DAA Raleigh 2017 Speaker Biographies

 


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Brooks Bell, Founder of Brooks Bell

Brooks Bell, Founder and CEO, Brooks Bell

Brooks combined her study of psychology with a love of digital design and analytics launching Brooks Bell in 2003. Her goal: make the Internet easier for customers to use. Today, Brooks Bell leads the industry in helping large consumer brands optimize their web properties, while connecting with their customers through data and experimentation.

Brooks is a leader in the Raleigh business community and has been named "40 Under 40" by the Triangle Business Journal and "Top 50 Entrepreneurs" by Business Leader. A recognized thought leader in the optimization and technology space, Brooks has been featured in publications including Inc. Magazine, Forbes, Washington Post, and Techonomy and speaks regularly at national conferences and events.

A passionate entrepreneur, Brooks co-founded HQ Raleigh and ThinkHouse Raleigh—two communities that help empower, foster, and cultivate companies that produce long-term job growth and positive social impact. She is dedicated to social issues and serves on the board of WalkFree.org, the largest largest online movement in the world dedicated to ending modern slavery. She has also served as the president of the Entrepreneurs Organization, as a member of the Duke University Entrepreneurship and Innovation Task Force, and on the boards of the Digital Analytics Association and the Raleigh Chamber of Commerce.

A native of Alaska and lifelong member of the Democratic Party, Brooks earned her bachelor’s in psychology from Duke University in 2001. She lives in Raleigh, North Carolina with her husband.

 

Casey Carey, Google

Casey Carey, President, Digital Analytics Association

Casey leads the product and demand marketing for Google Analytics Solutions. Casey began his passionate pursuit of making marketing better through data, technology, and analytics at Customer Insight Company, which was the first company to put a marketing database on a desktop computer. His journey has spanned leadership roles at companies including MatchLogic, DoubleClick, Epsilon, Webtrends, and most recently Adometry. Casey is a regular speaker at regional and national conferences and President of the Digital Analytics Association (DAA).

 

Adam Greco, Senior Partner, Analytics Demystified

Adam Greco, Senior Partner, Analytics Demystified

Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Adam has run web analytics at the Chicago Mercantile Exchange and Salesforce.com and was also one of the founders of the Omniture Consulting group. While at Omniture, Adam managed accounts large and small and helped clients maximize their use of Omniture technologies. In 2012, in partnership with Adobe, Adam published the first-ever book on Adobe SiteCatalyst – The Adobe SiteCatalyst Handbook: An Insider’s Guide.

 

Sig Mejdal, Director of Decision Sciences, Houston Astros

Sig Mejdal, Director of Decision Sciences, Houston Astros

Sig is an analyst and former NASA engineer, currently working as a Special Assistant to the GM in Process Improvement for the Houston Astros. From the years 2005-2011, he was with the St. Louis Cardinals where he created the processes and formulas that combined scouting evaluations with on-field performance. In that time period, the Cardinals drafted more major leaguers than any other organization. Sig went with Jeff Luhnow in 2012 to the Houston Astros where Jeff became the GM and Sig, the Director of Decision Sciences. Sig set up a new analytics department (which has since grown to 9 analysts) and new decision making processes within the Astros. Much of his focus now is on the implementation of the analytical findings throughout the system and the continued exploration of new technologies.

 

Amy Sample, Director, DAA and Senior Directore, Strategic Insights, PBS

Amy Sample, Senior Director, Strategic Insights, Digital Analytics, Public Broadcasting Service

Amy Sample has been analyzing digital consumer behavior for nearly 20 years. As a Senior Director of Strategic Insights at PBS, she and her team are responsible for providing cross platform analytics and consumer insights to drive strategic initiatives. Prior to PBS, she conducted primary research and audience analysis at AOL for 8 years. She is a member of the Board of Directors for the Digital Analytics Association and co-leader of the Washington D.C. Chapter. Amy holds an MBA from Georgetown University and a BS in Marketing from DePaul University.

 

Sarah Egan Warren, Technical Communication Specialist, North Carolina State University, Institute of Advanced Analytics

Sarah Egan Warren, Technical Communication Specialist, North Carolina State University, Institute of Advanced Analytics



 

 

Charlotte Whitmore, Founder, Analytics Pros

Charlotte Whitmore, Founder, Analytics Pros

Charlotte and her husband, Caleb, founded Analytics Pros in 2009. Since the founding, Charlotte has served in a variety of leadership roles, including CEO and Human Resources. In addition to her role in the Seattle Chapter DAA, Charlotte speaks at various events from Superweek and the DAA to Shared Assessments and the Global Leaders Summit. Charlotte is passionate about company culture, understanding Millennials, and championing digital analytics in the wider world. Charlotte currently sits on the board of Career Pathways and Entrepreneur’s Organization. She is also a member of the DAA Corporate Advisory Board and the DAA Seattle Chapter Board. In addition to her 14 years of volunteering with Medical Teams International, Charlotte has assisted in fundraising efforts and the planning of their annual event.

 

Marilee Yorchak, CAE, Executive Director, DAA

Marilee Yorchak, CAE, Executive Director, DAA

Marilee Yorchak is the Executive Director of the Digital Analytics Association, a 4,000 member organization. She was previously the Executive Director of the Colorado chapter of the Business Marketing Association. She holds the CAE designation (Certified Association Executive), and earned a BS in Marketing from University of Colorado-Boulder and an MBA from New Mexico State University.

Marilee has been honored with the Communicator of the Year from BMA Colorado as well as Association Professional of the Year by the Colorado Society of Association Executives, and is a frequent speaker/panelist for association executive forums/conferences.

She is the chair of the editorial committee for the Colorado Society of Association Executives, which produces a quarterly magazine, The Executive Memo. Marilee is also on the board of advisors for the Monfort College of Business Marketing Department at the University of Northern Colorado.