Women in Analytics Community

What it is: 

A community open to all DAA members who are interested in supporting gender equality within the profession and helping female analysts thrive.

WiA Mission:  What do we want to do?

Provide education, advocacy, and influence in order to increase understanding and activate resolution of issues facing women in analytics.

WiA Vision:  What kind of world do we want to see?    

An analytics profession that supports gender equality.

How WiA connects:

  • Monthly calls the 2nd Thursday of every month.  
  • In-person meetings for 2017 are being scheduled.  WiA will have a luncheon session at the San Fransisco eMetrics on May 17, 2017. Thanks to Google for underwriting this session.
  • DAA Members can join online via the WiA Community
  • A blog to showcase women who are successful analysts and to highlight issues important to females in this profession. If you have ideas for topics that you would like to see covered or if you have someone who you think should be spotlighted, please contact Catherine Hackney at chackney@digitalanalyticsassociation.org.

Compensation Survey

WiA jumpstarted dialogue about the creation of a new compensation survey.   This new resource is now available. It focuses on the profession as a whole, but also includes questions specific to gender and race to help measure equality issues. This compensation study was made possible through the generous support of Google. Get the report here.

What’s Missing?

So what is missing from WiA?   Well, if you are not a member yet - you. We welcome all DAA members to join us – women and men. Please join and get involved so that you can help evolve this profession into all that it can be.



Analytics Pros

Google Analytics 360 Suite

Sponsorship Opportunities

Interesting in sponsoring the DAA Women in Analytics Community? Please contact Marilee Yorchak, Executive Director.

You can also learn more about Digital Analytics Association sponsorship opportunities here.