– Convince & Convert Founder Jay Baer, UM Chief Performance Officer Huw Griffiths and DAA Founder Jim Sterne Join Cooley SVP Eric Otterson to Provide Strategic Guidance to Marketing Analytics Innovator –

 SAN DIEGO – Apr. 24, 2013 – Anametrix, the first cloud-based, real-time marketing analytics platform, announces analytics and social business luminaries Jay Baer, Huw Griffiths and Jim Sterne have joined Eric Otterson on the Anametrix advisory board.

 NEWS HIGHLIGHTS

• As Anametrix continues to establish itself among Global 2000 B2C retailers, media companies and digital agencies, the advisory board will offer strategic insight and guidance.
• Anametrix advisory board members are:
• Jay Baer, founder of social media and content consultancy Convince & Convert and a marketing keynote speaker and author
• Huw Griffiths, a 20-year veteran in advanced analytics research and global chief performance officer at Universal McCann (UM)
• Eric Otterson, SVP of business development at Cooley LLP and advisor and director to multiple San Diego-based startups and organizations
• Jim Sterne, founder of the eMetrics Summit and Digital Analytics Association (DAA)

 QUOTES

Jay Baer, founder of Convince & Convert
"The future isn’t big data. The future is big understanding. By seamlessly integrating data from disparate sources, Anametrix turns information into insights. You need to see the forest, not just the trees, and Anametrix makes that happen. I’m delighted to be an advisor to the company.”

Huw Griffiths, global chief performance officer at UM
"Having spent the last 20 years in the analytics industry, I’ve seen my share of analytics solutions. Anametrix offers a truly robust analytics platform for marketers, and I feel privileged to add my expertise to that of my distinguished colleagues on the company’s advisory board.”

Eric Otterson, SVP of business development at Cooley LLP
"For nearly 20 years I’ve championed San Diego startups and nurtured innovations in the analytics sector, and I’m happy the region is, once again, producing a success story with Anametrix.”

Jim Sterne, founder of the eMetrics Summit and Digital Analytics Association (DAA)
"I've known some of the people at Anametrix for years and have had every expectation of their success. But I was stunned at how progressive their clients have been with this new approach to technology. The success of Anametrix' customers will be the telling legacy and I am excited to work with Jay, Huw, Eric and the Anametrix team.”

Pelin Thorogood, CEO of Anametrix
"I am already excited about the ideas that will come out of conversations with such an esteemed group of thought leaders. I know Jay, Huw, Eric and Jim will help Anametrix push the envelope in delivering marketing analytics solutions that are as accessible and impactful as they are innovative.”   

ABOUT ANAMETRIX

Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships and deliver a bigger and more predictable impact effect on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit www.anametrix.com, Twitter, LinkedIn, Facebook, Google+ and our blog.

Media Contact:
Elizabeth Baron
(619) 786-8032 ext. 5
lizzy@townsendadvisers.com

Cloud-Based Analytics Provider Empowers Online Marketers, Analysts with Insight Hub

SEATTLE, WA – April 25, 2013 – Insight Rocket, an award-winning digital analytics company, has tightly integrated Tableau v8 into its Insight Hub platform, thereby further democratizing data and insights for its subscribers.  Tableau Software’s robust visualization capabilities help this cloud-based platform bring accelerated digital analysis to marketers, analysts and their agencies. Within the Insight Hub, analysts can quickly author and share "metrics stories” on topics including social media influence, email marketing effectiveness and mobile advertising. 

Insight Rocket chose Tableau Software for its ease of use and intuitive visual analysis capabilities. "Before integrating Tableau into our offering, subscribers would need to send us their specifications for any major changes to their reports and dashboards,” said David Millrod, Managing Partner at Insight Rocket. "Now subscribers can directly tap into our open, cloud-based data warehouse, create new visualizations on the fly, and easily publish metrics stories to their organization.

In addition to making metrics more accessible and engaging, the Insight Hub delivers information into the hands of decision-makers while it is still relevant and actionable. "The benefit of using Tableau is two-fold,” Millrod explains. "It’s industry-leading ease of use allows analysts to quickly express themselves via data visualizations, and decision-makers are engaged by its stunning graphics”

"The ability to deliver timely insights to decision-makers is imperative to any organization,” said Elissa Fink, Chief Marketing Officer at Tableau. "From Thomas Publishing to NBC Sports, Insight Rocket helps organizations in every vertical see and understand their digital data.”

About Tableau
Tableau Software helps people see and understand data. Tableau helps anyone quickly analyze, visualize and share information. More than 10,000 organizations get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites. See how Tableau can help you by downloading the free trial at www.tableausoftware.com/trial.

About Insight Rocket

Insight Rocket’s (www.insightrocket.com) digital analytics acceleration service matches the real-life workflow of marketers and analysts, identifying risks and opportunities while they’re still actionable.  It combines a cloud-based private data mart, award-winning intelligent alerting, multi-channel dashboards, and an innovative publishing platform for data analysts.

Tableau and Tableau Software are trademarks of Tableau Software, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

"Today’s announcement provides for a natural extension of Ernst & Young LLP’s analytics offerings,” said Andy Rusnak, principal and leader of Ernst & Young LLP’s Enterprise Intelligence group. "Together, we can offer an even deeper analytic capability that can be applied to predictive and prescriptive analytic challenges across multiple sectors. This comes at a pivotal time when companies are asking themselves how best to improve the performance of their digital channel. Semphonic adds deep experience into the complex website and mobile app customer interaction challenges our clients may face in developing and executing their digital channel strategy.”

 Semphonic, headquartered in Novato, California, was founded in 1997 and advises clients on customer segmentation and digital marketing.

"With the specialized skills and methods from Semphonic, Ernst & Young LLP can now work with clients to address the entire digital channel by using advanced statistical methods, proprietary methods to analyze digital behavioral data and advanced digital customer segmentation,” said Gary Angel, Semphonic president and chief technology officer, who will serve as a principal in Ernst & Young LLP’s Advisory Services Enterprise Intelligence practice. "The firm’s clients now have the ability to improve the efficiency of their digital marketing spend, as well as their website and mobile experiences, and drive integrated and offline personalization and targeting.”

Jim Sterne, founder of eMetrics Summit and chairman of the Digital Analytics Association, stated that Semphonic’s sharp focus on client success, while staying broadly informed on the vagaries of data proliferation has given them access to the latest tools, helped them create the most sought after techniques and allowed them to truly take a thought leadership position in the digital analytics industry. "Now, with Ernst & Young's resources, we can expect another step-change in marketing optimization efficiency and competitive edge sharpening,” he added.

Clearsight Advisors acted as financial advisor to Semphonic in the transaction.

About Ernst & Young

Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 167,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve their potential.

For more information, please visit www.ey.com

Ernst & Young refers to the global organization of member firms of Ernst & Young Global Limed, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. This release has been issued by Ernst & Young LLP, a member firm of Ernst & Young Global Limited serving clients in the U.S.

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Marketers struggle today to have relevant conversations across the rapidly increasing number of places where they interact with customers. Underlying this challenge is the inability to connect the data about these interactions on their websites, mobile apps, social media, call centers, point-of-sale, and other offline channels. BrightTag Fuse closes this gap by creating a unified stream of cross-channel data that is connected in real-time to marketing partners through its patent-pending Server-Direct technology.

"Multi-channel marketing integration is a critical opportunity for me,” said Joseph Yakuel, Cross Site Marketing Manager at Quidsi. "I need to be able to integrate mobile and desktop user interactions in order to drive successful marketing programs. BrightTag has proven to be a valuable partner by building solutions for the challenges I face as an online marketer.”

Since the beginning of online marketing, integration between websites and digital services has occurred in the web browser using "tags,” the bulky third-party code that collects and distributes data on the web. Traditional tag management systems rely on the web browser to connect online channels, but fall short in their ability to bridge the gap to offline channels in real time. BrightTag Fuse™ leverages the cloud to overcome the technical limitations of the browser and instantly connect and sync channels where tags don’t exist.

