Webinars

DAA is committed to providing our members with the tools and resources to achieve success at all levels of the digital analytics profession. Our high quality education is taught by leading digital analysts who have distinguished themselves through their real-world experience and track record of results.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Also see our on-demand Thought Leader Conversations here.


CAMPAIGN ANALYTICS
Stop Fixing Your Media Analytics: How to Align Facebook Ads & Google Campaign Manager with Your Digital Analytics Platform (Presented by Google)
How To Improve Marketing ROI Through Better Campaign Tracking (Presented by TMMData)
Have You Mastered Campaign Management Yet? (Presented by TMMData)
DAA Cookbook Recipe Webinar: Campaign Tracking Code - Tagging Digital Marketing Tactics

CAREER
Care and Feeding of Digital Analysts
The Conscious Critique: 6 Simple Steps to Giving Powerful Constructive Feedback
How to Apply for the Job You Really Want… and Sell Yourself (Presented by Blast Analytics)
Innovation in Digital Analytics - Frameworks and Inspiring Examples to Invigorate Your Digital Analytics Practice
2016 Digital Analytics Compensation Survey Results

COMPETITIVE INTELLIGENCE
The Key Metrics You’re Missing:Competitive Intelligence & Voice of Customer

CUSTOMER LIFETIME VALUE
How to use Predictive CLV data for web analysis

CUSTOMER JOURNEY
Customer Journey Analytics: The Omi-channel Future of Adobe Analytics (Presented by Adobe)
Customer Journey Analytics: Why Interactivity Is the Difference Between Success and Failure in an Analytics Solution (Presented by Adobe)
DAA Cookbook Webinar: Digital Marketing Influence to Sales Pipeline
DAA Cookbook Recipe Webinar: Customer Journey Analysis
CRM of Anonymous: Why Strategic Analytics and Tactical Tracking Must Work Together
DAA Cookbook Recipe Webinar: "Scoring Customer Churn-Risk" and "Finding Insight in Site Search Reports"

CX, UX, and CRO
How to Use UX Research Methods to Improve Your CRO Practice
CX Analytics – How to Move from "What" to "Why"
Use Your Data to Become More Customer-Centric (Presented by Adobe)
DAA Cookbook Webinar: Your First CRO Analysis
DAA Cookbook Webinar: Conversion Rate
DAA Cookbook Webinar: Content Downloads Analysis
DAA Cookbook Webinar - Top Navigation Analysis
DAA Cookbook Webinar: Product Shopper Abandonment
DAA Cookbook Recipe Webinar:Visit Score
DAA Cookbook Webinar: Session Engagement Analytics
8 New Digital Analytics Strategies to Drive More Calls and Revenue

DATA CAPTURE
DAA Cookbook Webinar - Creating a Digital Analytics Data Collection Guide
DAA Cookbook Webinar - Efficient Click Tracking Code (Javascript)

DATA GOVERNANCE
Are Your Reports Trustworthy? Worst to Best Practices in Data Governance

DATA LAYER
How Solid Is Your Foundation? A Webinar on Data Layer Structure

DATA SCIENCE
Building a Bridge from Analytics to Data Science webinar
Building a Bridge to Data Science
Artificial Intelligence for Marketing: Getting Started

DIGITAL TRANSFORMATION
Transforming the Digital Channel

eCOMMERCE
DAA Cookbook Webinar: From Volume to Value, the Ecommerce Metrics that Matter

ENTERPRISE
Standardizing Your Analytics Implementation to Support Multi-Brand Businesses
DAA Cookbook Recipe Webinar: Post Re-Design Analysis

EVENT BASED ANALYTICS
Optimizing for Event-Based Analytics (and more) (Presented by Claravine)
Event-based Models for Omni-channel Analytics & Insights (Presented by Blast Analytics and InfoTrust)

FUNDAMENTALS
If You're Not Doing Segmentation, You’re Not Doing Digital Analytics
Essentials Series Online – Fundamentals of Digital Analytics – Launch

GROWTH HACKING
How to Build a Data LIterate Organization with the Growth Hacking Methodology

MARKETING AUTOMATION
How to Measure and Optimize Marketing Effectiveness (Presented by MarketBridge)
Data Analytics for Successful Marketing Automation (Presented by Mapp)
Finding Insights in Digital Data: Predicting What May Happen and Explaining Why with ML and AI (Presented by Squark)

MOBILE
Mobile App Analytics: Tips and Best Practices

PRIVACY
Privacy & Data: The Strategy to Get it Right and Survive (Presented by AT Internet)
How to Survive the Coming Data Privacy Tsunami
A framework of 5+5 pillars to build for the GDPR: A sound basis while ePrivacy is being finalized
How to Make the Most of Google Analytics 4 and Everything New it has to Offer
Google Search Console Insights & Third Party Tools: Improving Measurement of Organic Traffic
Scaling Customer Intelligence with Adobe Audience Analytics (Presented by Adobe)
Analysis Workspace: Tips & Tricks for Efficient Analysis and Insight Sharing
DAA Cookbook Webinar: Analytics Tag Audit and Governance Best Practices
DAA Cookbook Webinar: Session Replay Analytics Integration
Essentials Series Online – Applying Digital Analytics – Preview Webinar
Keys to a Best-in-Class Adobe Analytics Classification ProcessDAA Webinar | GA + CRM + GTM = Deep Insights --> No Developer Required (Presented by Claravine)
Google Analytics Intelligence: Turn Simple Questions into Powerful Answers (Presented by Google)
Make Stronger, Data-Driven Decisions and Reach More Audiences with Google Surveys (Presented by Google)
How to Use Google Data Studio (beta) for Data Reporting, Visualization, and Collaboration (Presented by Google)
Excel Tips and Tricks for the Digital Analyst

VISUALIZATION

On Demand Webinars:
 

How to Measure and Optimize Marketing Effectiveness

Date: Wednesday, November 17, 2021
Time: 1:00 pm EST
View On Demand
Members and Non-Members - SPONSORED WEBINAR
CWA Professional Development Units: 1 PDU

 
According to Forrester, 71% of executives indicate that demonstrating the value of marketing to the CEO, CFO and the board will be very—or extremely—challenging during the year ahead. As the pandemic flattens marketing budgets, the pressure for more efficient and measurable marketing will demand greater collaboration between the CMO and analytics teams. Unfortunately, the challenge of proving marketing value is getting harder, not easier. We will discuss many of the methods and tools for measuring marketing effectiveness in 2021, including pipeline analysis, research-based approaches, MMM, and MTA. We will focus on several thorny problems, including upper funnel “System 1”  measurement, the impact of privacy restrictions on digital attribution, measuring earned media, and choosing advertising investments in a low-supply environment.
 
In this webinar we will cover:
 
1. The scope and methods of a modern marketing effectiveness team
2. Techniques for measuring upper funnel (brand) contributions
3. Measuring digital effectiveness in a landscape of increasing privacy
4. Measuring and impacting earned media
5. Choosing channels in a low supply media environment

About the Speaker:

 
 
 

As Chief Analytics Officer, Andy leads the marketing data and analytics functions at MarketBridge, joining the firm (for the second time) in 2018. Andy brings 20+ years of marketing strategy, data science, and software development experience to the firm. He pioneered methodologies across attribution, insights, and optimization, and built the firm’s original marketing data warehouse.  Andy has lead over 50 engagements with Fortune 500 clients across technology, financial services, life sciences, and consumer, and recruited, developed, and managed the world-class MarketBridge analytics team.


Finding Insights in Digital Data: Predicting What May Happen and Explaining Why with ML and AI

Date: Wednesday, September 15, 2021
Time: 1:00 pm EST / 10:00 am PST
View On Demand
Members and Non-Members - 
SPONSORED WEBINAR
CWA Professional Development Units: 1 PDU

In this webinar, Judah will provide an overview of machine learning and artificial intelligence and teach you a widely-used methodology for applying ML/AI to your digital data for classification, regression, and time series analyses.  He will explain the process for digital analysts to participate in or deliver data science projects at their companies, including a review of the major model classes and algorithms used.  Sample data from the real world will be evaluated to illustrate concepts.  Using these samples, Judah will apply cutting-edge technology to produce machine-learning models and the predictive results, in a way that digital analysts can replicate with today’s tools. Phillips will walk you through how to understand the results, including detailed exposes of the underlying metrics and key performance indicators that illustrate predictive power, model accuracy, and much more.
 
Upon completion of this program, participants will:
 
1. Learn an experienced practitioners view of what ML and AI is in the real-world outside of theory
2. Understand how to apply ML and AI at your job and to your company
3. Learn and review the process for applying ML and AI to your data from start to finish
4. Understand new metrics, concepts, and KPIs that are specific to AI and ML and not typically known in digital analytics
 
About the Speaker: 
 

Judah Phillips is an award-winning entrepreneur, consultant, and author. He co-founded Squark and currently focuses on product, strategy, and growth. He also founded SmartCurrent and has sat on multiple boards of technology companies. As a Harvard Innovation Lab VIP, he has written three books on analytics and data science. Judah is an adjunct professor at Boston University, an adjunct lecturer at Babson College, and a founding member of the University of Massachusetts Advisory Council for the Humanities and Fine Arts. Judah holds an MBA and an MsF from Northeastern University and a B.A. from the University of Massachusetts Amherst
 



Care and Feeding of Digital Analysts

Date: Wednesday, July 28, 2021
Time: 1:00 pm EST / 10:00 am PST
View On-Demand Webinar
MEMBERS ONLY
CWA Professional Development Units: 1 PDU

People with unique analytics talent have realized that if they can work from anywhere, they can work for anyone. How do you find good help and keep them engaged? If you’re responsible for managing a team of digital analysts (or want to), get some practical advice from those who have been there and done that. Jim has interviewed dozens of Digital Analytics Managers, Directors, Vice Presidents… and frontline analysts who wish their bosses had a clue. Learn the tricks and traps of interviewing, onboarding, and retaining top talent. The department you save may be your own.
 
Upon completion of this program, participants will:
 
1. Know What Keeps an Analyst Engaged
2. Have an Understanding of Their Personal Goals
3. Know Simple Tricks That Can Make Your Team Cohesive
4. Understand How to Shift from Managing Them to Managing FOR Them

 
About the Speaker:
 
 
 
Jim Sterne focuses on creating and strengthening customer relationships through digital communications. He sold business computers to companies that had never owned one in the 1980's, consulted and keynoted about online marketing in the 1990’s, founded a conference (Marketing Analytics Summit) and a professional association (Digital Analytics Association) in the 2000’s, keynoted worldwide and wrote his twelfth book on online marketing (Artificial Intelligence for Marketing: Practical Applications) in the 2010's, and is now helping companies get more value from data, and helping small and medium sized agencies achieve scale at speed with 2Y3X.com.

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An Introduction to Designing Accessible Data Visualizations


Date: Wednesday, May 19, 2021
Time: 1:00 pm EST / 11:00 am PST
View On-Demand Webinar
MEMBERS ONLY
CWA Professional Development Units: 1 PDU
 

 
Imagine this: you’re in front of your company’s executives, giving an important presentation. You created a series of charts and shared a handout prior to the presentation. One of the top executives approaches you and says: “I can’t read this chart. I’m color blind. Can you explain to me what it says?” It isn’t enough to be able to create accurate and visually appealing data visualizations – they need to be accessible to everyone. In this webinar, Rebeca will provide key tips on how you can incorporate accessibility in your data visualization.
 
Upon completion of this program, participants will:

  1. Understand why accessibility is important in data visualization
  2. Apply the basic principles of accessibility
  3. Apply top tips for color, design, and style when creating accessible data  visualizations

 
About the Speaker:
 
 
 
Rebeca Pop is the founder of Vizlogue, a Data Visualization and Storytelling Lab that offers training and consulting services. Vizlogue's mission is to help companies and organizations communicate more effectively with data. Rebeca has delivered presentations to over 1,000 participants all around the world. Her workshops are grounded in a deep understanding of adult learning strategies and combine hands-on exercises with feedback sessions and real-life examples. Prior to founding Vizlogue, Rebeca spent 3 years teaching data visualization at the University of Chicago and 10 years working in digital analytics.

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Adaptive, Fine-tuned Personalization at Scale

Date: Wednesday, March 31, 2021
Time: 1:00 pm EST
View On-Demand Webinar
Members and Non-Members - SPONSORED WEBINAR
CWA Professional Development Units: 1 PDU
 
Digital adoption is surging right now, bringing brand new segments of customers to digital with high expectations on finding what they need and receiving exceptional care and customer service. Personalization is mission critical for adapting to immediate change and evolving your business for the future.

In this webinar, we’ll show how Adobe Target can take action with confidence on Analytics insights and audience segments, ensuring companies across industries can rapidly evolve their business with AI-powered personalization backed with a full view of performance impact in Analytics-enhanced reporting.
 
Upon Completion of this webinar you will understand:
 
1. How the unique server-to-server integration between Adobe Analytics and Adobe Target enables a unified profile, audiences and reporting for rapid performance-driven personalization
2. Tips & Tricks on how companies are saving hours in “analysis paralysis” and are rapidly personalizing their critical customer interactions at scale
 
About the Speaker:
 

Drew Burns is Group Product Marketing Manager for Adobe Target, the industry-leading experience optimization platform, and he has been an evangelist and a practitioner in the personalization and testing space for 15 years.  He works with progressive enterprise companies across industries on building the foundation and maturing their optimization and personalization efforts, strategies and programs leveraging manual and A.I./ML capabilities. At Adobe, he works alongside the leading enterprise companies in retail/ecommerce, travel & hospitality, financial, media & publishing, B2B/ High Tech and other verticals to improve and grow their optimization and personalization efforts, strategies and programs.
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How to Build a Data Literate Organization with the Growth Hacking Methodology

Date: Wednesday, March 10, 2021
Time: 1:00 pm EST 
View On-Demand Webinar
MEMBERS ONLY
CWA Professional Development Units: 1 PDU

Many organizations are striving to achieve a data mindset culture or, in some cases, are already data-driven. But the real missing piece is data literacy--the basic understanding of context and a clear framework to derive meaningful information. The cost of not understanding data is huge. Data literacy is deficient in many businesses and it's difficult to know where to start improving capabilities. Learn how Carol Tran implements her growth hacking methodology to build an engine that provides a culture that embraces data drive, data literacy, and data storytellers.
 
