DAA Seattle Symposium 2013
DAA Seattle Symposium: Creating Great Customer Experiences with Analytics
November 6, 2013
8:00am - 4:30pm
Microsoft Conference Center
16070 NE 36th Way, Redmond, WA 98052
The 4th annual DAA Seattle Symposium 2013: Creating Great Customer Experiences with Analytics is scheduled for November 6, 2013 at the Microsoft Conference Center in Redmond, WA. This year features an expanded, full-day agenda to accommodate additional speakers, a hosted lunch, and more networking opportunities than before.
Keynotes, presentations, and discussions at the 4th annual DAA Seattle Symposium 2013 will focus on the power of leveraging digital analytics to deliver great customer experiences. The event's theme is described succinctly by John Hagel, a technology strategist:
"An extraordinary experience, filled with value that is meaningful to someone in a way that no one else could match, is a much more effective form of differentiation than narrowly defined features and functions." – John Hagel, Edge Perspectives with John Hagel (follow him on Twitter).
|8:00 AM||Registration & Exhibit Browsing|
Olga Spaic, President, DAA Seattle Chapter
Marketing to the Multi-Platform Majority
Mark Donovan, Chief Marketing Officer, COMSCORE
What Kind of Digital Analytics Professional Are You...?
Integrated Digital Reporting and Agile, Actionable Analytics - the 360 Degree View of the Customer
|10:30 AM||Networking Break and Exhibit Browsing|
Multi-channel Panel Discussion
Carolyn Clute, Senior Director, Customer Engagement, Brightedge
|11:50 AM||Networking Lunch and Exhibit Browsing|
Dave Bagley, Enterprise Account Executive, Domo
Customer Experience Panel Discussion
Ulrike Irmler, Microsoft Corporation (MSDN)
Moderated by Keith Boyd, Principal Content Publishing Manager, MICROSOFT Â (Windows)
New Tools to Understand Your Customer
|3:00 PM||Networking Break and Exhibit Browsing|
James Niehaus, VP of Digital Analytics & Strategy, Ensighten
How Apollo Group Enhances Customer Experience Using Behavior and Feedback
June Dershewitz, Director of Digital Analytics, Apollo Groupo
Online Controlled Experiments: Introduction, Insights, Scaling, and Humbling Statistics
James Gray, Director, Solution Management, Microsoft Corporation
About the theme: Why analytics is important for creating great customer experiences
With the rise of e-commerce, mobile and social media, customer interaction with brands through digital channels is increasing. At the same time, both consumers and businesses have more options than ever before, upping the level of competition among vendors. In a sea of comparable products (many similar in quality and functionality), pricing often becomes the strongest current. The good news, however, is that there are other more profitable and long-term strategies on which to compete than just on price alone.
As the largest digital analytics event in the Pacific Northwest, the DAA Seattle Symposium is the perfect venue for developing new business and building awareness among key decision makers and influencers. Sponsoring affords a vast number of benefits and offers high visibility before, during and after the event. More >
Last year attracted over 350 digital analytics professionals from the Pacific Northwest and beyond, representing popular brands like Allrecipes.com, AT&T, Boeing, Expedia, Getty Images, Microsoft, Nordstrom, OnlineShoes.com REI, Real Networks and T-Mobile. This is a great opportunity to network, catch up, and get up-to-speed with the latest trends affecting this quickly changing space.
Registration for DAA members is at the discounted price of $40, while non-members can register for $95. This is a great time to join the association and avail yourself to the many opportunities that DAA membership offers.
No refunds will be given for cancellations received after October 4, 2013. Cancellations received in writing prior to October 4, 2013 will be refunded 50% of the registration fee paid
Take the Certification Exam in Seattle
The Digital Analytics Association (DAA) Web Analyst Certification Program is a voluntary certification program. The purpose of the program is to provide a mechanism for individuals to obtain professional recognition after demonstrating their knowledge of and competency within the web analytics industry. Certification will be issued to each qualified person upon meeting DAA's required education, experience, and examination requirements.
Take the DAA Certified Web Analyst™ Exam on November 5 while you are in town for the Symposium! This exam is a paper and pencil test. Learn more about the exam.