"To engage and deepen relationships with consumers, retailers need to make omnichannel strategies a core competency of their organization,” said Stella Voutsina, Director of Global Digital Operations at Carat. Specifically, they need to turn insights and real-time action into relevant interactions every place a customer touches the brand. Technology that syncs channels in real time and simplifies connected experiences should be seriously evaluated.”

BrightTag Fuse™ allows marketers to:

• Collect data in any channel without relying on browser-based tracking tag
• Match cross-device user profiles and cookies instantly in the cloud
• Sync data in real-time using the company’s patent-pending Server-Direct technology
• Connect with digital marketing partners to engage with omnichannel customers

"Marketers today are forced to choose between day-old data locked in ‘cold storage’ or real-time data across a single channel,” said Mike Sands, President and CEO of BrightTag. "At a time when consumers are already interacting with brands across multiple channels, marketers need sophisticated tools to help them capitalize on cross-channel activities and take action instantly. BrightTag Fuse™ overcomes the technical limitations of browser-based data collection and make the promise of omnichannel engagement a practical reality.”

Today’s announcement coincides with eTail West, the premier online and multi-channel retail conference taking place in Palm Desert, CA. Mike Sands will serve as the chairperson for the Omnichannel track and BrightTag Fuse™ will debut in Booth #105. For more information, visit www.brighttag.com/beyond.

Source: Nielsen Business Media, Inc., March 21, 2011

Read more about BrightTag Fuse™ on our blog or from Crain’s.

• As the VP of client success at Anametrix, Olivier Silvestre will lead the company’s efforts in ensuring clients drive full business value with their marketing campaigns, including lowering customer-acquisition costs, increasing customer retention, predicting purchase patterns and accelerating customer lifetime value. In the past quarter alone Anametrix has substantially expanded contracts within its Fortune 1,000 client base and added several new customers, such as Condé Nast, EvoFem and Yellow Pages Canada, and Silvestre will build his department to support client needs.
• Silvestre will oversee the Anametrix implementation and account management teams, as well as data scientists and other specialized experts in the professional services team. Together, the client success teams enable marketers to use the Anametrix marketing analytics solutions to meet their business goals, and the teams curate best practices learned along the way.
• His storied career in marketing analytics began in 1999 at web-analytics pioneer WebSideStory, where he spent nine years helping the company build value for its public offering and later sale to Omniture (now Adobe). While there, he created the industry’s first Conversion Optimization Program and led a team with a 100-percent success rate helping clients increase their online revenue – some by as much as 300 percent. After serving as WebSideStory’s director of web analytics and optimization consulting, he co-founded Tealium, a leading universal tag management company that has been profitable since its inception. In 2011 he joined Certona Corp. as director of revenue optimization, and he created methods, processes and thought leadership to help clients make the most of their investments.
• Silvestre holds a B.A. in electronics and an MBA from the Conservatoire National des Arts et Metiers, one of the leading business schools in France. He currently sits on Tealium’s board of advisors and is the founder of VinoMatch, which blends his passion for wine with his expertise in analytics to develop the first search engine for wine by flavor.

QUOTES
Pelin Thorogood, CEO at Anametrix

"Our clients will soon discover how fortunate they are to have an advocate as knowledgeable, passionate and experienced as Olivier Silvestre! His pioneering work forging new methods, processes and thought leadership for analytics and marketing-campaign optimization for the largest companies in the world will help our clients leverage the Anametrix platform to achieve double-digit increases in their marketing results.”

Jim Sterne, president of Target Marketing and founder and chairman of the Digital Analytics Assn.

"Olivier was one of the first web analysts I ever met. He has been laser-focused on marketing optimization ever since and has helped hundreds of companies create significant competitive advantage.”

Bryan Eisenberg, managing partner at Eisenberg Holdings

"Being a valuable analyst requires three major skills: an understanding of the tools and data, background in the business issues and being able to communicate the value of web analytics. Olivier is a triple threat.”

RESOURCES

LinkedIn: http://www.linkedin.com/in/osilvestre
Twitter: https://twitter.com/osilvestre

ABOUT ANAMETRIX

Anametrix transforms marketing with digital analytics. We collect, analyze, and make sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects, and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships, and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit www.anametrix.com, Twitter, LinkedIn, Facebook, Google+ and our blog.

###

Anametrix is a trademark of Anametrix. Other company and product names are trademarks of their respective owners.

Media Contact:
Elizabeth Baron
(619) 786-8032 ext. 5
lizzy@townsendadvisers.com
 

• Available now to both new and existing clients, the patent-pending Anametrix Plug-in for Excel enables bi-directional data exchange between Excel and multichannel marketing data in Anametrix. The product embeds four new buttons directly onto the Excel interface to give marketers real-time access to all vendor and corporate data while taking advantage of standard Excel functionality:
• Query button launches the new Anametrix Data Wizard to automate the process of exporting to Excel marketing data from any source connected to the Anametrix platform – web analytics, advertising, email marketing, social media, search engine marketing, surveys, live chat, CRM, marketing automation, U.S Census, and third-party research. The Data Wizard helps marketers quickly map data fields from disparate sources using a minimum common denominator, which then allows the data to be easily correlated and analyzed within Excel. Other tabs enable users to filter data and create parameters for analysis. Marketers can spend more time analyzing data and less time collecting it, with quicker and more accurate visibility into performance metrics across all channels without manual manipulation.
• Refresh button updates data in report templates on any interval a marketer specifies to ensure access to most current data, regardless the complexity or number of Excel sheets within the report template. Marketers save time by updating reports with real-time data from all sources. Reports can be refreshed automatically with the most current data without re-formatting or re-calculating. Errors can be avoided with automatic update of pre-processed and pre-formatted data and calculations.
• Upload button protects the integrity of data in the Anametrix platform while allowing marketers to add datasets to Anametrix. Unlike analytics tools that only allow exports to Excel, the Anametrix Plug-in for Excel offers true bi-directional data exchange. While in Excel, marketers can add to Anametrix new data, such as responses collected from an in-store survey mapped to responses from an online survey. Users can only add, edit or delete the data they upload from Excel, but they are prevented from modifying data within the Anametrix platform, eliminating risk of data loss or breach of integrity. The Anametrix Plug-in for Excel enables marketers to compare performance across channel, product and geography, and against goals and budget to make more meaningful decisions. It allows them to easily account for offline data, while offering finance organizations more accountable measurements, including year-over-year comparisons and budgeting.
• Schedule button saves marketers time and enables collaboration by refreshing the data from Anametrix on specified intervals; publishing the reports to .xls, .pdf and other formats; and emailing the results to select colleagues. Reports can be automatically refreshed and emailed to recipients with complete security and automation.
• By increasing visibility into multichannel marketing data, the Anametrix Plug-in for Excel helps B2C CMOs and marketers demonstrate and increase their ROMI by improving campaign effectiveness, lowering customer acquisition costs, expanding lifetime value and uncovering new revenue opportunities.
• Pricing for the Anametrix platform is based on the number of data sources being connected. Pricing plans include unlimited users to ensure universal access for all marketers and executives. The new Anametrix Plug-in for Excel is included at no additional fee to clients and is available immediately.
• Anametrix is completely cloud-based. Users can access their marketing data in real time through an in-browser UI, Microsoft Excel, or any iOS, Android or Blackberry mobile device. There is no software to install or manage.

QUOTES

Pelin Thorogood, Anametrix’s CEO

"The Anametrix digital-analytics platform was designed by marketers for marketers. We know marketers use Excel, so, rather than trying to force customers to use only the Anametrix interface, our new Anametrix Plug-in for Excel delivers bi-directional data access between Anametrix and Excel. Optimizing ROMI with real-time business insights just got easier.”

Andrew Edwards, CEO of Technology Leaders and Co-Founder of the Digital Analytics Association
"Excel has long been a favorite of the marketing data analyst, and for good reason. It provides a great deal of power to a very widely distributed user base. With Anametrix supplying rich data to Excel through its new plug-in, that power only gets compounded, and Anametrix wins new visibility to users who want a familiar interface.”

