DAA Dallas Symposium 2017

DAA Symposium Dallas 2017


Dallas Symposium

Wednesday, May 24, 2017

JCPenney Headquarters
6501 Legacy Dr
Plano, TX, 75024

Agenda subject to change.

Time Session Title/Abstract & Speaker

12:15pm-1:00pm

Registration & Networking

1:00pm-1:15pm

Welcome Remarks

1:15pm-1:25pm

Introduction to the Digital Analytics Association

Learn about the DAA’s mission, vision and goals for the year. If you’re not currently a DAA member, you’ll learn why being a part of this organization is vital to your analytics career.

Marilee Yorchak, Executive Director, Digital Analytics Association

1:30pm-2:00pm

What Makes a Great Analyst?

Jim Sterne, Founder, eMetrics Summit & Chairman, DAA

2:05pm-2:35pm

Host Remarks

Kinjal Shah, Director of Analytics JC Penney

2:35pm-2:40pm

Visualize the Customer Journey

Quantify and visualize complete, cross-channel customer journeys--individually and in aggregate--across devices and over time. Always know where customers are in the journey and learn how activity in one channel impacts performance in another. Replicate the top performing paths and weed out the troublesome ones

Speaker from IBM to be confirmed

2:45pm-3:15pm

Birds of a Feather Discussions

Dallas Planning Team, Sponsor Representatives

3:15pm-3:45pm

Networking Break

3:50pm-4:20pm

Title TBD

Bernadette Coleman, CEO Advice Local

4:25pm-4:55pm

Title TBD

Ed Hewett, Sr. Manager, Digital Analytics Data Strategy Hilton

5:00pm-5:15pm

Closing Remarks

5:15pm-6:15pm

Networking Reception

 

Registration


Cost:
Members of the DAA: Early Bird $50 | Standard $75
Non-Members: Early Bird $95 | Standard $125
Students: 75% off. Please contact us to receive the discount code to register as a student.
(Early bird cutoff is May 3, 2017)

Register

Not a DAA Member? Join today to save on your Symposium Registration!

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Bringing your whole team?
The DAA is pleased to extend a 20% discount off the registration fees for groups of 5 or more. Please contact us to receive the group discount code to register your group.

Cancellation and Refund Policy:
No refunds will be given for cancellations received after March 28th, 2017. Cancellations received in writing prior to May 3, will be refunded 50% of the registration fee paid.

Sponsors

One Star

Google IBM

Partner

EY Society Logo

 

Host

JC Penney


Sponsorship Opportunities

Interested in sponsoring the 2017 Dallas Symposium? Download the sponsorship opportunities prospectus or contact Brooke Weldon for additional information to secure your spot at an upcoming Symposium!

You can also learn more about Digital Analytics Association Symposium sponsorship opportunities here.