DAA Symposium: Austin
Jeffrey Eisenberg is a recognized authority and pioneer of Internet marketing strategy; improving online conversion rates for sales and lead generation. Jeffrey speaks Spanish with native fluency and has transacted business in 26 countries.
Jeffrey is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books "Call to Action” & "Waiting For Your Cat to Bark?”. He has written for the popular marketing optimization blog GrokDotCom, eMarketing & Commerce Magazine & Forbes.com. Jeffrey has been a speaker and delivered the keynote speech at conferences like Search Engine Strategies, WSI Excellence & Innovation, Shop.org, Direct Marketing Association, MarketingSherpa, AD:Tech Miami, Search Engine Strategies Latino, NAB, Canadian Marketing Association and at corporate events like Intel’s retail customer appreciation summit.
In 1998, Jeffrey Eisenberg co-founded FutureNow Inc. and served as CEO until September 2009. During his tenure at Future Now he helped businesses generate more engagements, leads, subscriptions, and sales with the framework he co-invented, Persuasion Architecture®. His proudest professional accomplishments are the thousands of companies, students and clients, including HP, NBC Universal, GE, WebEx, Overstock and Dell, that have consistently enjoyed dramatic improvement in online sales and lead generation.
Matt Langie, Senior Director, Product Marketing (Web Analytics), Omniture
Matthew is the Senior Director; Product Marketing (Web Analytics) at Omniture where he spearheads product marketing for industry-leading web analytics solutions. He has extensive management experience for two major Web Analytics vendors (Omniture and WebTrends), and is adept at team building and process development.
Adam Greco is the Director of Web Analytics at Salesforce.com. Prior to this, Adam was one of the leaders of the Omniture Consulting practice where he helped clients worldwide. Adam also manages blogs on web analytics with a specialty in Omniture SiteCatalyst. Finally, Adam is a host of the popular Beyond Web Analytics podcast.
John Lovett – DAA Director, Senior Partner, Web Analytics Demystified
John Lovett is a Senior Partner at Web Analytics Demystified, a consulting firm focused on digital measurement strategy. He has over a decade of experience analyzing and evaluating web technologies. Since joining Web Analytics Demystified in December of 2009, Mr. Lovett has declared his quest to become a change agent for web analytics by questioning the status quo of vendor measurement practices; challenging clients to fully develop their strategic vision for measurement; and driving the industry to collectively embark on advancement.
Prior to joining Web Analytics Demystified, Mr. Lovett was a Senior Analyst at Forrester research, where he conducted research on web analytics, testing and optimization technologies. He is widely recognized as an expert on measurement technologies. Currently, Mr. Lovett is co-authoring a study on Social Marketing Analytics, where he will introduce a new framework for measuring social media. This research will provide social marketers with a pragmatic approach to measuring the success of the social media marketing initiatives.
Jim Sterne, Target Marketing consultant, author and Emetrics Summit conference producer - Santa Barbara, California
As a Founding Director and President since 2004, Jim has been instrumental in the appointment of the first Board of Directors, the Advisory Board and the development of the Education Committee and its programs. Jim is the Association's spokesperson and chief cheer-leader, leading the organization to deliver on its mission - uniting and educating analytic professionals, consultants, practitioners and educators.
Jim Sterne produced the world's first Marketing on the Internet seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and Internet entrepreneurs, Sterne focuses his 20 years in sales and marketing on measuring the value of a web site as a medium for creating and strengthening customer relationships.
Sterne has written five books on Internet advertising, marketing, and customer service including, his most recent, Web Metrics: Proven Methods for Measuring Web Site Success.
Anil Batra – DAA Director
With an MBA with over 13 years of experience in Online Marketing, Web Analytics, Behavioral Targeting, Search Engine Marketing (SEM), Product Management, Team Management, and Consulting. Anil is a team leader with proven skills in building, leading and managing cross-functional teams, and tackling complex key strategic issues. Anil brings a unique blend of Marketing and Technical Skills.
Lane Cochrane, VP Insight, iPerceptions
Lane Cochrane has more than 15 years of management and business development experience in the market research industry, including 10 years in leadership roles at The Nielsen Company. At iPerceptions, Cochrane is responsible for developing and implementing new research offerings and programs that maximize client success and extend the impact of Voice of Customer analytics across global businesses.
Bill Hustad, Baynote Vice President of Customers
Bill is enthusiastically customer focused, bringing over 10 years experience of implementing, delivering and supporting the full software lifecycle, both in the US and Europe. With customers on six continents, Bill leads Baynote’s worldwide efforts in Consulting Services, Customer Care and Hosting Operations. Most recently, Bill was VP of Sales and Marketing at Nahava Inc., enabling success for customers like FedEx, TD Bank and Kaiser Permanente. For over 5 years, Bill held various senior positions at Interwoven/Autonomy Inc. in Product Management, Consulting Services and Customer Care. Prior, Bill served in various leadership roles creating and delivering web based solutions. Bill is a military veteran who was one of four hand-selected US Marines to directly serve the President of the United States. Bill studied architecture at the University of Arkansas and holds top-secret and PRP clearances.
Dennis Mortensen – DAA Director
Dennis R. Mortensen is a pioneer and expert in the Web Analytics industry, having worked in the field of internet analysis and statistics since 1996. He is an accredited Associate Web Analytics Instructor - University of British Columbia and a frequent speaker on the subject of analytics and online marketing. He was the COO of IndexTools, a top tier enterprise analytics vendor, until it was acquired by Yahoo! Inc. in May 2008. You can follow his insights on web analytics and online marketing on his blog: VisualRevenue.com/blog.
Mike Scheschuk, Executive Director, Online Personalization at Dell Inc.
Michael is responsible for changing the way that customers interact with Dell.com through the implementation of Internet technologies that enable a more personal experience for customers. This includes integration of customer-specific product and services offerings, CRM-based programs, and unique stores within Dell.com. Michael is a ten year veteran at Dell, and he previously held positions at Amazon.com, Lucent Technologies and Merrill Lynch. Michael holds an MBA from Stanford University and a BBA from the University of Texas.
Emily Campbell, Executive Director, Global Online at Dell Inc.
Emily Campbell is responsible for leading a massive revolution for Dell online. Key areas of focus are around social shopping, mobility, personalization analytics and testing. Emily is a ten year veteran at Dell and has led many areas of online and marketing. Prior to Dell, Emily held positions in marketing and business strategy at Compaq and US West. Emily has a BBA in Marketing and International Business from University of Colorado.
Gary Angel, President, Semphonic
Gary Angel is President and CTO at Semphonic. Angel co-founded Semphonic and has led and developed our industry-leading online measurement practice.
Since our founding, Gary has led the consulting teams for our largest enterprise clients. His ground-breaking work in hands-on web analytics includes the development of Functionalism (our public-domain methodology for tactical web analysis), pioneering work in the creation of SEM analytics as a discipline, and numerous methodological improvements to the field of web analytics and the study of online behavior.
Gary’s background in CRM, survey analysis, database marketing and large-scale data mining and business-intelligence have helped keep Semphonic at the leading-edge of online measurement. He has spoken at countless conferences including the X Change Conference which he created. He’s also a regular on the "Beyond Web Analytics” Podcasts and blogs at Semphonic Blogs.
The Austin Symposium is a great way for your company to be introduced to a wide spectrum of professionals in the analytics industry as the Symposium will bring together web analytics and business professionals from throughout the Austin area for a day of learning, professional development, and networking. Don't miss this opportunity to join the DAA in what will be an exciting evening in Austin.
Contact Mike Levin, Executive Director to discuss further details or to become a sponsor.
Thank you to our Sponsors