DAA Boston 2016 Speaker Biographies

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Nick Ducoff, Level

Nick Ducoff, Founding Director of Level Northeastern University

Nick Ducoff is the VP of New Ventures at Northeastern University, where he leads a startup team to incubate new business ideas and advance a new model of higher education. His current focus at New Ventures is as the Founding Director of Level, an analytics bootcamp in Boston, Silicon Valley, Seattle, Charlotte, and online. Before Level, he built the Experiential Network at Northeastern University, which provides project-based experiences for graduate and professional learners to integrate learning in a real-world professional setting. Northeastern is now scaling the Experiential Network (XN) to expand on its classic co-op model.

Nick formerly led the content team at digital textbook company Boundless Learning, which provides high quality educational content and resources to replace textbooks. He also co-founded Infochimps, a Big Data platform, and led the company as its initial CEO, raising venture capital and growing the team and business during the company’s formative years. Nick graduated from The University of Texas School of Law with honors, and formerly practiced law as a venture capital attorney at a leading international law firm. He is a Techstars mentor, venture capital LP, and angel investor in Panorama Education and a dozen other venture-backed startups.

 

Dan Hendriksen, Consultant, Domo

Dan Hendriksen, Consultant, Domo

Dan Hendriksen is a consultant at Domo responsible for client success, growth and development in the Greater Boston Area. Dan has worked most of his career in marketing, and has over 10 years experience in marketing spanning from his own business he grew and sold, to helping some of the world’s largest brands with new global product launches. He’s taken that experience to Domo, where he helps companies make sense of their marketing data, and turn it in to actionable insights resulting in more efficient spending and increased ROI. Dan understands complex business problems with an emphasis on bringing together personnel and all the data they rely on to make better, faster decisions and achieve a competitive advantage across the entire organization.

 

Tom Miller, Digital Surgeons

Tom Miller, Digital Surgeons

Tom Miller is the analytics practice lead at Digital Surgeons, focused on enabling positive outcomes for his clients and their customers with data. Tom began his career in digital analytics nearly twenty years ago as a researcher in a human-computer interface laboratory and has since worked within companies ranging from single-employee startups to the Fortune 50 as a technologist, analyst, group leader, executive, and now as an agency consultant. Tom co-hosts Measured Direction, an audience-driven podcast that provides practical advice about topics related to digital analytics.

 

Suzanne O'Connor, Director of Digital Marketing Technology, Fidelity Investments

Suzanne O'Connor, Director of Digital Marketing Technology, Fidelity Investments

Suzanne is a Director of Technology Management in the Personal Investing Digital Technology organization at Fidelity Investments. She is currently focused on using best in class digital marketing technology to deliver a relevant, intelligent customer experience. She has worked in the web and digital analytics space for more than 10 years and has broad experience providing analytics solutions at the intersection of business, marketing and technology – integrating technology platforms, solution analysis, building high performing scrum teams, and migrating teams from legacy environments to cloud and agile.

 

Mike Petroff, Associate Director of Digital Content Strategy, Harvard University

Mike Petroff, Associate Director of Digital Content Strategy, Harvard University

Mike Petroff is the Associate Director, Digital Content Strategy at Harvard University. In his role within Harvard Public Affairs & Communications, he finds innovative and effective ways to bring Harvard stories to global audiences as a partner to editorial, creative, and multimedia teams. He manages the creation and curation of content for Harvard University's flagship websites, associated sites, and social media accounts – all with measurable impact..

 

Judah Phillips, Founder and Principal, SmartCurrent

Judah Phillips, Founder and Principal, SmartCurrent

Judah Phillips helps people create value with analytics and data science. He is an award-winning consultant who consults on these topics with the world's leading brands and their executives. Phillips takes a “top down” approach to value creation by working with executive leaders who want to improve their business and financial performance through the applied analysis of data, the management of analytical and technical resources, and the alignment and optimization of analytics strategy against short­term roadmaps and long­term strategic visions.

