A local chapter is an extension of the DAA and now it's right in your home town. Think of it as an educational branch office of the association.

Because chapters are actually part of DAA - not separate organizations - local organizers can avoid the hassle of incorporating, getting an IRS determination as non-profit, filing taxes (even if a non-profit does not pay taxes it still has to file a return) and other government reports. Being involved in a local DAA Chapter is a perfect way for members to enhance their career by:

  • Developing skills you can use in your professional life
  • Becoming more involved in the local community
  • Networking with other digital measurement professionals
  • Furthering your own career while helping others to the same, and
  • Encouraging knowledge-sharing through educational programs

Below is a listing of the current Chapters available to DAA members.  Members must be logged in first, and then may join a chapter by registering on the My Committees page for the chapter they are interested in. If you are interested in starting a local Chapter please contact the membership office to receive a copy of the Chapter in a Box.


Chapter Leaders:

  • Stephen Lacasse, IBM
  • Matthew Gellis, Keystone Solutions
  • Dee Yarbrough, Turner Broadcasting


Chapter Leaders:

  • Kelley Anderson, Golfsmith
  • Pat Grady, Analytics Pros
  • Chitra Iyer, Kairoz Partners
  • Dian VerColen, Office Depot, Inc.


Chapter Leaders:

  • Todd Belcher, TBDAC
  • Scott MacMillan, Fidelity Investments
  • Adam Ribaudo, Noise to Signal


Chapter Leaders:

  • Adam Berlinger, Accenture
  • Tasha Wilson, EY Society
  • Christina Cowen, Catalina Marketing
  • Joel Ring, Hub International
  • Mark Schurtman, Zurich North America


Chapter Leaders:

  • Adam Baca, GE Aviation/Legacy Supply Chain Services
  • David Gatdula, Hilton
  • Halee Kotara, Blast
  • Hector Olguin, Meeting Professionals International
  • Keefe Wong, JC Penney


Chapter Leaders: 

  • Brendan Curley, ForeSee an Answers Company
  • Sara Hoffman, Beaconfire RED
  • Joe Miscavige, PBS
  • Ann Poritzky, NIH
  • Carlos Vidal, Pure Storage 


Chapter Leaders:

  • Greg Ahern, oMetrics
  • Don Drews,Courageous Marketing
  • Steve Riegel, Merkle

Los Angeles

Chapter Leaders:

  • Jeff Ferguson, Fang Digital Marketing
  • Serge Kajirian, Titan US Corporation
  • Mark Osborne, MarketShare/Neustar
  • Linda Suen,
  • Angela Tsai, Viacom

New York City

Chapter Leaders:

  • Valerie Kroll, UBS
  • David Millrod, Insight Rocket
  • Randal Ries, IBM


Chapter Leaders:

  • Aaron Maass, MaassMedia
  • Bruce Segal, Lincoln Financial Group
  • Danny Laws, DaBrian Marketing Group, LLC


Chapter Leaders:

  • Reid Bryant, Brooks Bell
  • Sudipta Dasmohapatra, North Carolina State University
  • Erin McGowan, SAS
  • Tony Mostek, North Carolina State University Institute for Advanced Analytics

San Francisco

Chapter Leaders:

  • Charles Davis, Blast Advanced Media
  • Prolet Miteva, Autodesk
  • Krista Seiden, Google


Chapter Leaders:

  • Aaron Fossum, Holland America
  • Tina Munro, eSage
  • Shiyi Pickrell, Microsoft
  • Charlotte Whitmore, Analytics Pros

South Central Ontario

Chapter Leaders:

  • Sharon Flynn, Millward Brown
  • June Li, ClickInsight
  • Michael Seaton, Level C Digital