offshore delivery centers in India. eClerx’s web analysts become
extensions of their Fortune 500 and Internet Retailer 500 clients’ teams,
taking on the heavy but critical lifting of web analytics: data management,
cleansing and verification, report building and automation, tagging and QA.
The end benefit for clients is bandwidth to undertake more strategic,
higher value analysis and action and the realization of the opportunity costs
tied up in the foundational work.
WAA is the leader, spokesperson, and guardian of the
web analytics profession and is owned and run by members for the benefit of
members. Members of the
WAA receive access to web analytics best practices, current and
relevant industry information, local and global networking opportunities, key
resources, valuable research, standards, discounts to industry events and
publications and participation with social media groups. WAA members are also
given the opportunity to get involved with relevant industry legislation and
they may choose to participate in the strengthening of the trade through
certification programs.
Peter Sanborn, president of the WAA, stated, "On
behalf of the WAA Board and members, we welcome eClerx to the association. The
strength and success of WAA is generated from and through members. The more
companies who participate in the WAA, including both vendors and practitioners,
the association will be better positioned to lead the industry and profession.”
About eClerx
Incorporated in 2000, eClerx is India’s
first and only publicly listed Knowledge Process Outsourcing company and is traded
on both the Bombay and National Stock Exchanges of India. eClerx employs 4000
employees across its five Indian delivery centers in Mumbai and Pune plus our
global client interfacing locations in San Francisco, Chicago, Austin, New
York, London, Dublin, and Singapore. eClerx delivers confidence and value
to our clients’ critical processes via research and consulting services and
process outsourcing solutions that combine people, process and technology to
reduce the total cost of service whilst improving insight, quality and control.
Beth Friedland
Media contact for
eClerx
(646) 368 6160
beth.friedland@eclerx.com
Carla Vicens
blast! PR for WAA
(919) 833-9975
carla@blastpr.com
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