Webinars

DAA is committed to providing our members with the tools and resources to achieve success at all levels of the digital analytics profession. Our high quality education is taught by leading digital analysts who have distinguished themselves through their real-world experience and track record of results.  

Available live and on demand, DAA's webinars are provided to DAA members FREE! Not a member? Non-members may purchase webinars for $50.

Register for an upcoming live webinar or view the On Demand  Webinar library.



On Demand Webinars:

Drive more calls and revenueHow to Use Google Data Studio (beta) for Data Reporting, Visualization, and Collaboration

Featuring: Nick Mihailovski, head of Google Data Studio.
View the On Demand Webinar
(Free to Members & Nonmembers)

Not a DAA member but interested in registering for this webinar? Set up your non-member Web Account.

Google Data Studio Webinar

 




In this webinar, you’ll learn how to quickly and easily create beautiful, customizable reports with your data to increase the impact and strength of your message. We’ll show you how to pull data from virtually any source.

  • You’ll learn how to turn your data into insightful reports by collaborating and sharing your data with your colleagues to empower them with the insights they need to drive business performance.
  • You’ll learn how your colleagues can use the date picker to adjust time periods and refresh reports without your help.
  • Discover how to implement the best visualization for your data to communicate your message successfully to your audience.
  • Learn how to pull data across multiple sources into one dashboard and how to share data with non-Google Analytics users.

Join Nick Mihailovski, head of Google Data Studio, to discuss how you can begin making and sharing live, interactive reports and dashboards with your teammates and anyone outside of your company. This webinar will illustrate how even a novice can design impactful reports and will also provide helpful resources that seasoned analysts will love.

Learning Objectives
By the end of this webinar, participants will be able to:

  1. Link data from multiple sources using Google Data Studio.
  2. Design reports and dashboards that allow their team to collaborate to transform data into impactful visualization.
  3. Leverage a library of templates to get up and running in a matter of minutes.
  4. Transform your raw data into metrics and dimensions to provide your business with the insights it needs.

Target Audience: Entry-Level to Advanced

About DAA Sponsored Webinars:  These vendor sponsored and presented webinars answer tough questions about digital analytics. You'll get straight answers from top vendors in the industry about current and future issues and trends. These webinars are presented live and are interactive, giving participants the opportunity to get to the heart of the issue and hear the answers to their most pressing questions right from the source.

 

DAA Cookbook Recipe Webinar: Campaign Tracking Code - Tagging Digital Marketing Tactics

FeaturingKerri Adcock &Leslie Adkins of National Instruments
View the On Demand Webinar (Members: Free Non-Members: $50 )



This 30 minute DAA Members Only webinar is an overview of their recipe, CampaignTracking Code – Tagging Digital Marketing Tactics.

This recipe from the Digital Analytics Cookbook provides guidance on how to use a 4 token campaign tracking code in the query string parameter of a tactic URL to give insight into campaigns and digital tactics across advertising, email and social. Enforce a distinct list of granular values for three of those tokens and require a specific delimiter between the tokens so the code values can be parsed and grouped at higher levels.

Analysis Benefits:

  1. To measure and optimize marketing campaigns
  2. To see detailed media referrer data for site visitors
  3. To find out how well digital marketing tactics are converting

 

8 New Digital Analytics Strategies to Drive More Calls and Revenue

FeaturingBlair Symes Director of Content Marketing, DialogTech
View the On Demand Webinar
(Free to Members & Non-members)

 

DialogTech



 


Digital advertising has gone mobile. Over 70% of digital ads will target mobile devices this year. And one amazing result has been the enormous growth in conversions – but not from web forms – from phone calls. Thanks to smartphones and click-to-call, mobile search, Facebook, and display ads will drive over 80 billion calls to U.S. businesses this year.

Research shows that if you aren’t attributing and optimizing digital channels for call conversions, your CPL and ROI metrics could be off by 50% or more. And you could be allocating budget and optimizing on underperforming digital ads, keywords, campaigns, and web pages.

Join call conversion experts from DialogTech to learn how to measure, analyze and optimize call conversions to improve ROI, lower CPL, and acquire more customers.

