DAA Seattle Symposium 2012
Predictive Analytics: Moving Up From Reporting
Wednesday, November 7, 2012
Anvil Media Inc.
ASC Creative Ltd.
Infostages Advisors ltd.
Sila Solutions Group
What’s on the agenda?
|12:00-1:00||Registration & Exhibit Browsing|
|1:00-1:10||Welcoming Remarks||Casey Doyle|
|1:20-1:50||Moneyball Marketing: How predictive marketing changes the game||John Bates, Omniture||How do you provide the right content to the right customer at the right time through the right channel? How can you make more confident decisions from your data and become forward looking without having to be a “quant”? Hear how you can simplify predictive marketing solutions and techniques to enhance data analysis and make more intelligent decisions based on statistical modeling.|
|1:50-2:20||The Impact of New Media on Traditional Marketing||Oliver Rutz, UW Foster School of Business||
|2:20-3:20||Panel of Experts||Moderated by Rob Ashby, Microsoft|
|3:20-4:20||Networking Break & Exhibit Browsing|
|4:20-4:50||Towards Better Attribution||Maxwell Knight, Turn||Legacy attribution models are holding back scale and efficiency in online marketing today. Why do these problems exist, and what is attribution really supposed to do? More advanced attribution methods are coming into play. Explore some of the new models that are breaking ground in digital marketing today and learn how to take the insights out of the reports and into your marketing efforts.|
|5:10-5:40||On the Hook For Results with the C-Suite||Steve Petitpas, Microsoft||When you’re a whiz with data and analytics tools, how do you deliver true business value with your work? For Business Decision Makers (BDM), data is alright but can overwhelm or only lead to more questions. Data-driven insight and the ability to drive impact and affect future behavior is critical. Key skills for data professionals include understanding the question behind a BDM’s question, and communicating analysis in the context of addressing a business problem. In this session Microsoft GM Steve Petitpas draws on his lessons from his role running one of the world’s most-visited websites, Microsoft.com, and working with the highest echelons of executive decision makers, to give you valuable tips on how you can be a data impact hero with your BDMs.|
|5:40-5:50||DAA Seattle Chapter||Chris Harig|
|5:50-6:00||Closing Remarks||Casey Doyle|
Why predictive analytics?
Digital analytics can be all too often overly focused on reporting what happened, after it has happened. Reporting isn’t a strategy, however, so to have more business impact digital analytics professionals are increasingly asking themselves how they can go from merely telling the “what” to also the “how” and even the “what’s next.” Come and hear how some of your most forward-thinking fellow digital analytics professionals are leading the field into predictive analytics.
Take the Certification Exam in Seattle
The Digital Analytics Association (DAA) Web Analyst Certification Program is a voluntary certification program. The purpose of the program is to provide a mechanism for individuals to obtain professional recognition after demonstrating their knowledge of and competency within the web analytics industry. Certification will be issued to each qualified person upon meeting DAA’s required education, experience, and examination requirements.
Take the DAA Certified Web Analyst™ Exam on November 7 while you are in town for the Symposium! This exam is a paper and pencil test. Learn more about the exam.