Upon completion of this program, participants will understand:
 
1. How to understand and interpret data metrics without being a data scientist.
2. How to ask the right questions to help increase confidence in making business decisions.
3. How to create stakeholder buy-in with specific actionable examples that you can apply in your own company.
 
About the Speaker:
 
 
Carol Tran is a growth executive, 3x entrepreneur, and a change agent for suboptimal business conditions. She partners with company leadership, acting as a guide to reveal inefficiencies and grow the business using limited resources.
 
Her growth hacking combines tactics and theory, examining the business holistically. She uses historical data to build a growth engine, using repeatable, scalable processes to understand user behavior, translate findings with product visionaries, and implement marketing automation to find and nurture leads, close more deals, and maximize ROI.
 
She has worked and consulted with a wide-range of businesses across several industries. They range from legacy companies (Dolby, Oracle, Morgan Stanley) and startups that have grown into big names (Zenni Optical). This provided her the leverage to be industry agnostic and doing what is necessary to grow customers and revenue. To learn more about hacks and tips on growth hacking, you can connect with her at www.caroltran.com.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.
Experience Level: Entry/Intermediate

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3 Keys Every Data Practitioner Needs to Confidently Present Insights and Inspire Action

Date: Wednesday, March 3, 2021
Time: 1:00 pm EST
View On-Demand Webinar
Members and Non-Members
CWA Professional Development Units: 1 PDU

How awesome would it feel if this was the year you finally got your stakeholders or clients amped up and ready to act on your analytics and marketing insights? And got to enjoy all of the benefits that come along with being an indispensable resource to your clients and organization...without watching your audience transform into extras from “The Walking Dead”?  If you want to make that happen, the single most important step you can take right now is to learn four shockingly simple secrets of data presentation that you were never taught in business school.
 
Upon completion of this program, participants will:
 
1. Learn the surprising reason behind exactly why data presentations go so very wrong
2. Plan their data presentation effectively with the most valuable planning tool in Lea’s toolbox (inspired by TED Talks)
3. Walk their audience through super busy charts, slides, and stories with Lea’s home-grown Shape Pacing animation technique
4. Learn a crazy simple data visualization practice that guarantees your audience will understand your chart every time

About the Speaker:


Lea Pica teaches effective data presentation to thousands of analysts and marketers, hosts the popular Present Beyond Measure® Podcast, and blogs at LeaPica.com. Lea is also the author of her first book (due summer 2021) and the creator of the PICA Protocol™, a practical prescription for delivering story-driven data that informs decisions, spark ideas, and drive change.
 
Lea is a seasoned data analytics practitioner and digital marketer with over 13 years of experience building search and analytics practices for companies like Scholastic, Victoria's Secret, Bath & Body Works, and Prudential.
 
She is a frequent headliner at live and virtual conferences around the globe such as Digital Summit, Digital Analytics Hub, MeasureSummit, Virtual Analytics Summit, ConversionXL Live, DAA Symposia, Web Analytics Wednesday, and Marketing Analytics Summit.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.
Experience Level: Entry

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How to Build the Dashboard of Your CMO’s Dreams

Date: Wednesday, February 3, 2021
Time: 1:00 pm EST
View On-Demand Webinar
Members and Non-Members
CWA Professional Development Units: 1 PD
 
Your marketing team has come to you with a “simple” request. They’d like you to integrate their nearly two dozen marketing data sources, pick out the KPIs that matter most, and package them up in a polished, easy-to-read dashboard for the CMO. And they’d like it next week. Sound familiar?
 
It’s no surprise that marketers are always eager to add new tools and data sources in their quest to learn everything they can about their audiences, but the burden often falls on analytics and BI teams to make sense of it all and package the insights up into a format most people understand: the dashboard.
 
But building marketing dashboards doesn’t have to be a painful experience. Instead, it can be an opportunity to impact business goals, build data literacy, and expand your influence. Join Migo’s Analytics Architect, Joseph Bates, and Marketing Lead, Alex Harvey, along with BI experts from Sigma as they walk you through specific methods, strategies, and best practices for building the ultimate marketing dashboards.
 
Upon completion of this program, participants will be able to:
 
● Integrate and normalize data from multiple marketing sources
● Understand dynamic dashboard design best practices and tactics
● Know the 3 most impactful metrics every marketer should care about
● Utilize ways to enable executives to dig deeper into the data themselves

About the Speakers:

 
As Sr. Content Marketing Manager for Sigma Computing, Daniel Codella helps people across industries understand and unlock the power of data. His innovative and data-driven approach to marketing has earned him a place as one of the top-ranked email marketing influencers to follow by Campaign Monitor and Atomic Reach. He is also a highly sought-after speaker who is consistently among the top-rated sessions by attendees, has hosted more than 30 webinars throughout his career, and has been interviewed on several popular podcasts.
 

Brian Robinson is the Director of Industry Solutions Engineering at Sigma Computing. From recommending systems architecture to creating dynamic visualizations and dashboards, Brian and his team bring to bear meaningful data analytics solutions that deliver real business value to customers. He also serves as Sigma’s resident marketing solutions expert, consulting BI and marketing teams on how to work better together to effectively integrate data sources, build reusable data models, and measure the most impactful marketing metrics with Sigma.
 

Joseph Bares brings more than a decade of experience building data architecture and environments, defining data models, and managing self-service business intelligence programs for companies including MicroStrategy, Tapjoy, and Sharethrough. As Analytics Architect at Migo, Joseph works closely with the marketing team and other business departments to integrate dozens of data sources, generate actionable dashboards and insights, and improve organizational data literacy.
 

As a customer-obsessed strategic marketer who is passionate about improving society through technology, Alex Harvey leads Migo’s marketing team. He specializes in leading cross-functional teams, overseeing integrated campaigns, marketing storytelling, and paid/earned/owned media. Over the course of his career, Alex has developed a proven track record of leveraging data and insights to develop, test, and refine marketing hypotheses that drive major business impact.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.
Experience Level: Intermediate 

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How to Make the Most of Google Analytics 4 and Everything New it has to Offer

Date: Wednesday, January 13, 2021
Time: 1:00 pm EST / 11:00 am PST
MEMBERS ONLY
View On-Demand Webinar
CWA Professional Development Units: 1 PD

In this webinar, KS Digital Founder and former Googler Krista Seiden will walk you through Google Analytics 4, how it compares to Universal Analytics (the current version of GA), and many of the new benefits you’ll get when you start using this new platform. If you’re curious about what GA4 has to offer, don’t miss this talk!
 
Upon completion of this program, participants will:
 
1. Have a good understanding of what GA4 is and how it’s different from Universal Analytics
2. Understand what is net new to GA4
3. Know how to easily get started with GA4 today
 
About the Speaker: 
Krista Seiden is the Principal Digital Analytics Consultant & Chief Instructor with KS Digital, an analytics consultancy she founded in 2019, helping businesses make the most of their investments in digital marketing and analytics. Previously, Krista was VP, Product Marketing & Growth at Quantcast. Prior to that, she was at Google for nearly 7 years, where she led Product Management efforts across the Google Marketing Platform and served as the external evangelist for the Google Analytics suite of products. Krista is a keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics. You can follow her blog at www.kristaseiden.com and on twitter @kristaseiden, or reach out to KS Digital at www.ksdigital.co .

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.
Experience Level: Intermediate 

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Customer Journey Analytics, the Omni-channel future of Adobe Analytics
Date: Wednesday, December 9, 2020
Time: 1:00 pm EST
Members and Non-Members
View On-Demand Webinar 
CWA Professional Development Units: 1 PD

 

 
Nothing is more vital to businesses than a clear understanding of customers’ needs and interests: past, present, and future. A critical capability for any business is placing customer insights—derived from data—in the hands of every person who touches the customer in time to influence the micro-moments that constitute experiences. These insights come from analytics that think experience first. To meet this need, Adobe has developed the next generation of its Analytics offering. 
 
Customer Journey Analytics (CJA) allows you to analyze your customer's journey across channels using any data available to you in Adobe Experience Platform, leveraging the power of Analysis Workspace for rapid insights. Learn how Customer Journey Analytics lets you control how you connect your online and offline data in Analysis Workspace on any common person ID, finally allowing you to do attribution, segmentation, and journey analysis across your entire customer dataset in Adobe Analytics.
 
Upon Completion of this webinar you will:
 
1. Gain a deeper understanding of omnichannel analysis advantages through Customer Journey Analytics
2. Get a glimpse into the future of Adobe Analytics and Customer Journey Analytics built for the Experience Enterprise
 
 
About the Speakers:

 


 
Trevor is a principal product manager for Adobe Analytics responsible for Customer Journey Analytics and the Adobe Analytics data processing and attribution platform. Trevor comes from the world of aerospace engineering and robotics. He studied estimation theory and data mining techniques before making the jump to digital marketing. Prior to joining Adobe’s product management team, Trevor led Adobe's data science consulting team delivering predictive analytics solutions to many Fortune 500 companies.
 
Eric Matisoff is the Sr Evangelist for Analytics & Data Science at Adobe with 15+ years of experience working with data and visualizations. Eric works with Adobe customers and partners to help align their business strategies to the vision Adobe has defined for data ingestion, analysis, and action. He has recently written and released "Adobe Analytics For Dummies" and you can find his latest content on the Adobe Summit and Experience League websites, along with the Adobe Analytics YouTube channel.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.
Experience Level: Intermediate 
 
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Don’t Keep That Data to Yourself!
Date: Wednesday, November 18, 2020
Time: 1:00 pm EST
Members and Non-Members
View On-Demand Webinar 
CWA Professional Development Units: 1 PD

Adobe Analytics offers a variety of features that help you curate and democratize your data insights to the organization so that you don’t keep all the data to yourself! What's the best way to utilize all of these features together? When should you curate a project? What makes a good template? What is the best format to share with novice users and executives? In this session we will answer these questions and share best practices for setting your entire organization up for data-informed success!
 
Upon completion of this program, participants will be able to:
 
1. Obtain the best practices for data democratization in Adobe Analytics, so you can set your org up for data-informed success
2. Learn the 4 key principles: knowing your audience, crafting a curated experience, simplify your insights, and use the right delivery method
3. See how to focus on the clarifying questions that will help make sure what you share is relevant to your audience persona (executive, analyst, or newbie)
 
About the Speakers:
 
 
Danielle Doolin is a Senior Product Marketing Manager for Adobe Analytics. Her focus is on customers within the media, entertainment, and communications industry and how streaming media has an increasing impact on consumers today. Prior to this role, she was a Senior Product Manager for Validated Campaign Essentials, ad audience and viewability measurement, at comScore for 6 years. She resides in the northern Virginia area, right outside of Washington DC and enjoys spending her free time with her golden puppy Oliver, cooking, decorating and reading.
 
Jennifer Werkmeister is a Product Manager for Adobe Analytics responsible for Report Builder and the Analytics dashboards app. Her focus is on data storytelling and executive reporting. Prior to joining Adobe, Jennifer received her MBA from UC Berkley, Haas and spent 5 years at Capital One in corporate strategy and customer intelligence. Jennifer lives in the Salt Lake City area where she enjoys mountain biking and painting in the outdoors.


Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.
Experience Level: Intermediate 


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Data Model Strategy – Align Your Analytics with Your Business, Not the Other Way Around
 

Date: Wednesday, October 7, 2020
Time: 11:30 am EST
Members and Non-Members
View On Demand Webinar 
CWA Professional Development Units: 1 PD

 

Digital interactions and the platforms that come with them have been in constant evolution over the last 20 years. This has encouraged professionals in digital to historically work in silos from the start, adding specialized tools encouraging that isolation. We now know, more than ever, that product and service marketing strategies need to be user-centric, and this also goes for our digital strategy and analytics. Maybe you are starting, or already supporting that transformation, facing challenges with tools, company organization, or even digital culture. You understand that this does not look easy. With this workshop, digital analytics experts will understand how the introduction of a data model strategy for their organization is key to make this turn. Each participant is promised to leave convinced and confidently equipped with the key tools and ideas to implement this strategy into their business, contributing to their very own digital analytics success story.
 
Upon Completion of this webinar you will:
 
1. have a clear understanding of the opportunities brought by a unified data model strategy
2. have the full capacity to build a unified data model for an organization
3. have all the tools and tactical advice needed to make that change possible within your business
 
About the Speaker:
 
 

Experienced in digital project management and solutions, Declan Owens has been working in Digital Analytics for several years now and gained enough knowledge to be recognized as an expert by his peers.
 
Declan first started in traffic management in a digital communication agency mostly working on strategies for digital platforms to acquire quality traffic via SEO, online advertising, social networks, etc. Declan then decided to specialize in digital analytics by joining AT Internet, a leading vendor on the market. After becoming an expert on the Analytics Suite, while managing several large analytics projects internationally and leading teams of consultants, Declan has acquired a complete knowledge of how to answer business needs thanks to data. He permanently upholds a philosophy of sustainability in his counsel, going beyond the pure technical aspects of the job, reaching out further and solving problems on topics such as privacy or company management.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.
Experience Level: Intermediate 


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Optimizing for Event-Based Analytics (and More)
 
Date: Wednesday, September 16, 2020
Time: 1:00 pm EST
View On Demand Webinar 
CWA Professional Development Units: 1 PD
 
Learn how to set-up a best-in-class event-based analytics program and the benefits of doing so. Join Data Engineer and Analytics Expert, Jose Bergiste from Brillio, along with Digital Marketing Leader, Michael Shearer from Claravine, as they walk you through the data architecture, example technologies required, and the various benefits to developing this type of analytics practice in your organization. Leave with a game plan to make it all happen.
 