RESOURCES

Product Overview
Data Sheet

ABOUT ANAMETRIX

Anametrix transforms marketing with digital analytics. We collect, analyze, and make sense out of data across all channels in real time to enable marketers to discover new truths about customers, prospects, and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships, and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit www.anametrix.com, Twitter, LinkedIn, Facebook, Google+ and our blog.

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Anametrix is a trademark of Anametrix. Other company and product names are trademarks of their respective owners.

Media Contact:
Elizabeth Barron
(619) 786-8032 ext. 5
lizzy@townsendadvisers.com

News Highlights

• Following the October Series A funding by growth equity firm TVC Capital, Anametrix is in an accelerated growth phase. Thorogood will direct the company’s strategy, expand the team to meet rapidly growing customer needs and introduce groundbreaking platform innovations – ranging from social collaboration and mobile analytics to predictive analytics.
• Anametrix is built by marketers for marketers, and Thorogood’s promotion from CMO to CEO and director demonstrates the company’s commitment to serving the real-world, real-time analytics needs of multichannel marketers. The platform offers sophisticated analytics to marketers, enabling them to improve campaign performance, increase customer lifetime value (CLV) and uncover new sources of revenue.
• Customer demand to leverage analytics to demonstrate ROMI is increasing rapidly. In the past quarter Anametrix has substantially expanded contracts within its Fortune 100 client base and added several new customers, including Condé Nast, EvoFem and Yellow Pages Canada. The company has also opened regional offices to better serve customers in Atlanta and San Francisco.
• To accommodate new hires across all departments, including an expanding team of data scientists, Anametrix will move its corporate headquarters this month to 5414 Oberlin Dr., Ste. 250, San Diego, Calif., more than doubling its current square footage.
• In addition to her new roles at Anametrix, Thorogood will retain her positions on the boards of Online Marketing Institute and Technology Leaders, and she will continue to serve as Executive-in-Residence for her alma mater, the Johnson Graduate School of Management at Cornell University.
• Both in 2011 and 2012 Thorogood was named one of the "20 Women to Watch” by the Sales Lead Management Association and is a regular speaker and author on marketing analytics, social marketing and related topics, most recently at eMetrics, Digital Analytics Association (DAA), Online Marketing Institute, Sales 2.0 Conference, Cornell Strategic Marketing Conference, Content Marketing Institute, destinationCRM and Cornell Enterprise.
• Blaise Barrelet, Anametrix co-founder, will continue to assist in his capacity as chairman of the board. He also will be exploring opportunities to extend the Anametrix analytics platform to new markets through his investment firm Analytics Ventures.

Quotes

Blaise Barrelet, co-founder and CEO of Anametrix
“Pelin is the dream CEO for our three-year-old company. She is a proven business leader, expert and innovator in digital analytics. Her first-hand knowledge in multichannel marketing will contribute to Anametrix’s accelerated growth as we help our customers predict and improve their revenue growth by transforming their marketing effectiveness.”

Steve Hamerslag, TVC Capital’s Co-Founder and Managing Partner
“As the lead investor in Anametrix’s Series A round, TVC Capital immediately recognized what a superstar we had in Pelin Thorogood. We are in the marketing-analytics business, and Pelin is one of a handful of true experts in the world. Few people have her depth of knowledge and experience combined with the leadership skills it takes to be a great CEO. Her appointment is a big win for our company and customers. Moreover, it allows Anametrix’s chairman to continue championing the company as he pursues his passion for cultivating a San Diego ecosystem where analytics innovators can thrive.”

Pelin Thorogood, CEO of Anametrix
“Both Anametrix and the digital analytics industry are at a tipping point of accelerated growth, and I’m honored to be the company’s new CEO during this pivotal time. Building on our Chairman Blaise Barrelet’s legacy in the analytics sector, I pledge to execute with rigor on innovation, performance, quality and creativity in every area of our business. In the near term our team will introduce product innovations in predictive analytics and social collaboration and enhancements to our mobile analytics capabilities. We will also expand upon our customer support program to enable current and future customers to achieve returns on marketing investment they never thought possible.”

Resources

LinkedIn: http://www.linkedin.com/in/pelin

Twitter: http://twitter.com/pelint

Image: http://anametrix.com/downloads/images/pelin-thorogood.jpg

About Anametrix

Anametrix transforms marketing with digital analytics. We collect, analyze, and make sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects, and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships, and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit www.anametrix.com, Twitter, LinkedIn, Facebook, Google+ and our blog.

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Anametrix is a trademark of Anametrix. Other company and product names are trademarks of their respective owners.

Media Contact:
Elizabeth Baron
(619) 786-8032 ext. 5
lizzy@townsendadvisers.com

An auditorium of two hundred professionals of Web Analytics who represent agencies and the most important companies of Argentina was part of the main event of Google Analytics that is held in different cities worldwide. The encounter shafts were the future of online measurements and its relevance for the success in business. Justin Cutroni, professional and expert in Google Analytics, introduced Universal Analytics, the future version of Google Analytics.

Buenos Aires, November 2012 – Intellignos, with Integrupo Digital and Codice’s support, organized the GAUC “Google Analytics User Conference” in Argentina, as part of a Google Analytics’ lecture that is held for the first time in Latin America. During the conference that took place in the Faculty of Economic of Universidad de Palermo, Justin Cutroni, Anlytics Advocate of Google; Juan Damia, Co-founder of Intellignos; Ricardo Dawson, COO and partner of Intellignos; Enrique Quevedo, specialist on Web Analytics for Latin America, from Google Mexico; Romina Rodriguez, Account Strategist of Google Argentina and Francisco Pellat, Códice’s founder and CEO, Mexico, spoke about the experiences and thoughts about the tool, its scope and the importance of measurement in Internet. The aim of GAUC consisted on/in understanding and optimizing the return of investment in Internet through conferences about business and strategy, analysis and optimization, as well as more technical aspects of Google Analytics.

Big Data: the big dilemma

Juan Damia, co-founder of Intellignos, was in charge of the event opening with his conference "Capturing the Momentum”. He referred to the great amount of data and information that exists in the web – known as "Big Data” -, which represents one of the biggest dilemmas for analysts, marketing CEOs and business decision makers, who do not know what to do with it. Damia cited the results of a study conducted by IBM, which reflects that 70% of the United States’ CMO are not prepared to deal with so much data online. Nowadays the advantage, due to the digital measurements tools such as Google Analytics, is that companies can choose which information they want to measure and which one not. Damia also assured that web analytics is on its way to "measure people” and not only data in itself. "What is taking interest and starting to be relevant, is user’s behavior his attitude and sensation towards the offered service and product. All the information that results from measurements is important for companies and CEOs, because they will have to make decisions in order to make positive changes and generate benefits for the business. Knowing users characteristics, online marketing strategies can be capitalized to know with much more precision what should be done to reach different groups of customers in an effective way”, expressed Damia.

Universal Analytics: the future of digital measurement

Justin Cutroni, Google’s Analytics Advocate, presented the tool that will replace Google Analytics in a not far away future. This tool is "Universal Analytics”, the future of digital measurement. As Damia pointed out in his conference, Cutroni ratified that this new tool will focus mostly in costumer’s behavior. “With Universal Analytics it will be possible to make a more effective and accurate follow of the user because, through a User ID provided by the company when visiting the web site, the track of user’s behavior can be done although the costumer navigates through multiple devices. This could not be done until now because it was a big challenge and a problem for measurements. Also, convergence between online and offline, starts happening due to Universal Analytics. With the User ID, it can be also detected the user’s behavior or action offline (payments through ATMs and call centers, among others)”, expressed Cutroni. The worldwide expert in Google Analytics highlighted that when the reports with measurements’ results are delivered to the companies, the User IDs are not revealed, these are anonymous. With this new tool, segmentation in measurement can be reached and this offers a deeper knowledge of users’ dynamics, developing more effective and personalized online campaigns for different groups as an answer to their needs.

