Storytelling Workshops

Storytelling is a popular concept in data analysis circle these days. That’s good! But it’s one thing to know that you should craft persuasive and factual stories from your data, and yet another to know how to do it.

 Workshop attendees will learn:

  • Three reasons why data analysts should tell stories
  • How to avoid common storytelling mistakes
  • The right way to tell stories based on data

Workshop Agenda:

  • Opening Presentation: Telling Stories... to Whom?
  • Exercise: Learn how to concisely define and defend your expertise
  • Discussion: Spotting Analytics BS
  • Break
  • Presentation: Elements of a Good Data Story
  • Exercise: Parsing Your Story – identify the key elements of your data story
  • Exercise: The First Few Seconds --practice data storytelling
  • Break
  • Discussion: Storytelling Exercise Recap
  • Presentation: Expanding Your Story --Learn the right way to prepare for a data-centric presentation and let your story unfold
  • Closing: Review key messages, and learn where to find more information on data storytelling

Key takeaways:

  • How to best communicate with high-level managers
  • Best practices for analytics presentations
  • The key elements of a persuasive data story
  • How to concisely define and defend your expertise
  • Tips for high-impact storytelling
  • How to spot weaknesses in data analysis before your manager does
  • The crucial features of a “good story”
  • How to prepare data-centric, compelling presentations
  • How to provide clearer, more actionable information for decision making
  • Resources for data storytelling

Instructor: Meta S. Brown
Meta S. Brown translates analytics into plain English. As a consultant, speaker and writer who promotes the use of business analytics, she has helped organizations across the US, Europe and South America increase profits with the help of statistics, data mining and text mining. A hands-on analyst who has tackled projects with up to $900 million at stake, she is a recognized expert in cutting-edge business analytics.

She has conducted over 4,000 hours of presentations about business analytics, and written guides on neural networks, quality improvement, statistical process control, and many other statistical methods. Her seminars have attracted thousands of attendees from across the United States and Canada, from novices to professors.

Meta S. Brown holds a Master of Science in Nuclear Engineering from the Massachusetts Institute of Technology, a Bachelor of Science in Mathematics from Rutgers University, and professional certifications from the American Society for Quality and National Association for Healthcare Quality. She has served on the faculty of Roosevelt University and National-Louis University.

Articles about and written by Meta S. Brown can be found here.

Workshop Pricing
DAA Members: $295 USD
Non-Members: $395 USD

Storytelling Workshop Calendar

October 30, 2014
Philadelphia
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November 13, 2014
San Francisco
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November 18, 2014
Toronto
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December 10, 2014
Chicago
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Make An Analytical Decision

Membership in the DAA carries with it many benefits. Not only will you gain access to a community of leaders in the digital analytics industry, but you will also SAVE on all of your favorite programs and activities - making membership a no-brainer.

Connect with peers online and at events. Share challenges, ideas, and best practices. Gain valuable industry knowledge and how-to's. Learn from experts and industry leaders. Gather information that is most important for you and for your team, no matter where you fit into the digital analytics industry.

Storytelling Workshop Pricing:
Members:  $295 USD
Non-Members:  $395 USD

Learn more and join today!