Upon completion of this program, participants will:
 
1. Have primer on event-based analytics
2. Understand how data layer architecture is key to event-based analytics
3. Have an example tech stack for event-based analytics and optimization
4. Understand how to get started creating or up-leveling event-based analytics
 
About the Speakers:
 
 
Michael Shearer, Head of Digital Marketing at Claravine, and Jose Bergiste, Data Engineer & Analytics Expert at Brillio (formerly Cognetik)
 
Michael Shearer has been fortunate to work in the digital field for more than 20 years – with an expansive career in digital marketing, analytics, operations, and more. He is currently the Head of Digital Marketing at Claravine, helping companies understand the value of quality marketing data management. He has written articles for a number of online publications including MarketingLand, Search Engine Land, Spin Sucks, and Relevance. Michael resides in Colorful Colorado with his wife and 5 children.
 
Jose loves all things analytics, software development, and product management. Jose’s passion is to help organizations realize the full power of data and analytics to develop and maintain products that customers find delightful. His wide range of experience during the last 17 years span from being a graphic designer, web developer, analytics engineer, solutions architect, and most recently Director of Data & Analytics Engineering at Brillio (formerly Cognetik). Prior to joining Cognetik, Jose spent 10 years at the Walt Disney Company in several product and analytics positions with increasing responsibility.
 
Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.
Experience Level: Intermediate
 

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Google Search Console Insights & Third Party Tools: Improving Measurement of Organic Traffic

 
Date: Wednesday, August 19, 2020
Time: 1:00 pm EST / 11:00 am PST
View On Demand Webinar - Members Only
CWA Professional Development Units: 1 PD

Join us for a panel discussion with the recently formed DAA Search SIG. We will be reviewing the introduction and functionality of “Search Console Insights,” an evolution within Google’s popular SEO reporting dashboard. Additionally, panelists will discuss other useful data collection and parsing tools and how they are being leveraged for meaningful, actionable insights in 2020.
 
Upon completion of this program, participants will:

  • Learn ways Search Console Insights has augmented the ability to measure Google Organic Search channel performance, and how it interacts with Google Analytics.
  • Understand how our panel of experienced marketers plan to use this data within future reporting and strategic planning.
  • Understand some of the other tools that our panelists and their teams use in conjunction with Google Search Console to measure SEO performance, and how it integrates with other channels through the purchase funnel.

 
About the Speakers:
 
 
Chris Boggs    Mary Owusu   Corey Morris  Cristie Reed


(Moderator) Chris Boggs - Founder, Web Traffic Advisors, and DAA Search SIG Member
 
Chris has been a digital marketer since 2000, starting in-house in the insurance space and subsequently assuming growing leadership roles across large agencies and SEM firms. Chris has led SEO teams and developed Thought Leadership at two now-Publicis agencies in the 2000’s into early 2010’s. Since founding Web Traffic Advisors in 2014, Chris advises business and agency clients helping to improve performance in SEO, Paid Search, and Paid Social Media. Chris supports organization teams and agencies, but also works with sub-contractors and freelancers to deliver direct campaign execution in paid Media (Search & Social) and SEO. Chris also loves developing and delivering customized team training. Chris has current and recent experience serving major brands on various ecommerce platforms, B2B Software & Industrial, Travel, Retail and other industries. Twitter: @boggles
 
 
(Panelist) Mary Owusu - Assistant Professor of Marketing, Canisus College, and DAA Board Member
 
She began her SEO career when Google was only 4 years old, and in 2018, she was recognized by Adweek as an SEO pioneer. Over the course of her career, Mary took on progressively increasing roles and became SVP of Digital Strategy and Analytics at a respected marketing agency, before she decided to take a professional detour to pursue her passions and spend more time with her young family.
 
She left her corporate job and is now a full-time **educator** both at Canisius College where she is an assistant professor of marketing, as well as through her business (GuruBound.com) where she teaches marketing teams how to develop SEO strategies that leap them to the top of Google, drive in a flood of consistent free traffic, and generate quantifiable revenue.
 
Always looking to influence the world around her, Mary is also involved in two boards--Future In Our Hands USA which funds sustainable projects in Kenya and Zambia, and the Digital Analytics Association where she's on the board's executive team.
 
 
(Panelist) Corey Morris - Chief Strategy Officer for Voltage, and DAA Search SIG Member
 
Corey has spent 15 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. He's the recent recipient of the KCDMA 2019 Marketer of the Year award.
 
In addition to his role at Voltage, he has served on the global board of SEMPO as the VP of Cities and previously led the local SEMPO Cities initiative in Kansas City upon founding the KC Search Marketing Conference. His role in establishing the conference was recognized by being presented the SEMPO Skyscraper Award. He is currently a VIP contributor to Search Engine Journal, a contributor to Forbes and Forbes Communications Council member, speaks locally and throughout North America on SEO and digital marketing topics including at SMX events, and formerly served as co-host of a monthly tech radio show.
 
 
(Panelist) Cristie Reed - Digital Marketing Strategist, Thomson Reuters, and DAA Search Sig Member
 
An online marketing and data junkie at heart, Cristie creates and implements comprehensive search engine optimization strategies that increase the relevance of Web sites and other digital assets to search engines while complementing SEM, SMO and other offline marketing efforts. She has 19+ years of digital experience growing small, medium and enterprise level businesses. Cristie holds a bachelor’s degree from East Carolina University. She is certified as a Google AdWords and Bing Ad Professional.  She’s also committed to the digital ecosystem and helps build the community through organizations like AZIMA, SEMPO and DAA (Digital Analytics Association).

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.
Experience Level: Intermediate

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The Science Behind Data Visualization
Date: Wednesday, August 5, 2020
Time: 1:00 pm EST / 11:00 am PST
View On Demand Webinar - Members Only
CWA Professional Development Units: 1 PD

In the first part of the webinar, Rebeca Pop will discuss the science behind data visualization as it relates to how people see and remember graphs. Afterwards, Rebeca will walk you through examples of how to apply the 3C’s (Clean, Concise, Clear) to transform your graphs and help your audience see and remember. The last 10 minutes will be dedicated to Q&A. You’ll receive a handout prior to the webinar, which will give you the chance to reflect on some of the topics that we will cover. The webinar includes an interactive exercise.
 
Upon completion of this program, participants will:
 
1. Understand the role of psychology in data visualization
2. Enhance your data visualization practices by applying the 3C’s (Clean, Concise, Clear)
3. Show you how to own the data story that you want to tell
  
About the Speaker:
 
 
Rebeca Pop is the founder of Vizlogue, a Data Visualization and Storytelling Lab that offers training and consulting services. Vizlogue's mission is to help companies and organizations communicate more effectively with data.
 
The story behind Vizlogue? Rebeca has spent the last 10 years working in media and digital analytics, and the last 3 years teaching data visualization at the University of Chicago and at DePaul University. Teaching gave Rebeca the opportunity to understand this field at a much deeper level and made her realize that she could use her skills to help others elevate their data visualization and storytelling practices.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.
Experience Level: Intermediate

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Event-based Models for Omni-channel Analytics & Insights
Date: Wednesday, July 22, 2020
Time: 1:00 pm EST / 11:00 am PST
View on demand webinar - Members Only
CWA Professional Development Units: 1 PDU
 
Digital analysts have long envisioned true and real-time omni-channel insights, and now that the technology is ready, it’s time to execute on this transformation. Event-based models provided an answer to the challenge of stitching together information into a single story and profile that leads to immediate and actionable cross-device insights; making users the unit of data measurement, rather than individual sessions and events on a single device. This session will cover event-based model concepts and tools for digital analytics, advantages and limitations of user-centric analytics, and an action plan to start executing your transformation into event-based models.   
 
Upon completion of this program, participants will:
 
1. Learn concepts on event based models
2. Advantages and limitations of event based models
3. Current tools for digital analysts with event-based model
4. Strategies and techniques to adopt event-based models
 
About the Speakers:
 
 
 
Mai Alowaish is a Digital Marketing Consultant and Delivery Team Lead at InfoTrust, specializing in cross-device analytics for websites and mobile applications. With over a decade of experience in digital analytics and eCommerce applications, Mai has implemented a variety of analytics solutions for online retailers, financial institutions, airlines, and more. Mai is an active Member and Mentor with DAA, and the recipient of the 2019 DAA President’s Award.

Ryan is a Senior Analytics Consultant at Blast Analytics & Marketing. With over 10 years of experience in analytics and digital marketing, Ryan offers a high-level of knowledge and guidance to clients across several industries. Ryan enjoys combining strategy and technology to create solutions that meet the complex needs of organizations both large and small.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.
Experience Level: Intermediate

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 
Date: Wednesday, June 24, 2020
Time: 1:00 pm EST / 10:00 am PST
View On Demand webinar - Members Only
CWA Professional Development Units: 1 PDU

 
CRO and UX are probably efforts that already exist in your organization, but are you streamlining these efforts to optimize your organizations understanding of your customer? If not, I’ll teach you the first steps needed to get the optimal use out of your CRO and UX teams.  
 
Upon completion of this program, participants will:
 
1. Challenges organizations may face if not combining CRO and UX
2. Prioritization Strategy – best practices for UX and CRO
3. The advantage to CRO and UX when combined
4. How to get CRO and UX teams collaborating
 
 
About the Speaker:
 
  
 
I’m an experienced UX research and design leader with a successful track record advising organizations on UX design.

I help organizations answer questions about their user interactions and experiences.
I'm known for the work I’ve done with high-performing ecommerce clients and the Ed-Tech space. Alongside this, I have had the opportunity to offer UX workshops locally as well as internationally to share UX best practices with teams looking to jumpstart their UX strategy.

Outside of the office I’m a dedicated yogi, cat mom, and artist.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.
Experience Level: Intermediate
 

_____________________________________________________________________________________________________________


Quantifying the Contribution of Storytelling to the Bottom-Line 

 
Date: Wednesday, June 10, 2020
Time: 1:00 pm EST / 10:00 am PST
View On Demand webinar - Members Only
CWA Professional Development Units: 1 PDU 

 

One of the most frequently-cited problems in the marketing industry is an inability to (1) properly identify, align, measure, and track metrics relevant to a specific company, (2) quantify the value produced by various marketing initiatives, tactics, and channels in a way that resonates with senior leadership, and (3) use the data from (1) and (2) above to identify actionable insights to inform overall marketing spend and guide future marketing efforts. In short: today’s business owners, executives and marketing professionals need a comprehensive framework for measuring and evaluating the efficacy of their efforts.
 
Upon completion of this program, participants will be able to:

  1. Identify the metrics that matter to their organization;
  2. Align those metrics to business outcomes;
  3. Use these “Moneyball” metrics to identify hidden value and optimize existing marketing mixes;
  4. Quantify the value of their efforts relative to the bottom-line outcomes of their company, and they'll actually know how to put that knowledge into action.
  
 
About the Speaker:
 
 
Sam is the VP of Strategy & Analytics at Warschawski, a global boutique digital communications agency. Sam’s unique approach to marketing is rooted in non-traditional background spanning finance, real estate + business, which he uses to help clients uncover hidden opportunities, optimize marketing spends and drive bottom-line profitability + growth. In addition to his work at Warschawski, Sam is an investor in early stage companies, international keynote speaker, published author, and a faculty member at Johns Hopkins Carey School of Business.
 
Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.
Experience Level: Intermediate

_____________________________________________________________________________________________________________
 
Privacy & Data: The Strategy to Get it Right and Survive 

Date: Wednesday, May 27, 2020
Time: 11:30 am EST / 8:30 am PST
View On Demand Webinar Members and Non-Members
CWA Professional Development Units: 1 PDU  



With the ever-increasing infringements on our online data privacy in recent years, governments have had to move rapidly to safeguard users and prevent all-out ‘1984’ surveillance capitalism. However, as new regulations spread across the globe, companies are finding it increasingly challenging to take advantage of privacy-compliant data and maximize its full value. In this webinar, with international-renowned privacy expert Aurélie Pols and Declan Owens from AT Internet, we will explain what lies ahead and the strategies you need to adopt to sustain an efficient use of your analytics data – including valuable operational insights and a clear understanding of how AT Internet’s Analytics Suite provides the framework and tools you need to realign your business strategy.
 
Upon Completion of this webinar you will:

  1. Understand the details of the upcoming global Privacy revolution and what that means for businesses.

  2. Measure the impact of neglecting this topic – for your analytics and most of all, your bottom linen.

  3. Acquire the optimum strategy to enable your business to survive and thrive.

  4. Learn how AT Internet and the tools it offers are a real alternative to help you get ahead in the future trust economy.

 

About the Speaker:
 

Experienced in digital project management and solutions, Declan Owens has been working in Digital Analytics for several years now and gained enough knowledge to be recognized as an expert by his peers.

Declan first started in traffic management in a digital communication agency mostly working on strategies for digital platforms to acquire quality traffic via SEO, online advertising, social networks, etc. Declan then decided to specialize in digital analytics by joining AT Internet, a leading vendor on the market. After becoming an expert on the Analytics Suite, while managing several large analytics projects internationally and leading teams of consultants, Declan has acquired a complete knowledge of how to answer business needs thanks to data. He permanently upholds a philosophy of sustainability in his counsel, going beyond the pure technical aspects of the job, reaching out further and solving problems on topics such as privacy or company management.

Aurélie Pols designs data privacy best practices: documenting data flows, minimizing risk related to data uses, solving for data quality. She spent 19 years optimizing digital data-based decision-making processes. She co-founded and sold her start-up to Digitas LBi (Publicis). Used to following the money to optimize data trails, she follows data to minimize risks, touching upon security practices and ethical data uses.

She leads her own consultancy, Aurélie Pols and Associates, serves as DPO for NY based CDP mParticle and was part of the EDPS’ EAG. She teaches Privacy & Ethics at IE Business School in Madrid, supports DPO training courses for Maastricht University, is part of their ECPC board, supported IEEE’s P7002 and serves as Ethics advisor for H2020 projects.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.
Experience Level: Intermediate


 
Scaling Customer Intelligence with Adobe Audience Analytics
 
Date: Wednesday, April 22, 2020
Time: 1:00 pm EST
View the On Demand Webiar Members and Non-Members
CWA Professional Development Units: 1 PDU  
 
 
Having trouble connecting your data to your audiences to personalize and activate against? Understand the person behind the device and learn how to leverage the Adobe Analytics and Audience Manager bi-directional integration to build out better segments, strengthen your customer intelligence with behavioral & demographic data, and leverage this data to improve your targeting activities to reach the right audience at the right time.
 