Branding Digital: involving consumer

Enrique Quevedo, web analytics’ specialist for Latin America, of Google Analytics México, pointed out strategies of "Digital Branding” that should be taken into account when having a business. Quevedo said that nowadays “we have the great advantage of having at our disposal bidirectional media that allow us to observe the consumer’s reaction as soon as he or she receives the message. So we can make improvements in our offer, in a continuous way, because we know our costumers’ preferences”. One of the problems companies must deal with is the fact that consumers have many options of products and less time to get to know them properly. In order to make an effective branding strategy, the brand should develop experiences that involve the client as well as offering him solutions, useful, necessary information and entertainment. This will create a brand community. Quevedo, as well as the other speakers, remarked that the surveys are very important because “they should be done in order to know our costumer’s opinion and act in consequence”, he concluded.

Remarketing: real results for the business

Romina Rodriguez, Google Argentina Account Strategist, spoke about "Remarketing” and how it can be optimized through the knowledge of data thrown by web analytics. Rodriguez assured that “96% of users, who visits a page that provides purchasing services, abandon it without making the purchase. Therefore, we have to try to detect which are the reasons why this occurs and develop a remarketing strategy with different objectives regarding the groups of costumers arising from different behavior characteristics”. As a result of this strategy, a segmentation of offer per client can be done, achieving those goals by trying to make the website attractive for the client one more time, by capturing new costumers or by generating a higher fidelity from active clients.

Planning and measuring in order to obtain a successful campaign

Francisco Pellat, founder and CEO of Códice, Mexico, deepened on the importance of measuring the costumer. Pellat said, “There must be a plan in order to obtain results. It would be important that companies, previously to the design of the website, study measurements so that the site can be effective. We must know the client and find out what specific motivation took him to that site. By knowing what is needed for business, it can be applied later for a more effective strategy. Campaigns success must be measured, as well as the users action in the site and identify when they use a social network and which ones are the most used. All this information is vital for the development of a successful campaign.”

“Usability” and its direct impact on the Return of Investment

Finally and as a closure of the event, Ricardo Dawson, partner and COO of Intellignos, spoke about the “Usability” of companies’ websites. Dawson assured that “improving usability generates benefits for the business because it has direct impact on the Return of Investment (ROI). It should be addressed from a systemic approach, considering different factors, for instance the access to the site through different devices. Adaptations should be done taking into account the screen resolution, connection speed and errors’ measurements. The user must enjoy navigating through the website and satisfy the aim that made him decide to visit the web. It is necessary to make a continuous improvement and use what is known as User Testing. This is a method, similar to surveys, but in test format where the user can experience the navigation through the designed format and its behavior and reaction can be observed. Through User Testing, we can detect problems and correct them.”

About Intellignos

Intellignos is an interactive marketing optimization company that specializes in improving ROI using unique Research & Analytics practices and tools. It provides support for businesses that need to reach high impact on their marketing goals. Our Business Intelligence solutions allow companies to gain relevant and insightful information that helps decision-making and improve conversion by generating more engagements, leads, subscriptions and sales.

Contacto de prensa:

SUR Comunicación. Laia Farré Boldú.
laia@surpr.com.ar
Mov: (0054) 11-5514-7580 | Of: (0054-11) 4826-0683
Buenos Aires. Argentina

For more information:

Visit http://www.google.com/tagmanager/

Download: Google Tag Manager Factsheet

Download: Google Tag Manager Technical Factsheet

We Can Set You Up!
E-Nor continues to lead the way in top-notch analytics services, so it was just natural for us to strive for the new Google Tag Manager (GTM) specialization. As Google Analytics Certified Partner, we have the ability to provide this highly beneficial service to our clients.

Google Tag Manager Benefits
The Google Tag Manager tool allows for:Digital marketing campaigns to run on your schedule, without having to rely on ITNew marketing tools deployed quickly and efficientlyAccurate and dependable data gathering, giving you peace of mindE-Nor works through the planning, process and strategy needed to develop the proper tag placement model each client with the new GTM portal. Through this portal, E-Nor has the ability to deploy a single tag into targeted areas, rather than the hassle of manual implementation of individual tags into the site’s HTML. The GTM is an efficient tool that is easily adaptable to already running digital marketing campaigns, or can be implemented into new campaigns. It is fast, reliable and intuitive. The GTM supports Google and third-party tracking and marketing tags, thus saving our clients time and money. For more information on how you can utilize the Google Tag Manager, contact E-Nor today.

CHICAGO and TOKYO - October 31, 2012 - BrightTag, a technology platform provider for the digital marketing industry, today announced its tag management solution will serve as the underlying infrastructure powering the delivery of Yahoo! JAPAN’s full suite of remarketing and media services. 

Through this strategic business alliance, BrightTag will enable Yahoo! JAPAN to deliver all of its services through one universal Yahoo! JAPAN tag making the Internet brand’s connection to advertisers and agencies faster and more efficient.  Additional benefits include centralized data collection across Yahoo! JAPAN’s verticals and media services as well as a reduced footprint on its clients’ websites. 

"We selected BrightTag because they have developed the industry’s leading, best-of-breed solution that addresses the unique needs of Japan’s online advertising ecosystem,” said Masatsugu Shidachi, Corporate Officer, Head of Marketing Solutions Company, Yahoo! JAPAN. "This partnership greatly improves our speed to market and lays the foundation for Yahoo! JAPAN to bring more innovation and growth to Japan’s interactive marketing industry.”

BrightTag ONE is an award-winning technology that goes beyond tag management to make data instantly useful.  By providing a single unifying layer of data integration, BrightTag helps facilitate interactions between website owners, publishers and digital marketing services. In addition to Yahoo! JAPAN’s own in-house solutions, BrightTag will also enable seamless integration between the Internet brand’s strategic partners including Criteo, the global leader in performance display advertising.

"We are honored to provide comprehensive data integration services for Yahoo! JAPAN and welcome a partnership that will contribute to the growth of Japan’s Internet economy,” said Marc Kiven, Founder and Chief Revenue Officer at BrightTag.  "Our technology platform is redefining how digital marketing data is connected in today’s dynamic, cross-channel world. The partnership demonstrates the versatility of our technology for scaling data-driven marketing and analytics efforts across the globe.”    

About BrightTag

BrightTag is building a new technical foundation for the next generation of online marketing. The company’s tag management solution makes online data instantly useful in any web or mobile application, while solving fundamental privacy, data quality and site performance challenges. The award-winning BrightTag ONE™ platform eliminates barriers to innovation and offers the industry’s only "tagless” method of directly integrating sites and services through the cloud. Recognized for its technology and vision, Dow Jones VentureWire named BrightTag one of the 50 most innovative technology companies of 2011. BrightTag is headquartered in Chicago with offices in London.

About Yahoo! JAPAN

Yahoo! JAPAN is a leading internet brand and one of the most trafficked Internet destinations in Japan. Yahoo! JAPAN seeks to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users in Japan. Yahoo! JAPAN is headquartered in Tokyo, Japan.

Tampa, FL September 24, 2012

E-Nor, Inc., a leading web analytics and digital marketing optimization consulting firm headquartered in the heart of Silicon Valley in Santa Clara, California, is expanding to include an office in Tampa, Florida. The new location will service the needs of E-Nor’s clients in the Tampa Bay area and Southeastern United States region, with operations led by Principal Partner, Bilal Saleh.

E-Nor has spent over a decade servicing Fortune 500 clients and organizations requiring advanced analytics, as well as companies looking to establish a data-driven culture. E-Nor leverages its time-tested digital analytics optimization framework to bring actionable insights to some of the world’s most recognized brands.

E-Nor, founded in 2003, now has offices in the U.S. in California, New York, Florida and abroad in Brussels, Belgium. The firm has achieved multiple Google certifications including Google Analytics Premium Authorized Reseller, Google Analytics Certified Partner (GACP), Google AdWords Certified Partner, Urchin Software Certified Partner and Website Optimizer Certified Partner.

Bilal Saleh is a leader in the mobile industry having held senior management positions with both MCI and Motorola. He has more than 20 years experience as a global executive in consulting, business development, sales, marketing and general management. Saleh’s technical and business expertise, along with his accelerated adoption of E-Nor’s time-tested analytics framework, will enhance the value that E-Nor offers to clients throughout the U.S.

