See all the Event Proceedings in the Store or review the options with descriptions below:
DAA Atlanta 2012 Symposium:
Explore the Intersection of Insights, Technology and Technique
This Symposium focused on exploring the â€œIntersection of Insights, Technology and Techniqueâ€ with some of the most influential digital analytics thought leaders and practitioners in the business. This half-day event showcased how companies are leveraging technology and research to address various business challenges in their industry.
DAA New York City 2012 Symposium:
Data is the New Sexy
The inaugural DAA NY Symposium explored the multiple facets of how "Data is the New Sexyâ€. It showcased how data is becoming the critical focus of almost every angle of every industry: venture capital & private equity and the companies they invest in, careers, customer insights, media enhancement and beyond and how the NY environment is proving the crucible driving this growth.
DAA San Francisco 2012 Symposium:
Whatâ€™s Next? â€“ The Future of Digital Analytics
This in-depth symposium featured industry innovators showcasing their expertise on current big data, LoSoMo and career development trends. Hear how these thought leaders are overcoming challenges to success in their businesses online and how these challenge may affect the future of digital analytics throughout the industry. Where is the future of digital analytics heading? Find out from top executives and how to align your organization.
WAA Austin 2012 Symposium: Best in Class Online Optimization
The event showcased how industry leaders are using data to drive successful online businesses. Attendees walked away with a better understanding of what best in class looks like, and what it takes to get there.
WAA Los Angeles Symposium: Catch the Wave: Analytical Success Stories from West Coast Marketers
We recapped what worked - and what didnâ€™t work - from the 2011 holiday shopping season. We also predicted where the analytics wave will take us throughout 2012.
Industry pioneers like Jim Sterne and John Lovett, alongside Southern California based experts from Petco, Kelley Blue Book and Toyota were ready to inspire the next wave in analytics.
WAA Philadelphia 2011 Symposium: Customer Analytics in the Enterprise of Tomorrow
The first ever Philadelphia DAA Symposium was a half-day seminar that dives into content and conversion optimization driven by focusing on the customer perspective. The symposium featured thought-leading presentations from world-class analytics experts and visionaries. Attendees walked away with a better understanding of the similarities and differences between content and commerce analysis best practices, tips for turning longitudinal data into business insights, and strategies for tying together systems to weave the most effective customer-focused analyses.
WAA Seattle 2011 Symposium: The Future of Analytics: Leading the Modern Enterprise
Just as raw materials fueled the industrial age, data is fueling the information age. And never before have businesses been in greater need of leaders that can translate data into a competitive advantage. This event will brought together leaders from throughout the digital analytics industry to show how they are using data to drive successful businesses.
WAA Boston 2011 Symposium: The Evolution of Analytics: From Site to Social to Mobile to Predictive
The Boston DAA Symposium was a half-day deep dive into the evolution of digital analytics as it evolves to focus not exclusively on a website but across multiple channels such as social media, mobile, offline, and to move toward advanced analytical concepts such as optimization, prediction, and automation.
Tom Davenportâ€™s presentation focused on "The New Quantitative Era â€“ Creating Successful Business Change with Analyticsâ€ â€“ what it takes to create analytics-driven business change.