TechAmerica’s 53rd Annual David Packard Medal of Achievement and Innovator Awards Honors Top Contributors in Technology Industry
Alex Yoder, chief executive officer of Webtrends, has been named the winner of the 2011 Innovator Award in the Social Media category at the 53rd Annual David Packard Medal of Achievement and Innovator Awards, which honors individuals for their contributions to the technology industry.
Since 1959, TechAmerica has awarded the David Packard Medal of Achievement, their highest award, to honor significant lifetime contributors and pioneers of the high-tech industry, and to honor current leaders TechAmerica recently added the Innovator Awards.
For Webtrends, the global leader in mobile, social and web analytics, 2011 was a banner year driven by the launch of Analytics 10, an innovative multi-channel analytics solution giving brands and marketers a unified view of all digital properties. Analytics 10 represents Yoder’s vision for a leap forward for digital measurement and has redefined the way brands use measurement across social media channels. Hundreds of Webtrends customers from a variety of industries are using the platform, drawn to its easy-to-use interface and flexibility to meet the needs of companies of all sizes and levels of sophistication.
"I am honored to represent Webtrends in the Social Media category and to have our Analytics 10 platform recognized as a revolutionary force changing the way brands see and leverage unified, digital measurement,” said Yoder. "As a company, Webtrends has focused on transforming the conversation around social media measurement and this award validates the progress we’ve made thus far.”
The Innovator Awards honor innovators representing different industry segments for their contributions to the technology industry. One winner was selected in each of the following categories: Cloud Computing & E-Commerce, Cybersecurity, Electronics, Government Services, Green Tech / Smart Grid, Health & Medical Technologies, Mobile Services, Semiconductor, Social Media and Software.
"TechAmerica is excited to highlight Alex Yoder as well as the rest of the Innovator Awards recipients,” said TechAmerica President and CEO Phil Bond. "This year, we were thrilled with the number of nominations and as we congratulate the winners, we encourage the entire industry to continue to influence technology development for the future.”
The winners were announced on Tuesday, October 11, 2011 at TechAmerica’s David Packard Medal of Achievement & Innovator Awards 53rd Annual Dinner at the Sharon Heights Golf and Country Club in Menlo Park, CA. For more information about the event, please visit www.techamerica.org/innovatorawards.