"I am a believer in strategic marketing as a pillar of any successful business strategy. Digital marketing and analytics is all about insights derived from data. The art and science behind digital analytics and its usefulness in helping executives make better decisions fascinates me. Joining E-Nor puts me in the heart of this exciting world, and will allow me to help business leaders make insightful decisions,” states Saleh.

According to E-Nor Co-Founder and Principal Consultant, Feras Alhlou, "We are thrilled with this opportunity to expand our services and bring a whole new level of digital marketing optimization and analytics to the Southeastern U.S.”

For more information on E-Nor’s Southeastern U.S. market, contact Bilal Saleh at (408) 988-0003 ext. 210 or Bilal(at)E-Nor(dot)com. To learn more about E-Nor, visit http://www.e-nor.com.

James Sandoval appointed to lead European expansion drive

Plans for continued investment in UK

 August 22, 2012 – BrightTag, a technology platform provider for the digital marketing industry, has acquired SiteTagger for an undisclosed sum.

The combined company becomes the world’s largest provider of tag management solutions with more than 100 global enterprise clients representing thousands of brands including Gap, JetBlue Airways, Sainsbury’s, British Gas, ASDA and Boots.

BrightTag’s tag management solution helps companies more effectively and efficiently unlock the value of their business data produced by consumers on their websites. Built-in privacy management tools also help brands respect individual requests not to be tracked or targeted for advertising, as well as comply with all regulatory requirements specific to cookies and privacy.

The acquisition of Cardiff-based SiteTagger forms the centerpiece of BrightTag’s expansion into the UK and Europe. BrightTag has made a significant investment in client services, sales and marketing staff, with its European operations being led by London-based marketing technology veteran James Sandoval.  James becomes BrightTag’s SVP & Managing Director, EMEA, and will oversee the union of the two companies and spearhead growth efforts.

"SiteTagger and BrightTag have each developed highly respected businesses, together attracting some of world’s most valued brands. The combined strengths of our unparalleled technology, stellar customer service and unique business culture make for a very exciting future as we continue to invest and grow further in the European market.  We plan to add to the team to help more brands realise the operational, site performance and privacy benefits delivered by a combined BrightTag and SiteTagger,” Sandoval said.

The merger process is underway and more companies are already in the process of putting BrightTag at the heart of their data management process.

Launched in 2009, SiteTagger has helped UK and EU-based brands manage and deploy analytics, affiliate tracking and other digital marketing services. Clients include Allianz, British Gas, Sainsbury’s, The Guardian, TimeOut, ASDA and Boots.

SiteTagger founders Stephan Briggs and Paul Newbury will shift their focus to expand their Data-Centric Digital Services Agency, Yard Digital, on a full time basis. Yard Digital will become a strategic partner to BrightTag joining other leading agencies in the BrightTag ONE Partner Program.

"BrightTag has taken the technology of tag management to a new level. They think strategically about data and how their clients can better solve short-term tag management problems while creating business opportunities through more data-driven marketing and analytics programs. They’ve built an innovative platform that will enable our clients to do even more over the long term, and this platform coupled with our experience and expertise in online technologies makes for a formidable team,” said Paul Newbury, co-founder of SiteTagger.

BrightTag was named one of the fastest-growing companies in the U.S. having recently raised $15 million from venture capital investors. Recent awards include eTail’s Rising Star and Built in Chicago’s Startup of the Year.

 
About BrightTag

BrightTag is building a new technical foundation for the next generation of online marketing. The company helps marketers, web analysts and IT professionals make online data instantly useful in any web or mobile application, while solving fundamental privacy, data quality and site performance challenges. Traditional methods of connecting websites to marketing and analytics services rely on individual tags and pixels that create silos of data. The BrightTag ONE™ integration platform moves beyond tags by directly connecting sites to services in real time, eliminating barriers and speeding innovation. BrightTag’s clients include many of the world’s top brands and hundreds of online marketing and analytics providers continue to integrate their technology with BrightTag ONE.

Headquartered in Chicago, USA BrightTag is funded by Baird Venture Partners, New World Ventures, TomorrowVentures, EPIC Ventures and I2A Fund. BrightTag was named by VentureWire and an independent board of review at Dow Jones as one of the 50 most innovative technology companies of 2011 and a member of the FASTech50.

Contact:
Alastair Ray (on behalf of BrightTag)
alastair@raymedia.biz
+44 (0) 1600 713987

Traci Hailpern
media@brighttag.com
312-273-9555

The BrightTag ONE platform provides a data-centric tag management solution to help website owners simplify how they integrate third-party marketing services into their sites and mobile applications. Often, these integrations include analytics systems such as Adobe's Web Analytics Tools powered by Omniture, Google Analytics, IBM Coremetrics or Webtrends, among others. Through these partnerships, BrightTag is extending the capabilities of its services and providing clients with additional industry-leading expertise in data-driven analytics.

"BrightTag's data layer enables a rich analytics implementation that we have not yet seen before," said Matt Wright, CTO at Keystone Solutions. "The agility of the BrightTag ONE system gives our clients better quality data, normalized across multiple sources. BrightTag's unique approach to cataloguing site actions and events into a comprehensive 'data dictionary' ultimately helps us deliver superior results for our shared clients."

"As a leading digital analytics agency, we are committed to helping our clients make the promise of real time web analytics a reality," said Andrew Swinand, CEO of Cardinal Path. "BrightTag's technology supports our methodology while giving our experts flexibility to support client's unique needs."

"Compared to traditional methods of tagging, BrightTag delivers faster deployment, lighter page-weight and better governance to our clients. As a global web analytics and measurement consultancy, many of Semphonic's clients require complex and large analytics implementations. BrightTag's seamless integration of marketing tags and excellent system for organizing custom code is an important tool to help us accomplish our client goals, said Gary Angel, Semphonic President and CTO."

"Analytics-minded buyers care deeply about the structure, quality and governance of data," said Scott Grossman, SVP of Business Development at BrightTag. "As our client base grows, we've seen much of the demand for tag management originate from the analytics function within an organization. These partnerships are a natural extension of our growth and underscores the increasing need for tag management and data distribution solutions like BrightTag ONE."

BrightTag's announcement includes strategic partnerships with the following partners:

Blast Advanced Media is an analytics and marketing consulting company providing certified expertise to companies on everything from strategy to implementation. A talented and trained team (Google Analytics, Adobe Omniture, Webtrends, and more) will work with your company to get the most out of working with BrightTag.

Cardinal Path is one of the largest digital intelligence and measurement consulting firms in North America. The firm leverages its strategic partnerships with global leaders including Google and Adobe to provide its clients comprehensive consulting, training and global best practices in the fields of web analytics, usability testing, search engine marketing and optimization.

The Encima Group (TEG) is a premier digital services and business solutions organization focused on enabling our clients' success through game-changing analytics, business intelligence and operational excellence. The company arms its clients with coordinated analytics services that accelerate their sales and marketing strategies and help them realize significant efficiencies through unique and integrated marketing operations processes and best practices.

Keystone Solutions is the fastest growing Digital Analytics and Optimization Consultancy in the country. Keystone Solutions provides comprehensive strategies, governance ecosystems, and digital analytics and optimization solutions to the largest and most complex Enterprise organizations. The goal of Keystone is to have its customers actively engage in becoming more relevant across every channel their audience participates in.

Semphonic is the world's leading independent web analytics company. Founded in 1997, the company has helped leading corporations, government agencies and non-profits achieve measurable improvement in the performance of their digital channel.

WebHue is redefining the role of the analyst by democratizing data, building smart Big Data collection engines and focusing on actionable insights. A group of highly specialized data scientists, WebHue's expertise lies in building and deploying intelligent enterprise analytics platforms using a number of cutting edge tools including BrightTag, Adobe SiteCatalyst, Coremetrics, Webtrends, Google Analytics, Adometry, AudienceManager, Test & Target, DataMesh and more.