Upon Completion of this webinar you will:
  1. Learn best practices and use cases in combining digital analytics and Adobe Audience Manager data in Analysis Workspace.

  2. Utilize Adobe Analytics and Adobe Audience Manager bi-directional integration for faster audience segmentation.

  3. Incorporating audience analytics with virtual analyst machine learning capabilities to evaluate data pre and post activation.

 

 

Danielle Doolin has spent her career working in digital advertising and analytics, operations, product management and marketing roles. She is currently a Senior Product Marketing Manager for Adobe Analytics for Video. Prior to joining Adobe, she was a Product Manager for Validated Campaign Essentials at comScore for audience advertising measurement. She holds a Bachelor of Science degree in Marketing from the School of Management at George Mason University. When Danielle isn’t working, she enjoys decorating, reading, cooking, playing the piano and traveling.


Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.
Experience Level: Intermediate



Recent Changes in the Browser Landscape
 
Date: Wednesday, March 25, 2020
Time: 1:00 pm EST / 11:00 am PST
View the On Demand Webiar Members Only
CWA Professional Development Units: 1 PDU  
 
 
Browses are changing, and if you are not keeping on top of it - it likely is already impacting your analysis. Learn what you should be watching out for, and why your reporting may be misleading. This session will recap 2019, and then explain the recent changes that occurred between DAA One Conference and the time of the session. Join me in learning the latest on Edge, Chrome, and all the rest in this informative session.
 
Upon completion of this program, participants will:

  1. Learn the major changes various browsers have rolled out in the October - February timeframe.

  2. Learn the possible impacts of these changes may have on their websites.

  3. Get links to various resources to stay up to date on the changes.

 

About the Speaker:
 

An experienced professional with 8 years in the Analytics, Personalization, and A/B Testing space - Cory seeks to help non-technical people have better interaction with their development staff and alert marketers and analysts to pending external changes which can impact their work. In this spare time Cory enjoys spending time with his girlfriend, her kids, and practicing archery.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.
Experience Level: Intermediate


Data Analytics for Successful Marketing Automation
 
Date: Wednesday, March 18, 2020
Time: 1:00 pm EST
View the On Demand Webiar Members and Non-Members
CWA Professional Development Units: 1 PDU  
 
Marketing automation has become an integral part of a holistic cross-channel strategy. Nevertheless, many marketers still make decisions based on their gut feel when it comes to managing their customer journey and to avoid churn. As a result, a lot of marketing potential is not activated. Successful touchpoints and contact scenarios are based on reliable and actionable insights. Data analytics alone is not sufficient for this. Rather, it is about implementing an insight-led marketing strategy for successful cross-channel activities. With the right strategy and technology in place, markets can gain valuable, easy to use insights in real time to fuel their marketing automation in a highly personalized manner and optimize their activities on a regular basis.
 
​ Upon Completion of this webinar you will:

  1. How to quantify the value of analytics

  2. Optimize what will make the most impact

  3. Apply insights to actions

 

About the Speaker:
 

Steven is a solution consultant for Mapp who has been working in the digital marketing and analytics space for over 10 years. With a background in technical sales and client success, he was worked with numerous clients to maximize their use of marketing technology. His focus is to ensure that customers understand and receive the full value of Mapp Cloud’s full suite of features and functionality. As a member of Mapp’s Product Excellence Team, Steven speaks publicly in webinars and events to promote how data analytics can alleviate common challenges for today’s B2C marketer.
 

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.
Experience Level: Intermediate


Compelling Experiences Require Personalization with Precision
 
Date: Wednesday, March 11, 2020
Time: 1:00 pm EST
View the On Demand Webinar Members and Non-Members
CWA Professional Development Units: 1 PDU  



Deriving detailed customer intelligence enables brands to prioritize the marketing efforts that lead to the best results by aligning touchpoints, content and offers to customer journeys. When you combine Adobe Analytics with Adobe Target you are able to have a single source of customer intelligence data, eliminating the variance that typically occurs when combining analytics and personalization.
 
Upon Completion of this webinar you will:

  1. Learn how to use integrated ML/AI capabilities to discover differences between visitors who were exposed to control experiences vs. another experience in a matter of minutes instead of hours or days.

  2. Learn how to segment analysis on your test results – for example, how to apply a test experience segment to a Flow visualization to examine whether your activity treatments fundamentally change how users navigate the site or mobile app.

  3. Learn the process to get started with A4T, key capabilities of the integration, and common missteps to avoid when implementing.

 

About the Speaker:
 

Jordan has over a decade of experience in digital analytics, business intelligence, and data management. He also has an M.S. in Information Systems. As an Analytics Expert at Adobe, Jordan’s primary focus is analytics practice and value realization within Adobe Analytics, for prospective and existing Adobe customers. In his spare time, he lifts heavy things, practices yoga, and totes around old film cameras.
 

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.
Experience Level: Intermediate


Analysis Workspace: Tips & Tricks for Efficient Analysis and Insight Sharing
 
Date: Wednesday, February 26, 2020
Time: 1:00 pm EST
Members and Non-Members
View the On Demand Webinar Members and Non-Members
CWA Professional Development Units: 1 PDU

 

 

It’s easy to start making charts and tables in Analysis Workspace, but with all that is possible in workspace, a new user may miss some gems that can really level-up their analysis. Being able to bring data points together quickly, extract insights, and empower others to make decisions founded in data, in an ongoing & o0n-demand basis is what this session is all about. Analysis Workspace was built to enable analysts to keep up with these demands more easily, by allowing you to do more with your data in one place within Adobe Analytics.
 

After this webinar, you will walk away with:

  • Proven best practices for attribution, customer journey analysis, and more 

  • Powerful combinations of tools in Analysis Workspace to answer unique and challenging questions about your customers 

  • Tips for more efficiently building, managing, and analyzing data tables

  • How to take visualizations further in standard analysis

 

About the Speaker:
 

Jen Lasser is a Senior Product Manager for Adobe Analytics. In this role, she meets with customers to understand their business needs, and uses these interactions to inform the analytics product roadmap & prioritize new features. Previously she was a Principal Consultant within the Adobe Consulting team, functioning as the subject matter expert of Data Visualization, Analysis Workspace, and Report Builder. Prior to joining Adobe, Jen worked both client and agency side in marketing analytics. Originally from Chicago, she now lives in New Jersey with her husband & rambunctious puppy.
 

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.
Experience Level: Intermediate


Innovation in Digital Analytics - Frameworks and Inspiring Examples to Invigorate Your Digital Analytics Practice

Date: Tuesday, December 3, 2019
Time: 1:00 pm EST / 11:00 am PST
View the On Demand Webinar Members and Non-Members
CWA Professional Development Units: 1 PDU





Digital analytics is an innovation-rich environment, but deciding whether to innovate in terms of people, processes, or technology can be overwhelming. The only way to create an environment where innovation thrives is by creating a culture where everybody in the organization is encouraged to innovate, and companies are able to mobilize the creative power of the entire organization.

In this webinar we will show how Amazon, Apple, and other admired companies have created a culture of innovation, and the five principles shared by the most innovative companies in the world. This webinar also shows you how you can create breakthroughs using the innovation principles that have driven some of the greatest inventions in our generation. We will show how you can apply these innovation principles to your analytics practice with a rapid frequency, also optimizing outcomes like revenue growth, margin enhancement, and customer experience improvement.

Upon completion of this program, participants will be able to:

  1. Identify the five principles shared by the world’s most innovative companies.

  2. Apply innovation frameworks to their analytics practice to get the most out of their analytics teams, processes, and technology.

  3. Prioritize time and financial resources in a way that will deliver competitive advantage.

  4. Apply the lessons of innovation to their own career paths.

About the Speakers:

Dr. Kumar Mehta is an expert in innovation science and the bestselling author of The Innovation Biome. Kumar is the founder of Bridges Insight, a think tank focused on innovation. Kumar worked at Microsoft for fourteen years and was the CEO of Course 5 Intelligence, a large global data analytics company, for a decade. He is now focused educating organizations around the world on building an environment where innovation thrives. Kumar also serves as a Senior Research Fellow at the Center for the Digital Future at the University of Southern California and is active as a board member for the Committee for Children, a global nonprofit dedicated to fostering the safety and well-being of children. He holds a PhD in pharmaceutical socioeconomics from The University of Iowa and lives in Seattle.

David McBride is a 13-year veteran of the analytics industry, having held leadership roles in media, retail, and technology. David is passionate about helping companies achieve growth through data-informed customer relationships. He has led analytics teams at Comcast and American Eagle Outfitters and has created customer analytics products at IBM and Intel. David is a frequent speaker and event organizer and is a board member of the Digital Analytics Association (DAA). He holds an MBA from The Anderson School at UCLA.

 

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.
Experience Level: Entry, Intermediate


How To Tell A Compelling Data Story

Date: Wednesday, November 20, 2019
Time: 1:00 pm EST / 11:00 am PST
View the On Demand Webinar Members Only
CWA Professional Development Units: 1 PDU




You use data in your job. Do you understand what data your leadership cares about? Do you know how to communicate clearly with visualizations? You are probably asked to present the insights in your data. Knowing how to tell a data story is critical to ensure people will take action on your findings. In this session you will learn frameworks and principles allowing you to find, design and present the most important stories in your data and ensure that data stories you are telling are what your audience wants to hear.

About the Speaker:


Zack Mazzoncini is the Founder of Data Story Academy™ and a Co-Founder of Seattle-based data and analytics firm Decisive Data. Over the years Zack has helped hundreds of organizations and individuals develop data-driven cultures centered around data storytelling. Zack graduated from the University of Washington with a degree in communications, rhetoric, and public speaking. He is considered one of the most entertaining and informative speakers in the analytics industry. His audiences are inspired to find the most important stories in their data and lean into their creativity.
 

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.
Experience Level: Intermediate


Customer Journey Analytics: Why Interactivity Is the Difference Between Success and Failure in an Analytics Solution

Date: Wednesday, November 6, 2019
Time: 1:00 pm EST
View the On Demand Webinar Members and Non-Members
CWA Professional Development Units: 1 PDU  




Does your organization understand the omnichannel journeys its customers are taking with the brand? Are you able to deliver critical insights that improve the customer experience in the moments that matter? Delivering seamless and personalized experiences across the customer journey has the potential not only to increase customer satisfaction by upwards of 20%, but also lift revenue by up to 15% while lowering the costs by as much as 20%.

In this webinar, Nate Smith, Group Product Marketing Manager for Adobe Analytics, shows that the real challenge to creating compelling customer experiences isn’t collecting more data. It’s a lack of timely insight available to decision makers and systems of action. Interactive interrogation of the data, not just visualization, enables you to explore and internalize the customer journey in real-time, so opportunities aren’t lost in long reporting queues.

In this webinar, you’ll learn how to:

  • Derive actionable insights from a combination of offline and online engagement data in a matter of minutes, instead of hours, days, or even weeks.

  • Eliminate manual or repetitive workloads and tasks through data standardization and curated line-of-business analytics environments.

  • Reduce the countless hours spent in data translation through automated data preparation and democratized data access.

About the Speaker:


Nate Smith is the Group Product Marketing Manager for Adobe Analytics. In his role, Nate oversees strategic marketing for Adobe Analytics and ensures the success of ongoing product releases. He has been involved in digital marketing for 15 years and holds a BS in Information Systems and an MBA from Brigham Young University.

Experience Level: Intermediate



CX Analytics – How to Move from "What" to "Why"

Date: Wednesday, October 30, 2019
Time: 1:00 pm EST
View the On Demand Webinar Members and Non-Members
CWA Professional Development Units: 1 PDU




Join us as Steven Perry, Founder and President of Pereion Solutions, and Adrienne Hartman, a passionate marketing technologist with over 20 years' experience growing and building teams to achieve business results, share how DAA registrants can learn how to apply advanced CX analytics, such as Acoustic Experience Analytics (AKA Tealeaf), to move beyond traditional web analytics, gaining deeper insights and better understanding the needs of customers across all digital journeys. By implementing CX analytics, businesses can answer and understand how and why customer behave and achieve actionable insights that can used to improve customer experiences, reduce struggle, maximize digital business performance and increase ROI.

Upon completion of this program, participants will understand:

  1. How to move beyond traditional web analytics to understand why and how users interact with digital properties rather than the properties themselves

  2. Realize the rich customer data and insights that CX analytics can uncover

  3. How to apply CX analytics and leverage specific use cases, using Acoustic Experience Analytics, to help improve digital intelligence and create actionable insights

  4. Recognize the business value of CX analytics, like Acoustic Experience Analytics, through the customer's eyes

About the Speakers

 

Steven Perry is the President and Founder of Pereion Solutions which specializes in CX analytics and offers solutions and consulting services that help digital businesses optimize and deliver exceptional customer experiences by applying advanced customer analytics. Prior to Pereion Solutions, Steve spent 25 years at IBM in a variety of sales and marketing positions.


 

 

Adrienne Hartman is a passionate marketing technologist with over 20 years' experience growing and building teams to achieve business results. As Director of Ecommerce & Campaign Sales at J. J. Keller & Associates, she leads the team responsible for digital marketing, ecommerce platform, creative, content, UX, support and direct sales.


 

Experience Level: Intermediate

Use Your Data to Become More Customer-Centric

Date: Wednesday, September 25, 2019
Time: 12:00 pm EST / 9:00 AM PST
View the On Demand Webinar (Members and Non-Members)
CWA Professional Development Units: 1 PDU




While many of the world’s largest brands are reaping the rewards of digitally transforming their businesses, they’ve no doubt had to deal with organizational challenges. In this webinar, learn how three pillars — data, KPIs, and organization — can empower your organization to make better, more customer-centric decisions.

We'll share learnings from Adobe's data transformation to help your organization become more customer-centric. 


About the Speakers

 

Aini Sun, Senior Analyst at Adobe
Aini Sun, Senior Digital Analyst at Adobe, specializes in digital transformation and is a subject matter expert in organizational practices.


 

Nathalie Tadena, Associate Digital Strategist at Adobe
Nathalie Tadena, Associate Digital Strategist at Adobe, advises customers across industries on building experience-driven businesses.