You’ll learn:

  • The enormous impact call conversions now have on CPL and ROI
  • What metrics marketers are capturing around calls to improve ROI
  • Advanced strategies for analyzing and optimizing call conversions
  • Real-world stories for how marketers use call data to drive revenue

Upon completion of this webinar, participants will be able to:

  1. Identify potential gaps in their marketing analytics data
  2. Develop an effective plan for how to analyze and optimize call conversions
  3. Lead their marketing team in measuring the true CPL for each channel
  4. Better align marketing and sales teams to convert more leads to revenue

Target Audience: Entry-Level to Advanced

About DAA Sponsored Webinars:  These vendor sponsored and presented webinars answer tough questions about digital analytics. You'll get straight answers from top vendors in the industry about current and future issues and trends. These webinars are presented live and are interactive, giving participants the opportunity to get to the heart of the issue and hear the answers to their most pressing questions right from the source.

 

Enrique Gonzales, Director of Analytics at Science MagazineCRM of Anonymous: Why Strategic Analytics and Tactical Tracking Must Work Together

FeaturingEnrique Gonzales, Director of Analytics at Science Magazine
View the On Demand Webinar (Members: Free  Non-Members: $50)

 

We know you have a lot on your plate and the idea of taking your analytics from tactical to strategic can seem daunting. We're here to help. This specially-designed webinar is only 15 minutes long, but it is packed with actionable insights to help you take your analytics program to the next level.  Join us now and spend the next 15 minutes learning how to evaluate your work and your results. Trust us, this will be the most productive quarter hour of your day maybe even your week.

As digital analysts in a nascent disciple, we are often servants to established roles such as marketing and finance. Each stakeholder requires tracking for specific tactical purposes. But as a digital analyst, building tracking across a brand, you are building a CRM of the anonymous, which can fuel personalization and targeting logic across your digital brand. Tactical tracking must roll up to a strategic understanding of your anonymous users - a CRM of the Anonymous. The CRM of the Anonymous can also tie to your CRM and mix behavioral data with real-person data via authentication. But without authentication, your brand must leverage the CRM of the Anonymous. Digital analysts must build that understanding every day.

Upon completion of this webinar, participants will be able to:

  1. Explain how tactical tracking does not equal strategic tracking.
  2. Discuss how your brand does not live on one server stack.
  3. Describe how any digital touchpoint should start a record in the CRM of the anonymous.
  4. Explain how maintaining that anonymous record means paying close attention to implementation.

Target Audience /Skill Level: Entry-Level to Intermediate

 

DAA Cookbook Recipe Webinar: Post Re-Design Analysis

FeaturingMarissa Goldsmith, Goldsmith Interactive
View the On Demand Webinar (Members: Free  Non-Members: $50)

 

Marissa Goldsmith of Goldsmith Interactive covers her recipe contribution on how to make sure that the redesign of your web site achieves your goals by looking at your "vital stats" after launch. This presentation includes an interactive conversation with fellow members.

More about Post-redesign Analysis: If you're redesigning your website, hopefully, you've done so with some goals in mind. This analysis gives you a before/after look to see if the website redesign helped achieve those goals.

 

State of Attribution 2016: Benchmarks, Tactics, & Strategies

FeaturingAlison Latimer Lohse, Conversion Logic & Krista Lang, 22squared
View the On Demand Webinar (Members: Free  Non-Members: $50)



78% of marketers plan to adopt or increase their use of cross-channel attribution in the next two years. But what does that look like – and how can you stay ahead? Conversion Logic recently conducted a survey of over 250 marketing leaders to learn what’s working, and what’s not, when it comes to cross-channel measurement.


In this 35 minute webinar, you’ll hear what we learned and how to apply it to your business, including:

  • Which KPIs executives really want, and how marketers measure them
  • Benefits from attribution, and how to assess your implementation readiness
  • Trends in channel utilization, especially around programmatic
  • Overcoming data accuracy obstacles •Identify benefits from attribution and assess readiness to move forward
  • Challenges with cross-channel attribution, and how to overcome them

Upon completion of this webinar, participants will be able to:

  1. Compare their measurement strategies and tactics to industry standards
  2. Capitalize on current trends in marketing measurement
  3. Overcome common challenges with marketing attribution
  4. Assess the right attribution solution for their business

Target Audience /Skill Level: Intermediate

Job Aids/Participant “Take-aways”: Attribution Evaluation Checklist

 

How to Find Insights and Stories from Data

Featuring Doug Hall, Conversion Works
View the On Demand Webinar  (Members: Free  Non-Members: $50)


This 20 minute webinar describes a structured process that participants will use to conduct effective analysis of the right data to solve business problems, answer questions and drive growth using data. Solving the 'how to do effective' analysis question for participants by furnishing them with necessary analysis and communication skills to extract maximum value from digital analytics data. 