About BrightTag

BrightTag is building a new technical foundation for the next generation of online marketing. The company helps marketers, web analysts and IT professionals make online data instantly useful in any web or mobile application, while solving fundamental privacy, data quality and site performance challenges. Traditional methods of connecting websites to marketing and analytics services rely on individual tags and pixels that create silos of data. The BrightTag ONE™ integration platform moves beyond tags by directly connecting sites to services in real time, eliminating barriers and speeding innovation. BrightTag's clients include many of the world's top brands and hundreds of online marketing and analytics providers continue to integrate their technology with BrightTag ONE.

Headquartered in Chicago, USA BrightTag is funded by Baird Venture Partners, New World Ventures, TomorrowVentures, EPIC Ventures and I2A Fund. BrightTag was named by VentureWire and an independent board of review at Dow Jones as one of the 50 most innovative technology companies of 2011 and a member of the FASTech50.

The guidelines are based on the results of Semphonic's first X Change Analytics Non-Profit Challenge. The Challenge involved fifty of the industry's top web analysts who collaborated to solve real world digital challenges for two non profits: Oceana and United Way of the Bay Area. While targeted to non-profits, this guide provides unique tips that organizations across all verticals can implement.

In order to have a total picture of your online presence, you need to know the what, why and when of your user's experience. Once this data is collected, organization's need the tools to analyze, interpret, and strategize an action plan. This guide explores ways to use Google Analytics and other analytics tools that can be customized and explored based on your own tactical needs.

"The X Change Analytics Non-Profit Challenge was a great opportunity to gather real life conclusive results. Having sophisticated web analytics is absolutely necessary in understanding what your users are doing and to get a clear picture of your site performance. Then you need to know what to do with the findings. The point of measurement and analysis is about making better decisions and eliminating the processes that aren't working. This guide covers an array of ideas that can easily bring change and optimize a user's experience," said Phil Kemelor, VP, Strategic Analytics, Semphonic and the company's non-profit practice lead.

The rich collection of techniques, strategies and tactics covered in the guide include:

1. How to Make it Easier to Donate Online
2. Why Visitors and Visits are Not EqualIs
3. Site Content Working for You?
4. How to Build a Great Dashboard
5. Five Ways to Get More Value from Search

A complimentary copy of "Semphonic's Guide to Google Analytics for Non-Profits" can be downloaded at http://www.semphonic.com/content/white-papers/index.aspx

About Semphonic:

Semphonic is the world's largest independent web analytics consultancy, with headquarters in San Francisco and offices in Boston, New York, Washington, DC and Portland, OR and Berlin, Germany Founded in 1997, the company has helped leading corporations, government agencies and non-profits achieve measurable improvement in the performance of their web channel. Non-profit clients include National Geographic, TIAA-CREF, Consumers Union, American Chemical Society, American Institute of Architects, American Society of Clinical Oncologists, The Biotechnology Industry Association and The American Chemical Society. Private sector and government clients include American Express, Charles Schwab, Genentech, the National Cancer Institute, Intuit, Merck and Turner Broadcasting.

Semphonic is also the driving force behind the premier web analytics conference, X Change.

For more information about Semphonic, please visit: http://www.semphonic.com/.
For more information about X Change, please visit: http://www.semphonic.com/xchange/2012/index.aspx

Buenos Aires, May 14 2012 – Socialmetrix, the leading Social Media Analytics company in Latin America, today announces Eventia´s launch, a new tool for online event coverage in real time, which allows better understanding of your audience and generating more impact on the web while the event is taking place.

Thanks to this new launch brought by Socialmetrix you can obtain metrics and insights on participants, discover which elements stand out, or which details need to be modified in order for the event to be a success and gets the expected online impact.

Eventia provides metrics in real time, displays latest tweets and top hashtags associated with the event, geolocation of tweets, identification of most active users in the conversation, line/area graphs containing information on the last 15 minutes and the last 24 hours and a final event report.

The tool can be used to monitor any type of event, whether it is public or private, including: conferences, seminars, product launches, elections, sporting competitions, television programs, concerts, etc.

The interface is easy to use and intuitive, and can be configured in the following languages: Spanish, English and Portuguese.

The monitoring is made through an easy to use and intuitive interface, that allows to be configured in the following languages: Spanish, English and Portuguese; and to choose the units configured for online coverage, for example a public figure, a TV program, a conference room, a lecturer, etc. The configuration and activation only takes a few minutes.

Martín Enríquez, CEO at Socialmetrix, said: "This tool has already been used to monitor 2011 presidential elections in Argentina and after receiving a positive feedback we decided to optimize and officially launch it as a commercial product”. And then he added: "Monitoring an event´s impact in real time will allow the organizers to make adjustments to achieve their audience satisfaction”.

# # #

About Socialmetrix

Socialmetrix is the leading SaaS Social Media Analytics Company in Latin America. Its solutions are focused on providing Relevant, Ready and Easy to use information for effective decision making through all the company's value chain.

In 2011 Socialmetrix received Series A investment from A&N Media, part of DMGT, the largest and most traditional multimedia group in the UK. A&N Media made the decision to invest in Socialmetrix after having monitored its rapid growth in South America during the past two years.

Founded in 2008, Socialmetrix was awarded in several innovation competitions, for example in 2009 with a special mention from La Red Innova as one of the most innovative companies in Ibero America, and in 2010 the team was awarded as "2010 Endeavor Emerging Entrepreneurs of the Year"

www.socialmetrix.com

Featured Speakers:

• Adam Greco: Sr. Partner, Web Analytics Demystified
• Rudi Shumpert: Sr. Director Technology Solutions Group, Keystone Solutions
• Ted McDonald: Web Analyst , Verisign

Click here to view!

The two companies have worked together on projects for over half a decade, during which time the importance of using analytics data to inform business and marketing decisions entered the mainstream. Companies, large and small, were finding that larger global agencies were less proactive about using data to influence their digital marketing.

A gap developed between clients, who needed greater digital expertise, and traditional agency offerings. E-Nor and Imerex seized the opportunity to fill this growing need and joined forces to offer comprehensive digital proficiency in Web Analytics and Search Engine Marketing.

"Rather than simply forming a partnership whereby the two companies refer clients to each other, we took this extra step in order to provide a more seamless, integrated experience for our clients. This approach allows each division to focus on our core expertise. The industry is moving so quickly that, frankly, it’s almost impossible for any individual company to have true experts in all fields each with years of practical hands-on experience,” said Roxanne Lott, Managing Director at Imerex.

Feras Alhlou, E-Nor’s founder and web analytics industry veteran added, "We have seen real growth in the digital analytics field and a surging demand for web analytics that integrate marketing channels into one place. As analytics experts, we’ve shown our clients how insightful and powerful actionable data can be. Once they have that visibility, the next logical step for them is to ask how they can improve their marketing efforts and rankings. Having Imerex as part of our company allows us to provide key strategic and executional expertise on the marketing side which, when combined with our advanced analytics consulting and implementation, can make the most of our client’s marketing dollars.”

About E-Nor
E-Nor is a Web Analytics and Digital Optimization consulting firm located in the heart of Silicon Valley with offices in Northern and Southern California and Alberta, Canada, and now New York. Founded in 2003, E-Nor has achieved multiple Google certifications including Google Analytics Certified Partner (GACP), Google AdWords Certified Partner, Urchin Software Certified Partner, Website Optimizer Certified Partner and its most recent milestone achievement as a Google Analytics Premium Authorized Reseller. By obtaining this most recent status, E-Nor is positioned to offer elite support and deeper analysis with the advanced processing power and analysis tools of Google Analytics Premium.

About Imerex
Imerex, Inc. is a search engine marketing firm that focuses on a digital strategy combining user research and a strategic approach to online marketing. Imerex specializes in taking a consultative approach to search engine optimization, search engine marketing and services a wide range of regional and national clients. Imerex is a Google AdWords Certified Partner.