Experience Level: Advanced

Essentials Series Online – Applying Digital Analytics – Preview Webinar

Date: Wednesday, September 04, 2019
Time: 1:00 pm ET / 10:00 am PT
View the On Demand Webinar (Members and Non-Members)
CWA Professional Development Units: 0.5 PDU




DAA is excited to announce the launch of the second course in the newly revised, completely online Essentials Series. This is an interactive, discussion-based, education program, and is only offered once a year.
In this webinar, Anil Batra, Co-Founder of Optizent, will discuss what the Applying Digital Analytics course will consist of. The LIVE, online class will occur twice a week for approximately 1 hour, with Anil Batra conducting an online class, thus allowing students access to a SME for Q & A and/or class discussion. You will learn key competencies, knowledge, and skills in the areas of: data capture and measurement, reporting and forecasting, analytical business culture, site optimization and marketing campaigns.
This course picks up where Fundamentals in Digital Analytics left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid.

Here’s what you’ll learn:

  • Assess the Digital Analytics maturity of their organization

  • Distribute and communicate Web analytics data to create a data driven culture

  • Improve campaign performance and profitability – Display, Email, SEM, and Social media

  • Incrementally fine tune the website to create better customer experience and performance

  • Conduct A/B testing

Experience Level: Entry

DAA Cookbook Webinar: Analytics Tag Audit and Governance Best Practices

Featuring: Jayashree Jaimadhu, Web Analytics Consultant, Nabler Web Solutions and Lovely Singh, Web Analytics Consultant, Nabler Web Solutions
View the On Demand Webinar (Members Only)
CWA Professional Development Units: 0.5 PDU



Jayashree Jaimadhu and Lovely Singh present a 30 minute webinar on following best practices to implement tags on your website and ensure the data collection using Adobe Analytics/Google Analytics.

After this presentation, you will know:

  1. Improved accuracy in clickstream data collection

  2. Increased confidence in data

  3. Standardized tagging structure

  4. Reduction in time spent on quality checks and re-tagging

Experience Level: Intermediate


DAA Cookbook Webinar: Session Replay Analytics Integration

Featuring: Adam Greco, Senior Partner, Analytics Demystified
View the On Demand Webinar (Members Only)
CWA Professional Development Units: 0.5 PDU

Digital analytics tools like Adobe and Google Analytics can do amazing things. Session Replay tools allow you to "watch" people using your website and provide different types of data. While both are great, the combination of the two creates some real synergistic effects. In this session we will explore the use cases and step-by-step instructions for this type of integration.

After this presentation, you will know:

  1. What are digital analytics tools good at

  2. What are session replay tools good at

  3. How does the integration of digital analytics and session reply tools increase analysis opportunities

Experience Level: Entry, Intermediate, Analytics Consumer

How to Survive the Coming Data Privacy Tsunami

Featuring: Kristina Podnar, Digital Policy Innovator
View the On Demand Webinar (Members Only)
CWA Professional Development Units: 1.0 PDU

Kristina discusses how, just as we have gotten used to the idea that the EU’s General Data Protection Regulation (GDPR) is a fact of life and have made modifications in our data collection procedures, the Brazil General Data Protection Law (LGDP), the California Consumer Privacy Act (CCPA), and waves of proposed new data privacy laws are swirling in the calm forewarning of a privacy tsunami heading our way. In the middle of such deep acronym swirls, it could be easy to be overwhelmed. However, all the privacy regulations share a number of commonalities and by learning how to address these now, you will be on high ground as the waves begin to pound.

After attending this webinar you will:

  1. Understand how to create a program around data privacy regulations, rather than individually respond to one-of laws or regulations

  2. Describe the 8 key data management practices required in each organization in order to address existing and upcoming data privacy regulations

  3. Share the types of questions that should be asked in the organization in order to drive smart digital data practices with data privacy regulations in mind

  4. Recognize what – as an individual – I can do in my organization to support sound data privacy practices

Kristina Podnar is a digital policy innovator. For over two decades, she has worked with some of the most high-profile companies in the world and has helped them see policies as opportunities to free the organization from uncertainty, risk, and internal confusion. Kristina has a BA in international studies and an MBA in international business from the Dominican University of California and is certified as both a Change Management Practitioner (APMG International) and a Project Management Professional (Project Management Institute). Her book, The Power of Digital Policy is now available on Amazon and through other booksellers.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

Stop Fixing Your Media Analytics: How to Align Facebook Ads & Google Campaign Manager with Your Digital Analytics Platform

Featuring: Anne Saylor, Senior Client Strategist at Claravine
View the On Demand Webinar (Members & Non-Members)
CWA Professional Development Units: 1.0 PDU

Many companies do not execute detailed tracking for their social media and display campaigns due to the amount of effort it takes to individually tag each ad. They may use a generic tag or rely on referring URLs only to identify social traffic. This makes it hard to tie post-click web behavior to specific creatives, ads, and campaigns, which in turn makes it difficult to perform detailed analysis on which campaigns are truly succeeding or failing.

In this webinar, Anne Saylor shares the steps media analytics teams can take to drastically reduce time spent tracking media campaigns through automated data governance. Specifically, Anne addresses how to pull data from Facebook Ads Manager and Google Marketing Platform, automatically append data to URLs, as well as send detailed campaign data from Facebook, Google, and other platforms to classifications within Adobe Analytics, or custom data import fields within Google Analytics.

After attending this webinar you will:

  1. Common roadblocks to effective social media and display analytics

  2. Steps to automate data governance for these channels

  3. How these steps should translate to richer analytics and improved productivity

Anne Saylor is an experienced digital analytics architect who has implemented Adobe Analytics and Google Analytics for clients across many verticals. Anne has held positions in hands-on execution of paid media campaigns, analytics reporting, technical analytics, and consulting. Prior to her role as a Senior Client Strategist at Claravine, Anne was an analytics consultant for an agency and an analytics architect at Hilton Worldwide, where she was responsible for installing data governance best practices across a global organization.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

Essentials Series Online – Fundamentals of Digital Analytics – Launch

Featuring: Anil Batra, Digital Marketing and Analytics Professional
View the On Demand Webinar (Members & Non-Members)
CWA Professional Development Units: 0.5 PDU

DAA is excited to announce the launch of the newly revised, completely online Essentials Series. This is an interactive, discussion-based, education program.

In this webinar, Anil Batra, Co-Founder of Optizent, will discuss what the Fundamentals of Digital Analytics course will consist of. The LIVE, online class will occur twice a week for approximately 1 hour, with Anil Batra conducting an online class, thus allowing students access to a SME for Q & A and/or class discussion. You will learn key competencies, knowledge, and skills in the areas of: data capture and measurement, reporting and forecasting, analytical business culture, site optimization and marketing campaigns.

Whether you are new to web analytics, new to web management, or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics.

In the Fundamentals of Digital Analytics you will learn about:

  • Web metrics terminology and technology

  • The most critical web metrics

  • Key Performance Indicators

  • How to derive business value from web analytics

  • The skills you need (or need to look for in others) to build a web analytics powerhouse

  • A process for creating a web analytics culture and making it stick in your organization

  • How to gain executive buy-in

  • Insight into optimizing your business with web analytics

Anil Batra is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet.

He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle. Anil has taught and trained several Marketing and Analytics folks in his past nine years of teaching at UBC, University of Washington, and Bellevue College, and speaking engagements at various conferences, as well as his blog.

He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau, and Social Media courses. Anil has served on the Board of the Digital Analytics Association and was instrumental in bringing the first Digital Analytics Symposium to Seattle. Anil is the co-founder of Optizent, a Digital Marketing and Analytics consulting company.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

Standardizing Your Analytics Implementation to Support Multi-Brand Businesses

Featuring: Meredith Walter, Digital Marketing, Stanley Black and Decker
View the On Demand Webinar (Members & Non-Members)
CWA Professional Development Units: 0.5 PDU

Juggling multiple websites and struggling to remember where each one stands on the analytics ladder? In this webinar, Meredith discusses how to drive efficiencies, balance priorities, and drive results for organizations that have to balance multiple sites or domains. Leave with an understanding of how to normalize implementations across sites, establish configurations and identify opportunities for improvement.

After attending this webinar you will:

  1. Audit your current analytics implementation with an overarching view of where each site stands

  2. Document standardizations so they can easily apply to existing or new sites

  3. Maintain your configuration for data quality and governance

Meredith Walter is responsible for web analytics across multiple brands at Stanley Black & Decker. In this capacity, she is responsible for designing and executing strategies spanning channels as well as serving as an internal evangelist for data analytics.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

How Solid Is Your Foundation? A Webinar on Data Layer Structure

Featuring: Wayne Wyatt, Partner at Traho
View the On Demand Webinar (Members Only)
CWA Professional Development Units: 1.0 PDU

Your data layer should serve as the foundation of your implementation and analysis program. Inaccurate data collection can cause misleading reporting and incorrect decision making. With a solid foundation, you can make sound data-informed decisions and get the most lift from your conversion rate optimization program. In this webinar, we will discover why we need a data layer, how to implement one, why standardization is important, and learn advanced techniques you can deploy in your organization to ensure accurate and complete data collection.

After attending this webinar you will:

  1. Understand what a data layer is, and why is it so important to have.

  2. Ensure their data layer is accurate and analytics are properly being collected.

  3. Understand why standardization matters in data layers and data collection.

  4. Learn about advanced techniques to control data going into your data layer.

Wayne has been professionally involved with digital media since 1998. Wayne is a proponent of tag management systems and data layers. He has worked on over 500 Adobe Analytics implementations, dozens of Adobe Target implementations, and has lead analytics and optimization programs at multiple corporations. Wayne is currently a Partner at Traho, a digital analytics consulting and conversion rate optimization firm, where he specializes in data strategy and implementation.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

Mobile App Analytics: Tips and Best Practices

Featuring: Mai Alowaish, Anatytics Consultant for Blast Analytics & Marketing
View the On Demand Webinar (Members Only)
CWA Professional Development Units: 1.0 PDU

In this webinar, Mai Alowaish shows how analytics data within your mobile app goes beyond just downloads and screen views. Visitors usage habits change by device, so it's important to see how your customers use your app, and not assume that your web marketing and optimization strategies automatically apply for your app.

Mobile app analytics has quickly become just as important as web analytics with app downloads reaching over 100 billion, and by 2020 app stores and in-app advertising revenues are forecasted to reach nearly $189 billion dollars.

This session will provide a high-level overview of app analytics, tools, and platforms, and will focus on formulating the analytics strategy for mobile apps, as well as provide resources for additional learning.

Upon completion of this webinar, you will be able to:

  1. Formulate an App Analytics strategy to understand the customer journey across platforms.

  2. Explore Tools and Platforms for mobile app tagging and analytics.

  3. Test & Troubleshoot app analytics implementations.

  4. Utilize additional Tips and best practices in App Implementations.

Mai Alowaish is an Analytics Consultant at Blast Analytics & Marketing, specializing in implementing complex analytics configurations for websites and mobile apps. Mai has over a decade of experience in working with Digital Analytics and eCommerce applications, and has done several cross device analytics implementations for international retailers and service companies such as Hertz, VF Corporation, and Weight Watchers. She holds a Master’s Degree from Northwestern University in Information Systems with an emphasis on Internet and Database Systems.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

Building a Bridge from Analytics to Data Science webinar

Featuring: Jim Sterne, President, Producer Marketing Analytics Summit and Director Emeritus Digital Analytics Association and Ian Thomas, Chief Data Officer, Publicis Spine
View the On Demand Webinar (Members and Non-Members)
CWA Professional Development Units: 1.0 PDU

This DAA sponsored webinar will give an introduction to DAA’s Building a Bridge from Analytics to Data Science short course, launching on Thursday, March 28th.

This webinar will be specifically aimed at existing Digital Analysts. Understanding that you may not want to become a Data Scientist, but that you will need to work with (or even manage) Data Scientists, and need to have a firm understanding of how the roles are differentiated.

We understand that wanting to grow your Data Science skills means many things to many people – better stats knowledge, programmatic data manipulation (data wrangling), modeling etc. This DAA webinar, will give brief insight that will be further expanded in the short course, helping you to understand how Data Science differs from Analytics.

In the Building a Bridge from Analytics to Data Science webinar you will get an introduction to:

  • What Data Science is/Definition of Data Science

  • How Data Science is different from Analytics

  • How to get started with Data Science

Jim Sterne has been in data processing since 1979, an online marketing consultant since 1993, and an online marketing analytics consultant since 2000. Sterne focuses on proving the value of digital communication as a medium for creating and strengthening customer relationships. He is the founding president of the Digital Analytics Association and producer of the eMetrics Summits. Sterne was named one of the 50 most influential people in digital marketing by the United Kingdom’s premier interactive marketing magazine and one of the top 25 Hot Speakers by the National Speakers Association, to which he credits his degree in Shakespeare. He has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford; and sat on a plane to Las Vegas grading the CRM strategy plans of a Nigerian mobile phone company for a course he taught in Singapore produced by a training company in Shanghai. Sterne is the author of 15 books on online marketing and analytics including his latest, "Artificial Intelligence for Marketing: Practical Applications" (Wiley, August, 2017).

Ian Thomas has been involved in data analytics and digital marketing for almost twenty years. In 2000 he co-founded WebAbacus, one of the UK’s first web analytics firms, working with major brands and media agencies to define the online ad campaign and web behavior measurement space, and delivering some of the industry’s first ever cross-channel campaign analysis and attribution projects.

In 2006 Ian joined Microsoft in Seattle to deliver web analytics tools for the Microsoft Advertising business. During the next five years, he built a data platform to understand and predict ad monetization across Microsoft’s major online properties, including Bing, MSN, Outlook.com and Xbox Live, as well as third-party content partner sites. Ian delivered a string of innovations that helped senior leadership within the company boil down the complexities of online advertising and make impactful decisions on how to run the business.

Since 2012, Ian has held a leadership role in Microsoft’s Customer Data & Analytics group, running a multidisciplinary team that is responsible for delivering multichannel digital marketing and CRM campaigns for the Xbox, Windows, Bing and Surface brands, targeted from a customer database with over 2B profiles with hundreds of attributes. His team is pioneering the use of Machine Learning & AI to deliver significantly improved campaign ROI through predictive segment generation and model-driven campaign analysis.

