DAA to Host Inaugural Washington D.C. Symposium on Using Multi-Channel Analytics

Monday, May 20, 2013

WAKEFIELD, MA - May 14, 2013 - The Digital Analytics Association (DAA) announced today that it will host its Inaugural Washington, DC Symposium at the Artisphere (Rosslyn Metro) in Arlington, VA on Tuesday, June 4th from 12:00 pm to 5:30 pm followed by networking. The symposium will answer the question, How do marketers, digital content teams and product managers know that their online content is telling the right story, to the right people, at the right time, on the right platform?

Jim Sterne, chair of the board at the Digital Analytics Association, will deliver an opening keynote, What Makes a Great Analyst? The symposium will also feature a presentation from Sue Feldman of the National Institute of Cancer (NCI) who will present, Going Mobile: How Analytics Helped Shape Mobile Strategy at NCI. Robert Bole from the Broadcasting Board of Governors and Voice of America, will also present a session, Going Old School: Telling Digital Stories in Analog Media. The full agenda is available online and includes three panels that will focus on measuring results across multiple platforms, tying metrics together from multiple platforms to tell an audience story, marketing content across platforms, directing users to the right channels, and monetizing content across multiple platforms:

  • Integrating the Voice of the Customer (VoC) with Web Analytics
    • Moderator: Eric Feinberg, ForeSee & DAA
    • Panelists: Susan Fariss, American Chemical Society;
      Jonathan Sullivan, American Institute of Architects
  • Cutting Edge Analytics
    • Panelists: Living Social, Katie Lancos, iStrategy Labs
  • How the Consultants See It - Trends in Digital Analytics
    • Moderator: Jim Sterne
    • Panelists: Gary Angel, Ernst & Young; John Lovett, Web Analytics Demystified & DAA;
      Ken Harrop, Infinitive Analytics

The registration fee for this event is $10 for members and $50 for non-members.

This event is made possible thanks to the contributions from the sponsors: Anametrix, comScore, Ernst & Young, ForeSee, ObservePoint.

About the Digital Analytics Association (DAA):
The DAA is a not-for-profit, volunteer-powered association that helps members become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. The organization has almost 3,000 members worldwide, representing 40 countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at: http://www.digitalanalyticsassociation.org/.