By the end of this webinar, participants will be able to:
1. Conduct effective analysis using a structured, repeatable and scalable process. 
2. Extract insights from data.
3. Communicate the insights and drive action based on data. 
4. Engage in fact based management.

Target Audience /Skill Level: Entry-Level (Anyone is welcome!)

Job Aids/Participant “Take-aways”: Procedural guide - the solution is a process.

 

DAA Cookbook Recipe Webinar: "Scoring Customer Churn-Risk" and "Finding Insight in Site Search Reports"

Featuring Israel Kloss & Nancy Koons   
View the On Demand Webinar (Members: Free  Non-Members: $50)


Listen to Israel Kloss, Web & Analytics Developer from Boston College and Nancy Koons, Independent Web Analytics Consultant, present on their recipes and welcome conversation and questions. Israel will walk through his recipe titled "Scoring Customer Churn-Risk Before they Actually Leave You." Nancy will discuss her recipe "Finding Insight in Site Search Reports." We will look forward to having you with us for this interactive session.

Target Audience/Skill Level: Intermediate


Google Analytics How-Tos for Better Reporting and Bigger Insights

Featuring Feras Alhlou & Eric Fettman, E-Nor
View the On Demand Webinar (Members: Free  Non-Members: $50)


In this 60 minute webinar, we leap beyond default Google Analytics functionality to achieve richer and broader insights about the journeys of our users. As Google Analytics progresses in its evolution from a silo of Web data towards an integrated, user-centric platform, we can gain greater insights by taking advantage of the features that facilitate analysis of our users and audiences more holistically.


By the end of this webinar, you'll be able to do:

  • Implement Cross-Device tracking to report on conversations and cohorts across devices.
  • Maintain traffic source tracking across multiple domains or sub domains.
  • Map your Custom Segments to user constituencies for trend amplification.
  • Populate Custom Dimensions through Google Tag Manager and configure Calculated Metrics.
  • Set up session- and user-scope Custom Funnels in Google Analytics Premium for retroactive drop-off analysis and remarketing.
  • Integrate Google Analytics and CRM for lead qualification and long-term value reporting.

Target Audience/Skill Level: Intermediate to Advanced
 

Excel Tips and Tricks for the Digital Analyst

Featuring Tim Wilson, Analytics Demystified
View the On Demand Webinar (Members: Free  Non-Members: $50)

You already use Excel almost every day. And, every so often, you come across a tip or feature that you didn’t realize existed, and one that you find enormously valuable. This course is designed to provide a number of these valuable, time-saving techniques that are guaranteed to increase your productivity with Microsoft Excel. These tips and tricks will focus on the productivity capabilities of Excel, data visualization techniques that go beyond the Excel defaults, and some of the more powerful, but often overlooked, core functionality of the platform. These are the hidden gems and secrets treasures you’ve been waiting for! Whether you’re a newbie or a power user, we’re sure you’ll learn at least one new trick to using Excel for digital analytics.

Learning Objectives:
Upon completion of this program, participants will be able to:

  • Build a dashboard in Excel that looks like it was built by hand in an illustration program
  • Use functions like IFERROR(), MATCH(), INDEX(), and OFFSET() to build reports and dashboards that are nearly impossible to break.
  • Build reports and dashboards that allow end-users to adjust time ranges and drill down on the data without any analyst involvement

Target Audience/Skill Level: Intermediate

Job Aids/Resources/Participant “Take-aways”: “Tip sheet” that covers the features and functions that were used in the examples shown in the course.


Are Your Reports Trustworthy?  Worst to Best Practices in Data Governance

Featuring Craig Scribner, Tracking First
View the On Demand Webinar (Members: Free  Non-Members: $50)

As digital analysts, we want people to trust the analytics data we provide, but should they? The answer depends on how consistently and correctly your data flows from your digital properties. In this webinar, we’ll classify the levels of data quality assurance practices that digital analytics professionals can employ, from the worst to the best. The worst being hoping and praying the dev team flawlessly picked up everything you laid down when you sent over the requirements. The best is worth sticking around for, since it’s a revolutionary new method that’s going to upend our traditional approach to data audits. 