Contacts
Imerex, Inc.
Roxanne Lott, 646-403-9765
Managing Director
Website: http://www.imerex.com
Email: rlott@imerex.com  

CHICAGO — April 25, 2012 — BrightTag, a technology platform provider for the digital marketing industry, announced today it has closed $15 million in new financing. Baird Venture Partners led the round with participation from existing investors New World Ventures, TomorrowVentures, EPIC Ventures, I2A and Silicon Valley Bank.

BrightTag achieved 12x year-over-year growth in 2011 and is on pace to reach triple-digit growth in 2012. The company lists 1-800-Flowers.com, JetBlue Airways, Grainger and Chegg among its many enterprise clients. This latest round of financing will be used to accelerate development of BrightTag’s innovative technology platform and expand the company’s sales efforts in the US and overseas.

Benedict Rocchio, Partner at Baird Venture Partners, will join the BrightTag Board of Directors. He commented, "We are extremely excited to be backing a proven management team that is redefining how websites connect their digital marketing and analytics services.”

"We've been impressed with BrightTag's approach to simplify how third-party tags and pixels are integrated across our global technology platform," said Roger Liew, CTO of Orbitz Worldwide. "The BrightTag solution enables the global marketing and technology teams at Orbitz to innovate and rapidly manage changes to our marketing programs. We've found the BrightTag team to be highly skilled and exceptional partners."

BrightTag is building a new technical foundation for the next generation of online marketing. The BrightTag ONE™ integration platform helps marketers and web analysts make online data instantly useful in any web or mobile application, while solving fundamental privacy, data quality and site performance challenges.

Mike Sands, CEO of BrightTag, commented, "We have been fortunate to count some of the world’s leading brands as clients. This financing will help BrightTag continue to execute on our vision to eliminate the unnecessary complexity that exists in online marketing today. We look forward to helping brands seamlessly connect to a vibrant digital marketing industry filled with opportunity.”

About BrightTag

BrightTag is building a new technical foundation for the next generation of online marketing. The company helps marketers and web analysts make online data instantly useful in any web or mobile application, while solving fundamental privacy, data quality and site performance challenges. Traditional methods of connecting websites to marketing and analytics services rely on individual tags and pixels that create silos of data. The BrightTag ONE™ integration platform moves beyond tags by directly connecting sites to services in real time, eliminating barriers and speeding innovation. BrightTag’s clients include many of the world’s top brands and hundreds of online marketing and analytics providers continue to integrate their technology with BrightTag ONE.

Headquartered in Chicago, BrightTag is funded by Baird Venture Partners, New World Ventures, TomorrowVentures, EPIC Ventures and I2A Fund. BrightTag was named by VentureWire and an independent board of review at Dow Jones as one of the 50 most innovative technology companies of 2011 and a member of the FASTech50.

Santa Clara, CA (PRWEB) November 16, 2011 - E-Nor, a San Francisco Bay area Google Analytics™ Certified Partner, Web Analytics and Digital Marketing Optimization firm, today announced the fifth strategic agreement with Google, enhancing enterprise service offerings to include the Google Analytics Premium Authorized Reseller status.

Feras Alhlou, E-Nor's founder and web analytics industry veteran shared, "We are delighted to achieve this new milestone, adding Google Analytics Premium Authorized Reseller status to E-Nor's portfolio which accelerates the depth of our enterprise service offerings."

As a Premium Authorized Reseller, E-Nor will offer Google Analytics Premium to existing Fortune 500 clients who are looking for the new capabilities offered. Feras said "Our long time clients have relied upon E-Nor for deep analysis and revealing answers to difficult analytics and business questions. Our team will continue to deliver above expectations and we look forward to the opportunity to serve new Google Analytics Premium clients."

E-Nor's established Digital Marketing Optimization Framework will serve Google Analytics Premium clients as it has supported many of Silicon Valley's Fortune 500 companies as well as national and international organizations by driving strategic planning, solution integration, advanced analytics implementations, customized support, process improvement, and knowledge transfer. Industry best practices serve as the guidepost for success in conjunction with E-Nor's active participation in the web analytics industry.

Google Analytics Premium, a paid analytics offering, contains more processing power, advanced analysis tools, and dedicated support. This new offering is a welcome addition to the already awesome features available in the Google Analytics Standard Edition.

About E-Nor: E-Nor is a Web Analytics and Digital Optimization consulting firm headquartered in the heart of the Silicon Valley in Santa Clara, California. E-Nor's clients include Fortune 25-500 as well as organizations with advanced analytics needs and those aspiring to establish a web analytics culture that bridges the "data to decision" gap. E-Nor was founded in 2003 and has offices in Northern and Southern California and in Alberta, Canada. E-Nor has achieved multiple Google certifications including Google Analytics Certified Partner (GACP), Google AdWords Certified Partner, Urchin Software Certified Partner and Website Optimizer Certified Partner. E-Nor is a Premier Corporate Sponsor of the Web Analytics Association (WAA).

Visit http://www.e-nor.com/ to find out more about Google Analytics Premium, or call 1.866.638.7367.

###

Mexico D.F., February 09th 2012 - Socialmetrix, the leading Social Media Analytics company in Latin America, today announced its regional expansion with the opening of a new office in Mexico, represented by Oscar Ruíz, local Country Manager.

The company has clients all over Latin America and United Estates, its solutions are focused on providing relevant, ready and easy to use information for serious decision making throughout the company´s value chain. Socialmetrix offers two innovative products in the market: Socialmetrix Echo, a fully customizable solution that monitors social networks, blogs, forums, reviews sites and traditional online media; and Socialmetrix Brands, a pre-defined platform that provides market information about main brands in the region (more 800).

Martín Enríquez, CEO at Socialmetrix, said: "We are happy to announce our official launch in the Mexican market; our office is strategically located and we have a local team of very qualified professionals. This big step will allow us reach a larger number of companies which need to monitor what is going on with their online reputation and help us make effective decisions.”

At the launch event Socialmetrix presented the "Candidates Report for 2012 Mexican Elections”. During two weeks the official Twitter account of 5 candidates were monitored and then analyzed which of them had better performance at the micro blogging network. Here are the results: Enrique Peña Nieto on first place with a total of 182. 194 mentions, followed by Josefina Vázquez Mota with 31.726 mentions, in third place Andrés Manuel López Obrador with 27.341 mentions, then fourth place for Ernesto Cordero with 19.608 mentions and finally, Santiago Creel Miranda with 35 mentions.

Besides, through the platform Socialmetrix Brands was released the report "Most popular Brands on the Web for Mexico, during January 2012”. For this study 400 most popular brands of the Mexican market were monitored along 5.100 information sources, obtaining more than 179.000 identified valid mentions. The results showed SONY in the first place with 9,41% of the mentions, followed by Televisa with a 9,20%, third place for ERICSSON with a 5,77%; in tenth is BlackBerry with a 2,83%.

About Socialmetrix

Socialmetrix is the leading SaaS Social Media Analytics company in Latam. Its solutions are focused on providing Relevant, Ready and Easy to use information for effective decision making through all the company's value chain.

In 2011 Socialmetrix received Series A investment from A&N Media, part of DMGT, the largest and most traditional multimedia group in the UK. A&N Media made the decision to invest in Socialmetrix after having monitored its rapid growth in South America during the past two years.

 Founded in 2008, Socialmetrix was awarded in several innovation competitions, for example in 2009 with a special mention from La Red Innova as one of the most innovative companies in Ibero America, and in 2010 the team was awarded as "2010 Endeavor Emerging Entrepreneurs of the Year"

www.socialmetrix.com

About de A&N Media

AN International Media is part of A&N Media, the consumer media company of DMGT plc, a leading multi-channel media company encompassing some of the UK’s most-loved brands.

In addition to leading newspaper titles such as the Daily Mail, The Mail on Sunday, Metro and our Northcliffe Media regional titles, our portfolio includes over 200 websites covering news, property, motors and recruitment.

Our presence is extended internationally through A&N International Media, which invests in online and print partnerships across emerging markets.