Ian is an accomplished public speaker and writer and is on the board of the Digital Analytics Association. He maintains a blog about marketing analytics and AI at liesdamnedlies.com and has also published articles with the Journal of Applied Marketing Analytics. You can follow him on Twitter at @ian_thomas.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

Keys to a Best-in-Class Adobe Analytics Classification Process

Featuring: Anne Saylor, Senior Client Strategist, Claravine
View the On Demand Webinar (Members and Non-Members)
CWA Professional Development Units: 1.0 PDU

In this webinar, Anne Saylor will show attendees how leading companies create structure and process to support clean and complete Adobe Analytics classification data. More than just a technical effort, this involves a great communication strategy among teams, a structured rollout, and a long-term view of maintenance efforts. Come away with actions you can take at your own company to improve the accuracy and timeliness of your classification data.

Upon completion of this program, participants will be able to:

  1. how leading brands design and implement consistent classifications in Adobe

  2. the steps to ensure alignment and conformity across teams and channels

  3. how to translate richer classification data into improved decision-making and marketing ROI

Anne Saylor is a Senior Client Strategist at Claravine, and an experienced digital analytics architect who has implemented Adobe Analytics and Google Analytics for clients across many verticals. Anne has held positions in hands-on execution of paid media campaigns, analytics reporting, technical analytics, and consulting. Prior to her role as a Senior Client Strategist at Claravine, Anne was an analytics consultant for an agency and an analytics architect at Hilton Worldwide, where she was responsible for installing data governance best practices across a global organization.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

The Conscious Critique: 6 Simple Steps to Giving Powerful Constructive Feedback

Featuring: Lea Pica, Seasoned Digital Analytics Practitioner, Social Media Marketer and Blogger
View the On Demand Webinar (Members Only)
CWA Professional Development Units: 0.5 PDU

Lea Pica presents, The Conscious Critique: 6 Simple Steps to Giving Powerful Constructive Feedback. Giving and receiving feedback is integral to our roles as analysts and marketers, and yet, HOW we deliver that feedback can make or break communication, especially during live presentations. Your well-intentioned input can quickly degrade into destructive criticism without you even realizing it.

Often, the rapport that’s built outside of the conference room can dramatically happen inside of the conference room on presentation day due to hidden cognitive biases. And with sites like WTFViz creating a public lynch mob mentality, kind and productive communication is needed more than ever in our corporate environments.

Upon completion of this program, participants will be able to:

Using Lea's "Conscious Critique" method based in Non-Violent Communication, you’ll become a mindful member of your organization and the global data community.

  1. How to understand the biggest pitfalls of so-called “constructive” criticism.

  2. The most important thing you can do to keep the peace when you’re asked for input.

  3. To prevent hidden psychological principles and cognitive biases from working against you.

  4. To leverage a simple 6-step method for delivering feedback that makes them WANT to use it.

Lea Pica teaches data storytelling to thousands of digital analysts and marketers, hosts the popular Present Beyond Measure® Show Podcast, and blogs at LeaPica.com. She is the creator of the PICA Protocol™, a practical prescription for delivering data stories that inform decisions, spark ideas, inspire action, and make YOU indispensable.

Lea is a seasoned digital analytics practitioner, social media marketer, and blogger with over 13 years of experience building search and analytics practices for companies like Scholastic, Victoria's Secret, and Prudential.

She has headlined conferences such as Digital Summit, Microsoft OneAnalyst, Digital Analytics Hub, SearchLove, ConversionXL Live, Domopalooza, Web Analytics Wednesday, and eMetrics.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Entry

DAA Cookbook Webinar: From Volume to Value, the Ecommerce Metrics that Matter

Featuring: Casey Carey, Head of Product Marketing of Marketo, Adobe
View the On Demand Webinar (Free for Members Only!)
CWA Professional Development Units: 0.5 PDU

Moving beyond basic volume metrics (visitors, orders, and revenue) is a critical step in ensuring long-term profitability and growth of the business. Effectively implementing value-based metrics enables the business to strategically align all the businesses’ core functions, drive more impactful optimization initiatives, provide deeper insight to the opportunities and drivers of the business.

Upon watching this recording, you will be able to:

  1. Calculate product net sales and contribution margin

  2. Estimate customer life-time value

  3. And implement a value-based segmentation using customer lifecycle cohorts

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

DAA Webinar | GA + CRM + GTM = Deep Insights --> No Developer Required

Featuring: Anil Batra, Digital Marketing and Analytics Professional
View the On Demand Webinar (Members Only)
CWA Professional Development Units: 0.5 PDU

Upon completion of this program, participants will be able to:

  1. Learn how to integrate CRM data with Google Analytics using Google Tag Manager

  2. Learn how to drive insights based on the CRM data

  3. Learn how to create Adwords retargeting based on CRM data

Anil Batra is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle. Anil has taught and trainedseveral Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington, and Bellevue College, and has had speaking engagements at various conferences, as well as his blog.He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau, and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums. Anil is the co-founder of Optizent, a Digital Marketing and Analytics consulting company.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Entry

Google Analytics Intelligence: Turn Simple Questions into Powerful Answers


Featuring: Neha Bansal, Product Manager for Google Analytics
View the On Demand Webinar (Free to Members & Nonmembers)
CWA Professional Development Units: 0.5 PDU

Today there’s very little technology at Google that isn’t using Artificial Intelligence and Machine Learning. AI is reinventing existing Google products, from Maps to YouTube, and it’s powering new experiences. Google Analytics is no different.

Analytics Intelligence, a set of features in Google Analytics, uses machine learning to help you better understand and act on your Analytics data. Intelligence can help you get insights at your fingertips, surface new opportunities through automated insights, show spikes or drops in metrics like revenue or session duration, and alert you on data that may need further investigation.

Join us for a webinar led by Neha Bansal, Product Manager for Google Analytics, to learn more about Intelligence and how you can get started with it today. Neha will cover how Analytics Intelligence:

  • Surfaces quick answers from your data using natural language

  • Use the power of machine learning to ask 'Why' questions that enable data diagnosis

  • Provides automated insights, including anomaly detection, using the power of AI

If you haven't already, please let us know what you thought about the presentation and complete this short survey here. We appreciate your feedback!

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

If You're Not Doing Segmentation, You’re Not Doing Digital Analytics


Featuring: Gary Angel, CEO and Founder of Digital Mortar
View the On Demand Webinar (Free to Members & Nonmembers)
CWA Professional Development Units: 1.0 PDU

Segmentation is a foundational technique in all direct response marketing, but it’s so much more than that in digital. Segmentation is the foundation of almost every significant digital analytics activity – from reporting and success measurement, to marketing optimization, to customer experience improvement. In this short webinar, intended as a entrée to the DAA’s Segmentation short course, we’ll cover basic segmentation concepts, show how they apply to digital, and introduce some of the most interesting aspects of segmentation in digital analytics.

By the end of this webinar, you will be able to:

  • Understand the underlying causes behind marketing data inaccuracy

  • Learn how to ensure consistent, richer tracking of campaign results across channels and teams

  • Learn how to translate richer insights into improved marketing and ad/content performance

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

DAA Cookbook Webinar: Your First CRO Analysis

Featuring: Ram Kishore Pasupathi, Senior Consultant, Nabler
View the On Demand Webinar (Free for Members Only!)
CWA Professional Development Units: 0.5 PDU

Get started with your maiden conversion rate optimization analysis. A simple and easy approach to identify the key drop off points on your site and arrive at an appropriate hypothesis with confidence.

Upon completion of this program, participants will be able to:

  • Interpret the data from an analytics tool

  • Enable users to undergo the best converting route on the site

  • Improve the site’s conversion rate and engagement rate

  • Add, remove, and modify critical contents on the site

If you haven't already, please let us know what you thought about the presentation and complete this short survey. We appreciate your feedback!

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Entry-Intermediate

How To Improve Marketing ROI Through Better Campaign Tracking


Featuring: Anne Saylor, Senior Client Strategist at Claravine
View the On Demand Webinar (Free to Members & Nonmembers)
CWA Professional Development Units: 0.5 PDU

In this webinar, Anne Saylor walks through marketing data quality best practices that helped a Fortune 500 brand better track campaign performance, resulting in richer insights, better decisions, and improved ad performance. Included in the webinar are the steps the organization took to ensure consistent tracking of campaigns across teams and marketing channels.

By the end of this webinar, you will be able to:

  • Understand the underlying causes behind marketing data inaccuracy

  • Learn how to ensure consistent, richer tracking of campaign results across channels and teams

  • Learn how to translate richer insights into improved marketing and ad/content performance

If you haven't already, please let us know what you thought about the presentation and complete this short survey. We appreciate your feedback!

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

Have You Mastered Campaign Management Yet?


Featuring: Bob Selfridge, CEO & Founder at TMMData
View the On Demand Webinar (Free to Members & Nonmembers)
CWA Professional Development Units: 0.5 PDU

Even with all the advances in digital marketing technology, comprehensive, reliable cross-channel attribution and campaign evaluation remains elusive for many organizations and agencies. Learn how leading global marketing teams at companies like Sony, Accenture, Comcast, and FedEx are moving away from wrangling a disjointed martech stack and on to Master Campaign Management.

 

In this session, you will learn:

  • Best practices for comprehensive campaign evaluation by blending data produced from touchpoints throughout a customer’s experience

  • How to ensure reliable cross-channel attribution by enabling best in class marketing automation

  • Ways to reclaim tracking data that slips through the cracks using a “post-classification” processes for completed campaigns

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

From Experiments to Experiences: How to Adopt Personalization at Your Organization


Featuring: Praveen Krishnan, Senior Product Manager for Google Optimize
View the On Demand Webinar (Free to Members & Nonmembers)
CWA Professional Development Units: 0.5

Customer journeys are more complex than ever. With customers engaging across different devices and through new channels, there’s been an explosion in the number of marketing touchpoints for brands. Marketers are gaining more and more real-time insights, but struggle to take action and deliver the right site experience to the right customer.

Why your business needs to deliver custom site experiences.

This webinar will cover :

  • How to uncover valuable insights with Google Analytics — and put them into action with Optimize

  • How to build a custom experience and reach the users you want to reach, in just a few clicks

  • How companies like Spotify and Mango are using Optimize to create better customer experiences

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

Building a Bridge to Data Science


Featuring: Jim Sterne, Founder, eMetrics Summit, and Ian Thomas, Data & Analytics leader, Digital Marketing Data Science & Operations for Microsoft
View the On Demand Webinar (Free for Members Only!)
CWA Professional Development Units: 0.5 PDU




As an analyst, your job is to wrangle data into telling a story that will drive a business decision – a description that also applies to Data Science. So now you’re wondering if you should just go ahead and call yourself a Data Scientist, or whether there are additional skills you should be developing. In this webinar, Ian and Jim outline how the DAA thinks about Data Science and explore its overlap with Digital Analytics. Whether you are, work with, or would like to become a data scientist, you'll learn what the role entails, how much of it you're already doing and how to identify the right role for yourself. “It's a spectrum of skills,” says Jim. “If you're a unicorn, you can do everything; the rest of us need to determine where our talents are best applied.” Ian views the role through the lens of process. “Each of the seven steps of turning data into action require different knowledge and proficiencies. Deciphering business goals and working with stakeholders is quite different from building and fine-tuning complex predictive models.” Together, they describe the capabilities a modern organization needs to wring the most out of data, helping you understand where you can best contribute and grow within this ecosystem.

Experience Level: Intermediate

How to use Predictive CLV data for web analysis


Featuring: Abhinav Sharma, Solutions Consultant at Adobe
View the On Demand Webinar (Free for Members Only!)
CWA Professional Development Units: 0.5 PDU




Customer Lifetime Value (CLV) is a monetary value that shows the amount of revenue a customer will provide the business over a lifetime of their relationship. Predictive CLV is calculated using business specific regression models that are applied to similar cohorts of users. Based on existing data for historical users you can predict behavior of new users to your business. We integrate predictive CLV data into our analytics platform such that we can analyze website interaction patterns of users with different level of projected CLV. The CLV data is calculated as a monetary amount.

Learning Objectives:

  1. Learn how to effectively integrate CLV data in your analytics platform

  2. Learn how to bucket CLV categories for effective targeting and re-marketing campaigns

  3. Identify Which products do customers with a low lifetime value tend to research on your site

 

Experience Level: Intermediate

Data is Beautiful: Visualize and Share Results Easily with Google Data Studio

Featuring: Mary Pishny, Product Manager on Google Data Studio

View the On Demand Webinar (Free to Members & Nonmembers)
CWA Professional Development Units: 0.5 PDU

Learn how Data Studio can help you communicate better with data without having to spend hours creating charts and graphs from scratch. Easily take data from popular sources like AdWords, Analytics, and BigQuery as well as other custom data sources and create customized, interactive, and beautiful reports. Give your teams and clients access to an evergreen set of metrics to autonomously determine progress towards daily, weekly, monthly, and quarterly goals.

In this webinar, you’ll learn:

  • Transform your data. Put all your data to work in one shareable space.

  • Build engaging reports and dashboards.

  • Empower your team with access to the numbers as they need them.

  • Work together from anywhere as you share reports on Google Drive.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Data Storytelling


Featuring: Tim Degner, Graphic Designer for Nike
View the On Demand Webinar (Free for Members Only!)
CWA Professional Development Units: 1 PDU

During on demand session, Tim Degner explores the endless design solutions for displaying and interrupting data. He utilizes one data set with 35+ unique approaches to visually represent the information. Tim also explores layering in relevant contextual data to help audiences better understand the whole picture. Lastly he explains his process and methods for creating these designs. Tim has over 13 years of experience in design, brand strategy & consumer insights.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account here.

How to Apply for the Job You Really Want… and Sell Yourself


Featuring: Aimee Bos, Director, Analytics Strategy, Blast Analytics & Marketing
View the On Demand Webinar (Free for Members Only!)
CWA Professional Development Units: 1 PDU

Whether you're looking to change your career, or advance within your existing career, this webinar will show you the kind of jobs you should really be reaching for, and how to sell yourself to get them. With over 15 years of experience working in STEM, and building teams, Aimee Bos has first-hand knowledge of what it takes for women to stand out during the interview process.

