DAA Atlanta Symposium 2012

Explore the Intersection of Insights, Technology and Technique

DAA Atlanta Symposium
May 17, 2012
W Hotel – Atlanta Midtown

If you couldn't attend the Symposium live, purchase the video recording from the event. If you attended the Atlanta Symposium and would like access to the video recording for free please contact the Membership Office.

Explore the “Intersection of Insights, Technology and Technique” with some of the most influential digital analytics thought leaders and practitioners in the business. This half-day event will showcase how companies are leveraging technology and research to address various business challenges in their industry. Hear success stories, tactics, best practices, and new ideas that you can quickly leverage in your company. Don’t miss this premier learning and networking conference for digital analytics professionals!

 

This is your opportunity to hear world class speakers from The Coca-Cola Company, eBay, Expedia, IBM, Turner Broadcasting System Inc., UPS, Keystone Solutions and more!

Register Now for this valuable learning and networking conference for digital analytics and research professionals.

$10 for members, $50 for non-members

Agenda

12:30 – 1:00pm Registration and Exhibit Browsing
1:00 – 1:05pm Welcome Colin Coleman, Sr. Director Data Strategy, Turner Broadcasting Systems
Tom Cattapan, VP, Digital Insights & Analytics, Turner Broadcasting Systems
1:05 – 1:10pm DAA Remarks Peter Sanborn, Principal, Web Analytics , Microsoft and President, DAA
1:10 – 1:30pm Keynote
Finding Talent and Career Development
Joe Megibow, VP & General Manager, Expedia US
1:30 – 2:05pm Panel
Finding Talent and Developing Analytic Talent
Moderator, Joe Megibow, VP & General Manager, Expedia US

Panelists:
Professor Doug Bowman, Goizueta Business School, Emory University
Matthew Gellis, Founder and CEO, Keystone Solutions
Anup Lakare, Director, Client Services, Mu-Sigma
Eric Schmidt, Senior Manager, Productivity, The Coca-Cola Company
2:05 – 2:10pm Adobe Sponsor Remarks Matt Langie, Director of Product Marketing, Digital Marketing BU, Adobe Systems
2:10 – 2:30pm Case Study Brad Terrell, VP & General Manager, Digital Media, IBM
2:30 – 3:05pm Panel
Mobile Analytics
Louis Gump, Vice President, Mobile, CNN

Panelists:
Andy Bovingdon, VP Product Management, Bango
Doug Busk, Mobile Brand Strategy, The Coca-Cola Company
Bob Schukai, Global Head of Mobile Technology, Thomson Reuters
3:05 – 3:35pm Networking Break and Exhibit Browsing
3:35 – 3:55pm Keynote
Business Impact of Analytics
Carrie Nicholson, VP Ad Sales Research, Turner Broadcasting Systems
3:55 – 4:30pm Panel
Business Impact of Analytics
Moderator, Evan LaPointe, Vice President, Search Discovery

Panelists:
Kate Demange, Product Management, AutoTrader.com
David Reeves, VP, Director of Creative Innovation, 22squared
John Sherrod, SEO, Search Discovery
Chris Tuff, SVP, Director of Earned and Emerging Media, 22squared
4:30 – 4:50pm Digital Disease Detection Dr. Taha Kass-Hout, Director, Division of Informatics Solutions and Operations, CDC
4:50 – 5:10pm Transforming UPS through Technology – “The Road to Optimization” Juan Perez, VP of Information Technology, UPS
5:10 – 5:20pm Sizzle Reel, Turner Broadcasting Systems DeRetta Cole, Human Resource Director, Turner Broadcasting Systems, Inc.
5:20 – 5:30pm DAA Atlanta Chapter and Closing Remarks Colin Coleman, Sr. Director Data Strategy, Turner Broadcasting Systems
Tom Cattapan, VP, Digital Insights & Analytics, Turner Broadcasting Systems
5:30 – 6:30pm Networking Reception and Exhibit Browsing

Thank You to our Sponsors:

One Star

Demandbase IBM Keystone Solutions Turner

Partner

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