To find out more about our business, please visit www.anmedia.co.uk

David McBride, Comcast’s Director of Business Intelligence, to Share Multi-Channel Strategies

Washington DC – January 12, 2012 – Semphonic, the world’s largest Web analytics consultancy, announced today the latest in a series of events in the Washington DC-based "Profiles in Analytics” series. Titled "Tapping the Power of Multi-Channel Customer Analysis,” this session will feature Comcast’s David McBride, Director of Business Intelligence.

On January 24^th, McBride will discuss how Comcast is mining its multi-channel user data to develop a richer, deeper understanding of its customers and give them more of what they value.. The event will be held at the National Cable & Telecommunications Association in Washington, DC as part of the Web Managers Roundtable, and is being co-sponsored by Adobe and Siteworx.

"We’re real pleased that David is coming to Washington to share his insights and experiences. Much of what Comcast is doing in this area has a great deal of value to many of the non-profit associations, government agencies and media companies are part of the DC analytics community,” said Phil Kemelor, Semphonic’s VP of Strategic Analytics, who leads the company’s Washington, DC practice.

McBride will address the crucial issues in multi-channel customer analysis, including:

• How can customer analytics keep an organization focused on its fundamental goals?
• What are the main categories of analysis and when should one rely on each?
• What does the vendor landscape look like and who can help you get started?
• How can you convince management that customer level analytics should be a priority?

Attendees will leave with a wealth of ideas that they can start using right away to harness the power of customer analytics. Profiles in Analytics is an invitation-only event. To apply for an invitation and to register visit: http://bit.ly/xJEJMG

About Semphonic:

Semphonic is the world’s largest independent Web analytics consultancy, with headquarters in San Francisco and offices in Boston, New York, Washington, DC and Portland, OR. Founded in 1997, the company has helped leading corporations, government agencies and non-profits achieve measurable improvement in the performance of their web channel. Clients include American Express, Charles Schwab, National Cancer Institute, Nokia, Genentech and Charles Schwab. Semphonic is also the driving force behind the premier web analytics conference, X Change.

Contact

Wes Yee

Semphonic
wyee@semphonic.com

Compiled annually by VP of Strategic Analytics Phil Kemelor, "Profiles in Analytics” is targeted to digital analytics managers who lead programs in a range of organizations across multiple verticals. "This year’s survey focused on the role of overall Web governance on digital analytics,” said Kemelor.

"55 percent of the organizations who took part in this year’s survey indicated that they have Web strategies,” said Kemelor, "Yet only 30 percent indicated that they have Web governance councils. The question is: ‘Are the 30 percent with governance getting more out of analytics?’”

"Digital analytics is becoming more of a central task and less of one that is shared among other tasks, such as marketing, content management and Web operations,” said Kemelor. "The ‘data tsunami’ of fixed Web, mobile and social, plus the use of surveys, call center data, user experience testing and market research has created a ‘tipping point’ within organizations. The response: form a single point of expertise to manage all digital data. This survey takes a close look at how these new digital teams are most effectively (or least effectively) being leveraged by their organizations.”

Read more about Kemelor’s finding’s at the Semphonic website.

About Semphonic:

Semphonic is the world's largest independent Web analytics consultancy, with headquarters in San Francisco and offices in Boston, New York, Washington, DC and Portland, OR. Founded in 1997, the company has helped leading corporations, government agencies and non-profits achieve measurable improvement in the performance of their Web channel. Clients include American Express, Charles Schwab, Genentech, the National Cancer Institute, Sears and Turner Broadcasting. Semphonic is also the driving force behind the premier web analytics conference, X Change. For more information about Semphonic, please visit: http://semphonic.com.

Contact:

Wes Yee
Semphonic
888-517-2171
wyee@semphonic.com

The Forrester report highlights that "AT Internet is building on its traditional strength in the European market and has evolved its product capabilities to serve enterprise-class clients.”

Forrester, who evaluated AT Internet’s Analyzer^NX solution, goes on to say that "The Company significantly enhanced its core product, added new product models, and expanded its corporate vision from web analytics pure play to broad online intelligence provider.”

The only European company selected to take part, this was the second time that AT Internet participated in the wave. The report states that "AT Internet has made substantial progress since our previous web analytics Wave evaluation", , which has seen the company significantly outperform and overtake two of its American competitors.

AT Internet received the best score for quality of references. Customers interviewed by Forrester were very positive about the expertise and reactivity of the company’s Support teams. In its report Forrester explains that "The Company also has a tremendous rapport with its clients garnering the evaluation’s highest quality of reference scores.” The report also states that "AT Internet reference clients reported the lowest likelihood of considering switching vendors.”

Mathieu Llorens, AT Internet CEO, explained that "We feel that the results from this report have confirmed our position as a global player and a force to be reckoned with in the Web Analytics sector. They also highlight the remarkable progress that AT Internet has made in terms of both the quality of the products we have to offer, and the relevance of the company’s customer-oriented strategy. The wave has provided us with a tremendous overview. It shows everyone the strength of our solutions and confirms our positioning for the future in the field of Online Intelligence.”

"The Forrester Wave^TM: Web Analytics, Q4 2011" report is available for download from the Forrester website: www.forrester.com.

About AT Internet

Established in 1995, AT Internet is a leading independent web and mobile analytics solution provider. Leader in both France and Europe in the field of online intelligence, its expertise and technology have enabled the company to develop unique and innovative solutions allowing it to measure web traffic, Internet user behaviour, the performance and availability of websites, and also to manage a company’s online reputation. AT Internet has approximately 3, 500 clients worldwide, including some of the largest companies and institutions in the world. With its Headquarters in Bordeaux, and thanks to its subsidiaries, AT Internet operates in 9 different countries worldwide including Germany, England, Ireland, Spain and Canada. It currently employs 150 people on an international level, with approximately 60% of its staff working in R&D.

Further information is available on the website: www.atinternet.com

Fabienne Joffre – fabienne.joffre@atinternet.com - +33 (0)1 56 54 14 30

• Searchmetrics, a Search analytics software company
• Weborama, an ad serving partner
• 1000mercis, an interactive advertising and marketing agency
• and Dialog Mail, an email solutions provider

Market-leading digital insights will help European brands measure and improve online effectiveness

LONDON (June 30, 2011) - Kantar Media today announced the European launch of Compete, expanding its digital intelligence offering with the introduction of the industry’s most comprehensive online behavioural data and insights. Established in the US in 2000, Compete delivers digital intelligence that helps the world’s top brands improve their marketing based on a deep understanding of consumers’ behaviour online.

"Compete is one of the most respected sources for digital insights for advertisers and marketers,” said Andy Sims, Global Director of Advertising, Skype. "It balances granular online data with meaningful insights that drive marketing decisions.”

Using an unparalleled combination of online behavioural and attitudinal insights, Compete will now provide European marketers with the data they need to ensure messages are delivered in the correct digital environments, boost brand awareness and improve sales. The roll out of Compete further cements Kantar Media’s global leadership position in multimedia analysis and insights.

Compete’s European team will be based in London and will initially focus on serving UK clients in the Retail & FMCG, Technology, Entertainment, Telecom and Travel sectors, as well as leading media companies and advertising agencies. Clients in France will be able to access Compete’s services later in 2011. Other markets will follow.

Compete’s products cover the entire digital marketing spectrum, including solutions for audience insight, media planning, competitive intelligence, path-to-purchase tracking, marketing and online channel effectiveness.

"It is critical that we provide an evolving mix of digital insights and services in all the markets in which our clients operate,” said Jean-Michel Portier, CEO, Kantar Media. "We’re committed to establishing the same recognition for excellence among brands, agencies and media properties in Europe that Compete already has in the US.”

"We are extremely excited to build on our success in the US, and offer European companies access to our comprehensive digital insights,” said Scott Ernst, President of Compete.

To learn more about Kantar Media Compete’s services in Europe, please contact Jeremy Radcliffe at jradcliffe@compete.com or visit www.kantarmedia.compete.com.

For further information please contact:

Helen Cooke

hcooke@compete.com

020 7656 5442

Helen Brockett

PR Consultant

Eureka Communications

helen@eurekacomms.co.uk

+44 (0)7879 282828