Get Involved, Change the Industry

For DAA to truly represent our industry, we need your active participation. This is your chance to get involved. Please join us during this exciting time of creating a new force in digital analytics.

With your help, we can develop and offer training and certification to advance the professionalism of our trade. We can encourage institutions of higher learning to add web analytics to their curricula. And, we take action to unite web analytics professionals to engage in discussion, agree upon standards and definitions, and combine forces to more clearly define and more powerfully promote web analytics worldwide.

We encourage participation on DAA Special Interest Group's and welcome committed members: