The DAA, together with the University of British Columbia Continuing Studies (UBC) and University of California at Irvine Extension (UC Irvine), offer two top-level educational opportunities for Digital Analytics professionals. These courses give students a powerful set of skills and knowledge that companies today need to create and manage a digital analytics blueprint to drive measureable business improvement.
UBC/DAA Award of Achievement in Digital Analytics
The award winning UBC/DAA Award of Achievement in Digital Analytics (formerly the Award of Achievement in Web Analytics) is offered through the University of British Columbia. The first web analytics educational program of its kind, the UBC/DAA Award of Achievement in Digital Analytics is delivered comprehensively in four 100% online courses:
Experience with a web analytics reporting tool is recommended before taking the courses, as the curriculum does not address the "hands on" elements of working with a specific tool.
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Did You Know?
The UBC/DAA Award of Achievement in Digital Analytics Program is the 2014 recipient of Outstanding Program – Non Credit from the University Professional Continuing Education Association (UPCEA)! This award honors non-credit continuing education programs at UPCEA member institutions recognizing outstanding professional and continuing education programs and excellence in achieving educational objectives.
Web Intelligence Certificate at UC Irvine
UC Irvine Extension and the University of British Columbia Continuing Studies have combined their resources to offer this certificate program, which provides award-winning education on digital analytics and leading-edge courses on data warehousing, business intelligence, and other business topics. These courses give students a powerful set of skills and knowledge that today’s companies need for growth and success.
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Graduates are Eligible for the Jim Novo Award for Academic Excellence
Since 2007, this annual award is given to the graduate with the highest grade average over all 4 courses of the UBC/DAA Award of Achievement in Digital Analytics and is awarded by the Digital Analytics Association and University of British Columbia Continuing Studies.
What do the students think?
"The UBC/DAA program was very rewarding…up to that point I had only practical experience in the field of analytics and participating in the program was a valuable opportunity for me to be guided through key analytics principles and content in a structured learning environment .The Award of Achievement in Digital Analytics had been on my radar for a while - it has a great reputation in the marketplace, it was my first choice when considering the digital analytics courses available."
“I’d been trying for the past six months to find information similar to that available in our online class, and to little avail. It's been amazing to have such a comprehensive set of information and know that it's from the best folks.”
“I wanted to reach out to thank the DAA leadership, particularly those that shaped the education program with the UBC and the certification program, for helping me change my career-- and frankly—my life. In 2009 I was working as a web analyst at a leading internet company, where I had been for almost 10 years…However, I had no idea how – or the confidence – to take the skills I had out on the market.