Web Analytics Association To Host WORLD-CLASS Symposium in PHILADELPHIA

Symposium to Feature "Customer Analytics in the Enterprise of Tomorrow”

Philadelphia, PA, September 28, 2011 – Web Analytics Association (WAA) will host a symposium in Philadelphia, PA, on November 2, 2011. Taking place at the Ritz Carlton, the theme of the event is "Customer Analytics in the Enterprise of Tomorrow,” and the half-day seminar explores how companies can transform data into insight, product success and enterprise value.

WAA Symposiums bring digital analytics, web analytics, marketing and business professionals together for a day of learning, professional development and networking. This is the second symposium the WAA has hosted on the East Coast, previous events happened in Boston, Austin, and Seattle.

Jim Sterne, named one of the 50 most influential people in digital marketing by Revolution and identified as one of the top 25 Hot Speakers by the National Speakers Association, will deliver one of the symposium’s keynote presentations. Brett Error, VP and chief technologist for the Omniture Business Unit at Adobe, will deliver an additional keynote. Ryan Caplan, founder and CEO of ColdLight Solutions; Gary Angel, founder, president and CTO of Semphonic; Heather Aeder, group director of analytics at TrueAction; Elea McDonnell Feit, Lecturer in Marketing and Research Director at the Wharton Customer Analytics Initiative and Daniel Spinosa, CFO of Comcast Interactive Media will also speak. Attendees will walk away with tips for transforming data to insights, strategies for reaching the most effective customer-focused analyses and an understanding of how analytics can help companies help understand and meet customer needs.

"As this WAA symposium approaches, we are very encouraged by the continued success of these educational events,” said Peter Sanborn, president of the WAA.

"We are excited to bring another slate of brilliant speakers to Philadelphia to raise awareness around successful customer analytics. This will be the largest gathering of digital and customer analysts in Philadelphia to date, offering unparalleled educational and networking opportunities for all who attend. We are glad to help foster the growth of the digital and customer analytics community in Philadelphia.”

The event will be made possible by contributions from Adobe ColdLight Solutions and Comcast Interactive Media. Additional support will be provided by eClerx, Insight Rocket and Semphonic. A limited number of additional sponsorship opportunities are still available. Interested parties may visit the website indicated below for further details.

WAA members can register at a discounted fee of $10, and non-members pay only $50 to attend. To register or learn more information, please visit: http://www.webanalyticsassociation.org/?page=philly_symposium

About The Web Analytics Association

Founded by Web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, professional development, certification, developing standards and best practices including the Code of Ethics, conducting research and advocating for issues that advance the industry. The organization has more than 1,800 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the WAA, or to become a member, visit the WAA Web site at www.webanalyticsassociation.org.

Media Contact:

Carla Vicens Rudder
blast! PR for the WAA
(919) 833-9975 x7003
carla@blastpr.com

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