He strongly believes that cutting­edge technology is critical and necessary but often becomes technical overhead unless strategy is aligned with excellence in organizational development, operational management, and delivery execution that is solidly tied to impacting material financial goals.

Judah has worked with Internet companies, Media and Marketing companies, Consumer Product companies, Financial Services firms, Pharmaceutical companies, and many different agencies, including high­growth, early stage startups and the Fortune 10. Judah is an advisor on the board of technology­centric companies who have under his advisement raised more than $110M with combined valuations approaching more than $500M across multiple rounds of funding, including global leaders in digital analytics, mobile analytics, online marketplaces, mobile apps, and ad technology.

Phillips is the sole author of three books on analytics, including Ecommerce Analytics, Building a Digital Analytics Organization, and Digital Analytics Primer. He has also authored chapters and/or edited the books: Measuring the Digital World, Advanced Business Analytics, Sales and Marketing Analytics, Digital is Changing Everything, The Complete Guide to B2B Marketing, and Multichannel Marketing Metrics.

Judah holds a Master of Science in Finance and a Master of Business Administration from Northeastern University and a B.A. from University of Massachusetts Amherst. He is an adjunct lecturer at Babson College and professor at Boston University.

 

Lea Pica, Director of Data Visualization and Storytelling, Search Discovery

Lea Pica, Director of Data Visualization and Storytelling, Search Discovery

Lea Pica is a seasoned digital analytics practitioner, social media marketer and blogger with over 13 years of experience building search marketing and digital analytics practices for companies like Scholastic, Victoria's Secret and Prudential. Today she trains hundreds of analysts and marketers, hosts the popular Present Beyond Measure Podcast, and blogs about stellar data presentation as the Director of Data Visualization and Storytelling for Search Discovery. Lea's greatest passion is the stage, which is her platform for empowering digital practitioners and analytics consultants to present information in a way that inspires action and creates indispensability.

 

Jim Sterne, Founder, eMetrics Summit, Board Chair, Digital Analytics Association

Jim Sterne, Founder, eMetrics Summit, Board Chair, Digital Analytics Association

Jim Sterne produced the world's first Marketing on the Internet seminar series in 1994. Today, he focuses his 35 years of sales and marketing experience helping firms improve the digital relationships between customer and company. Sterne has written ten books on online marketing and analytics including his most recent, The Devil's Data Dictionary. Since 2002, Sterne has remained active producing the eMetrics Summit and since 2004 as cofounder and now Board Chair of the Digital Analytics Association.

 

Tricia Syed, Vice President of User Marketing and Marketing Analytics, Penton Media

Tricia Syed, Vice President of User Marketing and Marketing Analytics, Penton Media

With more than 20 years of direct marketing, publishing, online and event experience, Tricia Syed is a seasoned marketing professional focused on user marketing strategies. Tricia joined Penton in 2013 and oversees the user marketing & marketing analytics teams responsible for demand generation and ecommerce programs, user analysis, acquisition and engagement. In 2015, Tricia contributed to the book Contemporary Research Methods and Data Analytics in the News Industry, which highlights the research behind the innovations and emerging practices being implemented within the journalism and content services industry. Before Penton, Tricia was part of UBM’s Channel division as VP, Marketing and Analytics responsible for engaging Solution Providers through media, events and research, extending its database and creating innovative opportunities through audience analysis.

 

Tim Wilson, Senior Partner, Analytics Demystified

Tim Wilson, Senior Partner, Analytics Demystified

Tim has worked in digital analytics since 2001 in a diverse range of environments and with a wide range of analytics platforms. He managed the business intelligence team at a $500 million high tech B2B company, established and grew the digital analytics practices at three different agencies, and has worked with numerous clients to establish high-functioning analysts and analytics processes both as an agency analyst and as a consultant. He is a Texas native living in Ohio, but he has strong ties to Boston, as it's where he met his wife of over two decades when living there in the early 90s.