This webinar covers how to:

  1. Apply for advances job opportunities

  2. Match your skills with the job description

  3. Better sell yourself

  4. How the DAA Mentoring Program can help

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account here.


DAA Cookbook Webinar - Creating a Digital Analytics Data Collection Guide

hristine FreyFeaturing: Rémy Balangué, eCommerce Market Manager at AT Internet
View the On Demand Webinar (Free for Members Only!)
CWA Professional Development Units:0.5 PDU

Rémy Balangué presents a 30 minute webinar on how to create a digital analytics data collection guide. Before starting any analytics project, it is important to understand the reason why you’ve been asked to track the site or mobile application. This recipe will guide you through the main steps to be followed to create the ideal data collection guide. Web sites & mobile apps are getting more and more complex and it is technically challenging to track all the relevant interactions to measure the performance of the site. You should ask yourself the right questions prior to the tagging phase and you should onboard all the company stakeholders to make sure you’re measuring the right KPIs, consistently and accurately across all platforms.

This recipe webinar will cover how to:
1) Align measured KPIs with company strategy
2) Be sure that you make no compromise on data quality
3) Share relevant reports & dashboards to stakeholders based on their profiles

Experience Level: Entry to Intermediate

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account here.

Make Stronger, Data-Driven Decisions and Reach More Audiences with Google Surveys

Featuring: Michael Cumberbatch, Product Manager at Google

View the On Demand Webinar (Free to Members & Nonmembers)

If you're looking to gain faster, more reliable insights from your consumers, be sure to join Michael Cumberbatch, Product Manager at Google, tomorrow for this highly informative webinar and learn how you can use Google Surveys to help your organization!

In this webinar, you’ll learn:

  • How to design and launch your own survey

  • How Google Surveys can help you gain valuable insights

  • How you can use these insights to make more informed business decisions

  • How to understand your marketing impact and keep a pulse on the health of your brand

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

DAA Cookbook Webinar - Efficient Click Tracking Code (Javascript)

hristine Freyhristine Frey

Featuring: Jayanth Kanala, Delivery Manager, and Arun Kumar P, Senior Implementation Consultant at Nabler
View the On Demand Webinar (Free for Members Only)
CWA Professional Development Units: 0.5 PDU

Using Click Tracking, one can track all the navigation item clicks, downloading a document, filling a form, viewing a video, clicking on links & CTAs etc., in the form of events or virtual pageviews. This helps to understand and analyze the user interactions across various sections of the website. This recipe illustrates the efficient way of tracking clicks by employing industry wide best practices.

This recipe webinar will cover how to:

  1. Accomplish tracking of visitor clicks on various navigation items, CTA buttons, viewing a video etc., in an efficient manner

  2. Apply best practices while writing java script codes for efficient click tracking

Experience Level: Entry to Intermediate

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account here.


DAA Cookbook Webinar - Top Navigation Analysis

hristine Freyhristine Frey Featuring: Cory Lowe, Data Collection Specialist, and Chase Porter, Marketing Analytics Associate Director, at Evolytics
View the On Demand Webinar(Free for Members Only!)
CWA Professional Development Units:0.5 PDU

This webinar will help you measure and analyze performance of top navigation elements and determine how top navigation usage contributes to website conversion. Applying this analytics recipe, you’ll discover which top navigation links are clicked most often and how much website value is generated from traffic to resulting pages. Navigation usage analysis will help you optimize website flows, plan A/B tests, increase conversion rate, and improve user experience.

This recipe webinar covers how to:

  1. Track usage of top navigation elements.

  2. Understand top navigation contribution to conversion.

  3. Apply top navigation analysis to improve user experience and guide users to more influential content.

Experience Level: Entry to Intermediate

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account here.


A framework of 5+5 pillars to build for the GDPR: A sound basis while ePrivacy is being finalized

Aurelie Pols Featuring: Aurelie Pols
View the On Demand Webinar(Free for Members Only!)
CWA Professional Development Units:1 PDU

The General Data Protection Regulation - GDPR - kicks in May 2018. With fines up to 4% of global turn-over or 20 million €, this overhaul of the current European Data Protection Directive rebalances risk for any data ventures. And it's not the only aspect that changes as the territorial scope of this legislation might very possibly impact your obligations with respect to European citizens. This webinar will walk you through a framework of 5+5 pillars which need to be addressed in order to assure accountability, as enshrined within the GDPR, in order to limit risk for your company.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account here.


The Pillars of Successful Data Visualization Designs: The Right Team, Data and Tool

Featuring: Greg Kaminski, Director, Digital Analytics, Hero Digital
View the On Demand Webinar(Free for Members Only!)
CWA Professional Development Units:1PDU

The need for advanced data visualization is immense as the quality, granularity and volume of data continue to grow beyond our expectations. At the current pace, the world is actually creating more data then there is room for it to be stored. New devices, applications, websites, and interfaces are hitting the market every day. Our job is to make sense of this data: Organize it. Analyze it. Act on it.

Successful data visualization designs are built by smart teams with varied skill sets using advanced visualization tools. This is not an easy combination to find, but we'll help you get started.

What you'll learn:

 

  • Data storytelling best practices including annotation, sequencing, headlines, etc.

  • Pillars of a great data visualization team

  • Planning for an intuitive design

  • Color theory and design concepts such as removing noise, positioning, proximity, shape and grids

  • How to choose the correct chart type for your data set

  • Tips for keeping your audience engaged with your visualization


Benefits to consider:

  • Great visualizations are efficient and allow people to look at vast quantities of data quickly.

  • Intuitive design will increase interaction and consumption of your data visualizations.

  • Your organization will be able to answer more questions and reveal hidden insights at a faster pace.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account here.


DAA Cookbook Webinar: Content Downloads Analysis

hristine Frey hristine Frey

Featuring: Cammillius Roche Jeyadev J, Delivery Manager at Nabler and Devanathan Govindarajan, Lead Consultant at Nabler
View the On Demand Webinar(Free for Members Only!)
CWA Professional Development Units:0.5 PDU

This webinar explores why it is important to have a way to measure the ROI of content and understand how it impacts their business goals of companies who invest heavily on whitepapers or case studies that visitors can download on their website. This recipe webinar gives an outline to do this analysis and enable a business stake holder to come up with recommendations for the downloadable content.

This webinar covers how to:

  • Understand the different perspectives to look at during content download analysis.

  • Understand the connection among downloads, acquisition, behavior and outcomes.

  • Know what kind of decisions are possible from downloads analysis.

  • Know the possible next steps after a content downloads analysis.

Experience Level: Entry to Intermediate


Artificial Intelligence for Marketing: Getting Started

Date: 08/21/17
Featuring: Jim Sterne, Founder, eMetrics Summit
View the On Demand Webinar (Free for Members and Non-Members)
CWA Professional Development Units: 1 PDU

AI and machine learning are coming at us fast. You need to know the basics and the practical applications. Starting with a quick overview of AI and ML (hold the math!), you will understand the language and the implications, be able to speak cogently with your colleagues, and determine where to apply this innovative technology first. You will also get a firm grasp on how these new tools will change your job and what you can do to remain relevant in tomorrow’s marketing department.

Key Takeaways:

  • How machine learning works for marketing

  • What machine learning cannot do for marketing

  • How to on-board AI and ML into your organization

 


DAA Cookbook Webinar: Conversion Rate

hristine Frey

Featuring: Christine Frey, Conversion & Retention Manager at Profit Scraper Ltd.
View the On Demand Webinar(Free for Members Only!)
CWA Professional Development Units:0.5 PDU

Christine Frey, Conversion & Retention Manager at Profit Scraper Ltd. explores why measuring conversion rate of your eCommerce, content or SaaS website is the key ingredient when evaluating performance in this webinar. This webinar will cover the basics of conversion rate measurement, establish how conversion rate can impact your strategic road map but also dive into risk areas when analyzing website performance based on conversion rate data.

This recipe webinar covers:

  • Establish the formula to measure the performance of your ecommerce/content/SaaS site

  • Understand the difference between a Micro- and Macro Conversion and why this is important

  • How Conversion Rate can impact your strategic road map from traffic acquisition to customer retention

  • Risk areas when basing decisions purely on conversion rate metrics

Target Audience/Skill Level: Entry


DAA Cookbook Webinar: Product Shopper Abandonment

Kristi Morin

Featuring: Kristi Morin, Digital Analyst at Analytics Pros
View the On Demand Webinar(Free for Members Only!)
CWA Professional Development Units:0.5 PDU

Kristi Morin, Digital Analyst at Analytics Pros presented a 30 minute webinar to explore product shopper abandonment. On e-commerce sites, shoppers will often come to the site and add products to their shopping cart but leave the site before completing the purchase. Knowing which specific products are being abandoned at higher rates can give you greater insight into this shopping behavior.

This recipe webinar covers:

  • What data needs to be collected to perform this analysis

  • How to implement necessary tracking to collect data needed for analysis

  • Different ways to visualize the data for presentation

Target Audience/Skill Level: Entry, Analytics Consumer


DAA Cookbook Webinar: Digital Marketing Influence to Sales Pipeline

Eric Ramos

Featuring: Eric Ramos, Director of Analytics at BusinessOnline
View the On Demand Webinar(Free for Members Only!)
CWA Professional Development Units:1 PDU

Eric Ramos, Director of Analytics at BusinessOnline presented a webinar to explore how to best measure digital marketing influence to the sales pipeline. As marketing technology becomes more and more complex, marketers are faced with an increasing amount of data generated by the campaigns they’re running. This is compounded by the sales cycle and buyer’s journey in B2B, which includes multiple touch points and decision makers over a longer period than B2C. To justify the influence of paid & organic search efforts to the pipeline, there is a series of marketing technology configurations and application of business logic which attributes channel influence to opportunities based on leads or contacts touch points. You will learn the business process for each of the steps and what KPIs around marketing influence you can achieve from this analysis initiative.

Learning Objectives:

  • Learn about the technology implementation needed to connect the dots to close the loop.

  • Apply a holistic Business Logic to attribute leads and contacts to opportunities through engaging with the Sales & Marketing team.

  • Identify Key Marketing Influence metrics and why they are valuable.

Target Audience/Skill Level: Intermediate to Advanced


Learn How Cognitive Insights Help Deliver Personalized Journeys

Featuring:Rob Parkin, Principal Data Scientist, IBM’s Cognitive Engagement Division, Katie Devlin, Portfolio Marketing Manager, IBM Watson Customer Experience Analytics

View the On Demand Webinar(Free to Members & Nonmembers)

CWA Professional Development Units:1PDU

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Customers today are not following the traditional funnel. This means that organizations like yours need to adapt and evolve in order to successfully drive revenue and deliver an experience that sets you apart from your competition. In this webinar, you’ll hear from IBM experts about how customer journeys today are multi-touch, multi-channel affairs. You’ll learn the benefits of understanding journeys holistically, and how cognitive computing can help your business design more meaningful, personalized interactions.

About DAA Sponsored Webinars: These vendor sponsored and presented webinars answer tough questions about digital analytics. You'll get straight answers from top vendors in the industry about current and future issues and trends. These webinars are presented live and are interactive, giving participants the opportunity to get to the heart of the issue and hear the answers to their most pressing questions right from the source.

 


DAA Cookbook Recipe Webinar:Visit Score

Featuring: John Glinski, Senior Digital Analyst at Vanguard
View the On Demand Webinar (Free for Members Only!)

CWA Professional Development Units:0.5 PDU

Description: Join John Glinski,Senior Digital Analyst at Vanguard for a 30 minute webinar to explore how best to track Visit Score. Learn the process of measuring key events within a web experience to determine the level of engagement for a session or a user. This metric is not only a great tool for B2C websites when a large contingent of users are not converting in any given session, but it is a savior for B2B websites where the historic problem has always been "How effective is my site if I don't have obvious call to actions"?

The Visit Score DAA Recipe Webinar will cover:

  • How John's organization decided the need for a visit score engagement metric

  • What key actions were identified as inputs to the visit score

  • How was the visit score constructed in Adobe Analytics

We hope that you plan to join us for an overview of Glinkski's recipe followed by Q&A.

Target Audience/Skill Level: Intermediate

 

2016 Digital Analytics Compensation Survey Results

Featuring: Kevin Whorton, Whorton Marketing & Research and Casey Carey, Google
View the On Demand Webinar(Members:$50Non-Members:$99)
CWA Professional Development Units:1PDU

In this webinar, Kevin Whorton, lead researcher for the Digital Analyst Compensation Survey, shares insights and top-line results from this resent study, as well as insights into digital analysts’ job satisfaction and experiences and observations regarding the impact of gender on their career. Casey Carey, President of DAA and Director, Google Analytics Marketing will join us to share his thoughts on the state of the profession and discuss the reports implications for the industry.

The results for the 2016 Digital Analytics Industry Compensation and Benefits Study are here, and it’s time to find out what your colleagues have to say about their compensation. It’s not just the data – based on responses from 730+ digital analytics professionals – it’s the story we’re able to tell by reading between the lines.This webinar is a can’t-miss look at compensation in the industry, giving professionals important knowledge when negotiating for a raise or a new job, and helping employers offer competitive pay to current and prospective employees.

Drive more calls and revenueDAA Cookbook Recipe Webinar: Customer Journey Analysis

Featuring: Olga Tsubiks of nModal Solutions
View the On Demand Webinar(Free for Members Only!)
CWA Professional Development Units:0.5 PDU

Join Olga Tsubiks of nModal Solutions for a 30 minute webinar to explore how best to track Customer Journey. Many organizations use customer journey analysis to understand the behavior of a segment of website users over a defined time period.

Customer journey analysis can include cross-platform data from the web, mobile, and off-line. For example, do customers who first arrive at the website using a desktop browser have a higher lifetime value to date when compared to customers who use a mobile browser? What did the first session/visit look like for people who converted vs those who did not convert? What input factors lead to that purchase or conversion? We hope that you plan to join us for an overview of Tsubiks' recipe followed by Q&A.
 