Learning Objectives:
Upon completion of this webinar, each participant will be able to:

  • Evaluate the current stage of their company’s data curation practice
  • Clearly map out next steps to improve that practice
  • Become a part of our industry’s long-delayed transition to Test-Driven Development (TDD)

Target Audience/Skill Level:  Entry-Level to Advanced

 

Transforming the Digital Channel

Featuring Gary Angel, Ernst & Young
View the On Demand Webinar  (Members: Free  Non-Members: $50)

The truth is most organizations just aren’t good at digital. They have analytics, but they don’t really use it. They do testing, but they don’t learn. They claim to be agile, but they aren’t. Full-Stack analytics is about applying measurement and learning to every part of the digital organization and the end-to-end digital production lifecycle. From strategic decision-making to content development to site and app tuning, the integration of customer journey engineering, analytics, controlled experimentation can and must transform the way the enterprise actually works. In this webinar, you will learn how most organizations actually make decisions, why those processes are broken, and how they can be fixed to deliver analytics that makes a difference.

Learning Objectives:
Upon completion of this webinar, participants will be able to:

  • Identify the gaps in your organization’s approach to digital 
  • Outline the five essential ingredients to transform digital
  • Explain why analytics, testing and customer journey mapping often fail or yield underwhelming results
  • Target the key aspects of an organization’s digital infrastructure (broadly) to drive the biggest improvements in digital performance

Target Audience/Skill Level: Intermediate to Advanced Levels
 


Evaluating and Mitigating Data Privacy Risks

Featuring Aurelie Pols, Mind Your Group
View the On Demand Webinar (Members: Free  Non-Members: $50)

Data protection has long relied on risk management as a vital tool for ensuring data are processed appropriately and individuals' personal data are protected effectively. Risks to digital data are mounting with the increased use of data and technologies within businesses today. Issues of privacy - an individual’s right to control the collection, use, and disclosure of information about himself - are associated with the management of personal information (PI). While technology evolves, so do people’s understanding of it and their feelings of creepiness associated with the use of their PI.

Omnichannel attribution, integrated customer journeys, and personalization are some of the most difficult topics our industry is currently figuring out. The challenges raised by these new competitive differentiators are not only technical, but bring about internal debate within our organizations related to privacy.

Increasingly, CMOs and digital analysts are turning to legal counsel to understand the boundaries of their craft. Such teamwork, however, is not without its challenges!

In this webinar, you will learn the privacy questions you must ask in order to effectively collaborate with your legal counter parts and your analytics vendors in order to evaluate and mitigate your data privacy risks.

Learning Objectives:
Upon completion of this webinar, participants will be able to:

  1. Define their position within the data ecosystem related to the privacy issues they face;
  2. Describe where privacy legislation is headed, specifically Europe, allowing participants to prepare for upcoming challenges;
  3. Define a basic framework for risk evaluation, upon which subsequent decisions related to accountability and risk mitigating best practices can be built upon.
Target Audience/Skill Level: Intermediate to Advanced

 

Wayne Wyatt The Key Metrics You’re Missing: Competitive Intelligence & Voice of Customer


Featuring Wayne Wyatt, Consultant, Society Consulting

View the On Demand Webinar  (Members: Free  Non-Members: $50)

While many companies are focused on internal business data, such as orders or leads, they miss out on opportunities to capitalize on upcoming trends and crucial user behavior. Visitors and orders are great to look at, but identifying how your top competition acquires customers and listening to what your current customers are saying is priceless. 

Learning Objectives: 
Upon completion of this webinar, participants will be able to:

  • Outline the essential competitive intelligence and voice customer metrics and how to get the most out of this data.
  • Describe how to analyze and exploit competitive intelligence and voice of customer data from resources you have.
  • Identify free and enterprise level tools avaliable to obtain competitive intelligence and voice of customer data.
  • Explain the steps needed to implement these tools and data into your reporting.

Target Audience/Skill Level: Entry-Level
 

How to Avoid the 5 Most Common Data Visualization Mistakes


Featuring Lea Pica,  Analytics, Data Visualization & Presentation Consultant, LeaPica.com
View the On Demand Webinar  (Members: Free  Non-Members: $50)

Data visualization is arguably one of the hottest topics in digital analytics today. Selling our insights to our managers, executives and clients is an integral part of an analyst's role, and there is explosive growth in sophisticated data visualization tools and techniques.

 

Learning Objectives: 
Upon completion of this webinar, participants will be able to:

  • Identify which chart types are most appropriate for a variety of data stories
  • Prevent the most common visualization mistakes that obscure our audiences' understanding
  • Leverage how shape and color impact their audience's perception of their graphs
  • Visualize the customer's story from the most important perspective
Target Audience/Skill Level: Entry & Intermediate Levels