The Digital Analytics Association Mobile Special Interest Group (SIG) will conduct its next meeting in Q4 2015 and participation is by invitation only.


The purpose of this SIG is to help client-side professionals responsible for mobile and app analytics in the general education of and setting standards for mobile analytics, help members understand and manage the technical complexities, determine budget and resources, functional responsibilities, sourcing and development of talent, educate around the differences between mobile/app vs web analytics, how analytics and marketing become more intertwined in the mobile/app world, and any other opportunities or challenges in this area.


The DAA Mobile Special Interest Group will be meeting at various times throughout the year including in person meetings.


Participation in the SIG is for Director or higher levels within companies and is by invitation only. If you are interested in learning more or participating in the SIG, please contact the membership office.