DAA Seattle Symposium 2014



Monster Analytics Mash Up - Seattle Symposium 2014
 

Thursday, October 16, 2014
8:00am – 4:30pm
Microsoft Conference Center
Kodiak Auditorium
16070 NE 36th Way, Redmond, WA 98052

You've been safe and warm in your own comfortable world of digital web analytics, but all that is about to change. DAA Seattle is going to let the analytics zombies loose to chase your thinking to the next level. From the bloody fields of finance and politics to oil fields and sports, slake your thirst for analytics techniques ripped from sister industries. Check your blind spot because it's time to hear ghost stories you only thought were legend about other industries. What tools do they use for surgical insights and how did they carve their way in? Along this creepy path, you'll cheer the contestants as our "Jerry Springer" style panel scratch and claw over a controversial topic such as privacy. Eventually, we'll let you make a break for it with a series of survivor sprints from other practitioners who share their secret paths to insight.
 

Program

This year’s Symposium is focused on case studies from outside our typical field of online marketing analytics. There is much that can be gained from other industries that can be applied to our daily analytics work.

 
Agenda
Time Session Title & Abstract Speaker

8:00 – 9:00 AM

Registration & Exhibitor Showcase

 

9:00 – 9:10 AM

Welcoming Remarks

Aaron Fossum, Digital Analytics Association

9:10 – 9:25 AM

Sponsor Remarks: Mobile App Mashup

Andrew Koperwas, Adobe

9:25 – 10:10 AM

Where Do You Want To Go Today? Location Analytics in the Mobile World
Placed is measuring +2B weekly locations from +200K smart phone users to build the largest opt-in location panel in existence.  Today, Placed uses the insights from this unique dataset to power several novel market research and mobile ad-tech products including Placed Insights, Placed Attribution, and Placed Targeting.  In addition to these current product offerings, this presentation will cover some "bleeding edge" applications of Placed's unique high-frequency location dataset.

Elliott Waldron, Director of Analytics, Placed

10:10 – 10:40 AM

Significance? It’s not what you think it means! A Brief History of Quantitative Market Research Methods
Placed is measuring +2B weekly locations from +200K smart phone users to build the largest opt-in location panel in existence.  Today, Placed uses the insights from this unique dataset to power several novel market research and mobile ad-tech products including Placed Insights, Placed Attribution, and Placed Targeting.  In addition to these current product offerings, this presentation will cover some "bleeding edge" applications of Placed's unique high-frequency location dataset.

Chris Robson, ORC International

10:40 – 11:00 AM

Networking Break and Exhibitor Showcase

 

11:00 – 11:45 AM

Career Panel Showdown
It's a no-holds-barred panel on the topic of careers. Audience participation will be highly encouraged. No boring platitudes here! We will put the screws to each panelist to wring out every bit of helpful advice they know.  

Moderator: Allison Hartsoe, Consulting Partner, Allison Hartsoe, LLC

  • Evan Luckey, Principal Consultant, Society Consulting
  • Dave De Noia, Lead Solution Architect, Pointmarc
  • Michael Robertson, Web Analytics & Optimization Manager, T-Mobile 
  • Adriana Gil Miner, Vice President, Corporate Communications, Tableau Software

11:45 AM – 1:15 PM

Networking Lunch and Exhibitor Showcase

 

1:15 – 1:25 PM

DAA National Update

Steve Petitpas, GM, Microsoft.com, Production Studios & Events, Microsoft Corporation and DAA Board Member

1:25 – 2:25 PM

Internet of Things Panel Discussion
The Internet of Things will profoundly re-shape marketing. As objects in all corners of our lives become connected to the web what does it mean? To help provide insight, and a lively discussion, DAA has arranged a premium collection of senior-level thinkers from some of the area’s strongest brands, all together on one panel.

See first-hand how Boeing is evolving air travel and how Seattle City Light is revolutionizing our cities.

Moderator: Duane Bedard, President, eSage Group

  • Jim Crabbe, Sr. Product Manager, Boeing
  • Michael Pesin, Chief Technology Advisor, Seattle City Light
  • Ade Adeosun, VP of Digital Enterprise Analytics, comScore

2:25 – 2:35 PM

Networking Break and Exhibitor Showcase

 

2:35 – 3:20 PM

Analytics for Activated People, Places and Things

John du Pre Gauntt, Communications Strategy for the Internet of Things, Media Dojo

3:20 – 3:35 PM

Sponsor Remarks: Oracle Marketing Cloud

Omar Tawakol, GVP and GM, Oracle Data Cloud

3:35  - 4:20 PM

Winning with Data: Digital Analytics at the Heart of the Obama Campaign

The Obama 2012 Campaign was distinct in that it was completely metric-driven. Jim Messina, the Campaign's manager declared at the outset of the campaign in 2011 that "We are going to measure every single thing in this campaign."

Political campaigns, activist organizations, charities, and even governments are learning to use digital analytics and A/B testing to improve outcomes. The 2012 Obama Campaign in particular made great strides in digital experimentation, using A/B tests to optimize all aspects of their online operation -- especially fundraising. A strong culture of testing helped the Obama campaign raise over half a billion dollars in small-dollar online donations. This presentation will dive into the inside stories, interesting results, and lessons learned from Obama 2012 and beyond.

Amelia Showalter, Obama For America

4:20 – 4:30 PM

Closing Remarks

Aaron Fossum, Digital Analytics Association


 
Registration

Cost:
Members: $40
Non-Members: $95

Cancellation and Refund Policy:
No refunds will be given for cancellations received after September 26, 2014. Cancellations received in writing prior to September 26, 2014 will be refunded 50% of the registration fee paid.

Sponsors

One Star

Adobe visualiq
   

Partner

Pointmarc Society Consulting  Microsoft

Become a sponsor!