Volunteer Opportunities:

Volunteers are the heart of DAA. Through their contributions of time, talent, and expertise, DAA is able to provide essential information and tools, exceptional experiences, and an engaging community. Together, we accomplish incredible things and move the digital analytics profession forward.

We are pleased to invite you to volunteer for DAA’s most recent projects. We need your skills, passion, insight, and perspectives to build an energetic and diverse group of volunteers.

Education Task Force
Are you interested in helping shape the DAA’s education programs and information resources in 2017? If so, there’s a new volunteer opportunity waiting for you!   Apply now to join the DAA Education Task Force.

Task Force Responsibilities:
  • Determine the education and information resource topics for 2017
  • Solicit speakers, instructors, subject matter experts (SMEs)
  • Review education proposals
  • Make recommendations for education programs and information resources
  • Review instructors’ and SMEs’ learning materials
Time Commitment for Volunteers:
Approximately 8 people will be selected to serve on this task force, which will begin its work in February 2017 and in November 2017. This group will use conference calls for group meetings but not all work will involve group discussion. Individuals will be able to complete tasks on their own as their schedule permits.  
  • February – April: 5 hours per month (selecting topics, soliciting SMEs, reviewing proposals)
  • May – November: 2 – 3 hours per month (reviewing proposals, reviewing learning materials)
If you would like to volunteer for this task force, please complete this brief application.

Certification Committee is Seeking New Members
Duration: Large Project (1 year - 2 year commitment)

Seeking volunteers to assist with technical expertise for setting the direction of the certification program.
  • The Committee members each serve a one-year term and are selected to ensure geographic and stakeholder representation.
  • Members of the Committee will be responsible for validation and developmental aspects of the certification exam.
The Committee meets bi-weekly (or as needed) for a one-hour conference call to review progress towards our goals, to develop exam questions based on identified criteria, and to address any other issues that arise.

Volunteer to Review an Analytics Cookbook Recipe:

Duration: Quick (less than an hour)
Online Opportunity
Recipe Review: Product Cross-Sell Analysis
Recipe Review: Information Find Conversion Rate
Recipe Review: Form Completion Rate
Recipe Review: Link Clicks
Recipe Review: No-Yield Searches
Recipe Review: Direct Traffic Analysis
Recipe Review: Recurring Revenue
Recipe Review: Alternate Conversion Flows
Recipe Review: Internal Search Position Influence
Recipe Review: Null Search Results Analysis
Recipe Review: Revenue Bands
Recipe Review: A/B Testing
Recipe Review: On-Site Term Exit Rates
Recipe Review: Product Finding Methods

Recipe Review: Browser Language vs. Page Language Analysis

Recipe Review: Form Validation Error Tracking

Recipe Review: Average Internal Search Position Clicked

Recipe Review: Cart Conversion by Product Price

Recipe Review: Cart Abandonment Value

Recipe Review: Product Cart Addition Sequence

Recipe Review: Drive to Site Analysis for B2B Lead Gen Activities

Recipe Review: Movers and Shakers

Recipe Review: Monitoring and Comparing Site Uptime and Load Time

Recipe Review: Visitor Engagement Analysis

Recipe Review: Average Order Value (AOV) Analysis

Recipe Review: Country Site vs. Country Location Analysis