Drive more calls and revenue

DAA Cookbook Webinar: Session Engagement Analytics

Featuring: Caleb Whitmore, CEO of Analytics Pros
View the On Demand Webinar(Free for Members Only!)
CWA Professional Development Units:0.5 PDU

In this short half-hour webinar you'll learn useful analytic tidbits that you'll be able to implement into your company right away! Hear from CEO of Analytics Pros, Caleb Whitmore, as he walks through his Cookbook recipe on Session Engagement Analysis. Since Digital Analytics has evolved far beyond the early days of the web where pageviews were paramount, metrics such as "average pages per session" and analyses around them too must evolve. Join us to discover the recipe for deeper analysis of engagement using a multi-factor approach instead of simply using a single-factor approach such as Pageviews or Session Duration.

 

How to Use Google Data Studio (beta) for Data Reporting, Visualization, and Collaboration

Drive more calls and revenue

Featuring: Nick Mihailovski, head of Google Data Studio.
View the On Demand Webinar (Free to Members & Nonmembers)
CWA Professional Development Units: 1 PDU

Google Data Studio Webinar

In this webinar, you’ll learn how to quickly and easily create beautiful, customizable reports with your data to increase the impact and strength of your message. We’ll show you how to pull data from virtually any source.

  • You’ll learn how to turn your data into insightful reports by collaborating and sharing your data with your colleagues to empower them with the insights they need to drive business performance.

  • You’ll learn how your colleagues can use the date picker to adjust time periods and refresh reports without your help.

  • Discover how to implement the best visualization for your data to communicate your message successfully to your audience.

  • Learn how to pull data across multiple sources into one dashboard and how to share data with non-Google Analytics users.

Not a DAA member but interested in watching this webinar? Set up your non-member Web Account.

Join Nick Mihailovski, head of Google Data Studio, to discuss how you can begin making and sharing live, interactive reports and dashboards with your teammates and anyone outside of your company. This webinar will illustrate how even a novice can design impactful reports and will also provide helpful resources that seasoned analysts will love.

About DAA Sponsored Webinars: These vendor sponsored and presented webinars answer tough questions about digital analytics. You'll get straight answers from top vendors in the industry about current and future issues and trends. These webinars are presented live and are interactive, giving participants the opportunity to get to the heart of the issue and hear the answers to their most pressing questions right from the source.

 

DAA Cookbook Recipe Webinar: Campaign Tracking Code - Tagging Digital Marketing Tactics

Featuring: Kerri Adcock & Leslie Adkins of National Instruments
View the On Demand Webinar (Free for Members Only!)
CWA Professional Development Units:0.5 PDU


This 30 minute DAA Members Only webinar is an overview of their recipe, CampaignTracking Code – Tagging Digital Marketing Tactics.

This recipe from the Digital Analytics Cookbook provides guidance on how to use a 4 token campaign tracking code in the query string parameter of a tactic URL to give insight into campaigns and digital tactics across advertising, email and social. Enforce a distinct list of granular values for three of those tokens and require a specific delimiter between the tokens so the code values can be parsed and grouped at higher levels.

Analysis Benefits:

  1. To measure and optimize marketing campaigns

  2. To see detailed media referrer data for site visitors

  3. To find out how well digital marketing tactics are converting

 

8 New Digital Analytics Strategies to Drive More Calls and Revenue

Featuring:Blair Symes Director of Content Marketing, DialogTech
View the On Demand Webinar (Free to Members & Non-members)
CWA Professional Development Units:1 PDU

 

DialogTech


 



Digital advertising has gone mobile. Over 70% of digital ads will target mobile devices this year. And one amazing result has been the enormous growth in conversions – but not from web forms – from phone calls. Thanks to smartphones and click-to-call, mobile search, Facebook, and display ads will drive over 80 billion calls to U.S. businesses this year.

Research shows that if you aren’t attributing and optimizing digital channels for call conversions, your CPL and ROI metrics could be off by 50% or more. And you could be allocating budget and optimizing on underperforming digital ads, keywords, campaigns, and web pages.

Join call conversion experts from DialogTech to learn how to measure, analyze and optimize call conversions to improve ROI, lower CPL, and acquire more customers.


About DAA Sponsored Webinars: These vendor sponsored and presented webinars answer tough questions about digital analytics. You'll get straight answers from top vendors in the industry about current and future issues and trends. These webinars are presented live and are interactive, giving participants the opportunity to get to the heart of the issue and hear the answers to their most pressing questions right from the source.

 

Enrique Gonzales, Director of Analytics at Science Magazine

CRM of Anonymous: Why Strategic Analytics and Tactical Tracking Must Work Together

Featuring: Enrique Gonzales, Director of Analytics at Science Magazine
View the On Demand Webinar(Members: Free Non-Members: $50)
CWA Professional Development Units: 0.5 PDU

We know you have a lot on your plate and the idea of taking your analytics from tactical to strategic can seem daunting. We're here to help. This specially-designed webinar is only 15 minutes long, but it is packed with actionable insights to help you take your analytics program to the next level. Join us now and spend the next 15 minutes learning how to evaluate your work and your results. Trust us, this will be the most productive quarter hour of your day maybe even your week.


As digital analysts in a nascent disciple, we are often servants to established roles such as marketing and finance. Each stakeholder requires tracking for specific tactical purposes. But as a digital analyst, building tracking across a brand, you are building a CRM of the anonymous, which can fuel personalization and targeting logic across your digital brand. Tactical tracking must roll up to a strategic understanding of your anonymous users - a CRM of the Anonymous. The CRM of the Anonymous can also tie to your CRM and mix behavioral data with real-person data via authentication. But without authentication, your brand must leverage the CRM of the Anonymous. Digital analysts must build that understanding every day.

 

DAA Cookbook Recipe Webinar: Post Re-Design Analysis

Featuring:Marissa Goldsmith,Goldsmith Interactive
View the On Demand Webinar (Free for Members Only!)
CWA Professional Development Units: 0.5 PDU

Marissa Goldsmith of Goldsmith Interactive covers her recipe contribution on how to make sure that the redesign of your web site achieves your goals by looking at your "vital stats" after launch. This presentation includes an interactive conversation with fellow members.

More about Post-redesign Analysis: If you're redesigning your website, hopefully, you've done so with some goals in mind. This analysis gives you a before/after look to see if the website redesign helped achieve those goals.

 

State of Attribution 2016: Benchmarks, Tactics, & Strategies

Featuring: Alison Latimer Lohse, Conversion Logic & Krista Lang, 22squared
View the On Demand Webinar(Members: Free Non-Members: $50)
CWA Professional Development Units: 0.5 PDU

78% of marketers plan to adopt or increase their use of cross-channel attribution in the next two years. But what does that look like – and how can you stay ahead? Conversion Logic recently conducted a survey of over 250 marketing leaders to learn what’s working, and what’s not, when it comes to cross-channel measurement.


In this 35 minute webinar, you’ll hear what we learned and how to apply it to your business, including:

  • Which KPIs executives really want, and how marketers measure them

  • Benefits from attribution, and how to assess your implementation readiness

  • Trends in channel utilization, especially around programmatic

  • Overcoming data accuracy obstacles •Identify benefits from attribution and assess readiness to move forward

  • Challenges with cross-channel attribution, and how to overcome them

Target Audience/Skill Level: Intermediate

Job Aids/Participant “Take-aways”: Attribution Evaluation Checklist

 

How to Find Insights and Stories from Data

Featuring: Doug Hall, Conversion Works
View the On Demand Webinar(Members: Free Non-Members: $50)
CWA Professional Development Units: 0.5 PDU

This 20 minute webinar describes a structured process that participants will use to conduct effective analysis of the right data to solve business problems, answer questions and drive growth using data. Solving the 'how to do effective' analysis question for participants by furnishing them with necessary analysis and communication skills to extract maximum value from digital analytics data.

Target Audience/Skill Level: Entry-Level (Anyone is welcome!)
Job Aids/Participant “Take-aways”: Procedural guide - the solution is a process.



DAA Cookbook Recipe Webinar: "Scoring Customer Churn-Risk" and "Finding Insight in Site Search Reports"

Featuring: Israel Kloss & Nancy Koons
View the On Demand Webinar(Free for Members Only!)
CWA Professional Development Units:1 PDU


Listen to Israel Kloss, Web & Analytics Developer from Boston College and Nancy Koons, Independent Web Analytics Consultant, present on their recipes and welcome conversation and questions. Israel will walk through his recipe titled "Scoring Customer Churn-Risk Before they Actually Leave You." Nancy will discuss her recipe "Finding Insight in Site Search Reports." We will look forward to having you with us for this interactive session.




Google Analytics How-Tos for Better Reporting and Bigger Insights

Featuring Feras Alhlou & Eric Fettman, E-Nor
View the On Demand Webinar(Members: Free Non-Members: $50)
CWA Professional Development Units:1 PDU

In this 60 minute webinar, we leap beyond default Google Analytics functionality to achieve richer and broader insights about the journeys of our users.As Google Analytics progresses in its evolution from a silo of Web data towards an integrated, user-centric platform, we can gain greater insights by taking advantage of the features that facilitate analysis of our users and audiences more holistically.


Target Audience/Skill Level:Intermediate to Advanced



Excel Tips and Tricks for the Digital Analyst

Featuring Tim Wilson, Analytics Demystified
View the On Demand Webinar(Members: Free Non-Members: $50)
CWA Professional Development Units:1 PDU

You already use Excel almost every day. And, every so often, you come across a tip or feature that you didn’t realize existed, and one that you find enormously valuable. This course is designed to provide a number of these valuable, time-saving techniques that are guaranteed to increase your productivity with Microsoft Excel. These tips and tricks will focus on the productivity capabilities of Excel, data visualization techniques that go beyond the Excel defaults, and some of the more powerful, but often overlooked, core functionality of the platform. These are the hidden gems and secrets treasures you’ve been waiting for! Whether you’re a newbie or a power user, we’re sure you’ll learn at least one new trick to using Excel for digital analytics.

Target Audience/Skill Level:Intermediate

Job Aids/Resources/Participant “Take-aways”:“Tip sheet” that covers the features and functions that were used in the examples shown in the course.



Are Your Reports Trustworthy? Worst to Best Practices in Data Governance

Featuring Craig Scribner, Tracking First
View the On Demand Webinar(Members: Free Non-Members: $50)
CWA Professional Development Units:1 PDU

As digital analysts, we want people to trust the analytics data we provide, but should they? The answer depends on how consistently and correctly your data flows from your digital properties. In this webinar, we’ll classify the levels of data quality assurance practices that digital analytics professionals can employ, from the worst to the best. The worst being hoping and praying the dev team flawlessly picked up everything you laid down when you sent over the requirements. The best is worth sticking around for, since it’s a revolutionary new method that’s going to upend our traditional approach to data audits.

Target Audience/Skill Level: Entry-Level to Advanced
 

Transforming the Digital Channel

Featuring Gary Angel, Ernst & Young
View the On Demand Webinar(Members: Free Non-Members: $50)
CWA Professional Development Units:1 PDU

The truth is most organizations just aren’t good at digital. They have analytics, but they don’t really use it. They do testing, but they don’t learn. They claim to be agile, but they aren’t. Full-Stack analytics is about applying measurement and learning to every part of the digital organization and the end-to-end digital production lifecycle. From strategic decision-making to content development to site and app tuning, the integration of customer journey engineering, analytics, controlled experimentation can and must transform the way the enterprise actually works. In this webinar, you will learn how most organizations actually make decisions, why those processes are broken, and how they can be fixed to deliver analytics that makes a difference.

Target Audience/Skill Level: Intermediate to Advanced
 


Evaluating and Mitigating Data Privacy Risks

Featuring Aurelie Pols, Mind Your Group
View the On Demand Webinar(Members: Free Non-Members: $50)
CWA Professional Development Units:1 PDU

Data protection has long relied on risk management as a vital tool for ensuring data are processed appropriately and individuals' personal data are protected effectively. Risks to digital data are mounting with the increased use of data and technologies within businesses today. Issues of privacy - an individual’s right to control the collection, use, and disclosure of information about himself - are associated with the management of personal information (PI). While technology evolves, so do people’s understanding of it and their feelings of creepiness associated with the use of their PI.

Omnichannel attribution, integrated customer journeys, and personalization are some of the most difficult topics our industry is currently figuring out. The challenges raised by these new competitive differentiators are not only technical, but bring about internal debate within our organizations related to privacy.

Increasingly, CMOs and digital analysts are turning to legal counsel to understand the boundaries of their craft. Such teamwork, however, is not without its challenges!

In this webinar, you will learn the privacy questions you must ask in order to effectively collaborate with your legal counter parts and your analytics vendors in order to evaluate and mitigate your data privacy risks.

Target Audience/Skill Level: Intermediate to Advanced

 

Wayne Wyatt The Key Metrics You’re Missing:Competitive Intelligence & Voice of Customer

Featuring Wayne Wyatt, Consultant, EY
View the On Demand Webinar (Members: Free Non-Members: $50)
CWA Professional Development Units: 1 PDU

While many companies are focused on internal business data, such as orders or leads, they miss out on opportunities to capitalize on upcoming trends and crucial user behavior.Visitors and orders are great to look at, but identifying how your top competition acquires customers and listening to what your current customers are saying is priceless.


Target Audience/Skill Level: Entry-Level


 

How to Avoid the 5 Most Common Data Visualization Mistakes

Featuring Lea Pica, Analytics, Data Visualization & Presentation Consultant, LeaPica.com
View the On Demand Webinar(Members: Free Non-Members: $50)
CWA Professional Development Units: 1 PDU

Data visualization is arguably one of the hottest topics in digital analytics today. Selling our insights to our managers, executives and clients is an integral part of an analyst's role, and there is explosive growth in sophisticated data visualization tools and techniques.

Learning Objectives:
Upon completion of this webinar, participants will be able to:

  • Identify which chart types are most appropriate for a variety of data stories

  • Prevent the most common visualization mistakes that obscure our audiences' understanding

  • Leverage how shape and color impact their audience's perception of their graphs

  • Visualize the customer's story from the most important perspective

Target Audience/Skill Level: Entry-Level to Intermediate

 
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