Read about recent events, essential information and the latest community news.
DAA Corporate members are encouraged to share news items and press releases with our membership. If you would like to learn more or wish to submit a news item to our site, please contact the Membership Office.
DAA's Fall Programs Kick Off Oct. 16 with a "Monster Analytics Mash Up" in Seattle
The Digital Analytics Association (DAA) today announced its fall 2014 schedule of events for digital analytics professionals in various locations in the United States and Canada. Instructor-led Essential courses, interactive Storytelling Workshops and locally organized Symposiums all offer high-quality analytics education in practitioners' home cities.
Learn How to Turn Complex Data into Actionable Outcomes at the DAA Symposium in Washington, D.C., June 5
Two half-day events that will show analytics and marketing professionals how to use their data to drive real action and tell attention-getting stories will take place on June 5 in Arlington, Virginia, at the Artisphere, hosted by the Digital Analytics Association (DAA).
Digital Analytics Association's Global Membership Elects 2014-15 Directors and Officers
The Digital Analytics Association (DAA) today announced its 2014-15 Board of Directors, the results of a global election held recently among the DAA members.
Digital Analytics Workshops Go On the Road – First Stop Is Austin, Texas
The well-regarded Base Camps workshops held by the Digital Analytics Association (DAA) are now taking place in new locations as standalone courses, offering high-quality analytics education to marketers and web professionals in their home cities without the expense and complication of travel to industry events.
Learn How Digital Analytics Can Drive High Performance Marketing - Austin, Texas, May 22
A half-day event showcasing the importance of digital analytics to effectively competing in the marketplace will take place in Austin, Texas, on May 22, at the University of Texas at Austin. "Digital Analytics: Driving High Performance Marketing" starts at 12:30 p.m., hosted by the Digital Analytics Association (DAA).
Digital Analytics Association Reveals 2014 Awards for Excellence Recipients at San Francisco Gala
Last night the Digital Analytics Association (DAA) revealed the recipients - selected from more than 90 nominations - of its fourth annual Awards for Excellence.
Digital Analytics Association Announces Finalists in 2014 Awards for Excellence
The Digital Analytics Association (DAA) has identified the finalists - five in each of five categories -- in its fourth annual Awards for Excellence program, which honors outstanding contributions to the field of digital analytics.
Digital Analytics Association to Host Second Dallas Symposium Discussing the Evolution of Digital Analytics
The Digital Analytics Association (DAA) announced today that it will host its second annual DAA Dallas Symposium at The University of Texas at Dallas campus in Dallas, Texas Thursday, Feb. 20 from 12:30 p.m. to 6 p.m. CST.
Digital Analytics Association to Host Los Angeles Symposium at UCLA
The Digital Analytics Association (DAA) announced today that it will host its third annual Los Angeles Symposium on Tuesday, February 4th on the University of California, Los Angeles (UCLA) campus in the Carnesale Commons.
Call for Nominations: 2014 Digital Analytics Associations Awards for Excellence
The Digital Analytics Association (DAA) is accepting nominations for the 4th Annual DAA Awards for Excellence for outstanding contributions to the digital analytics industry from individuals, companies as well as agencies and vendors, who may also nominate their clients for exceptional analytics work.
Digital Analytics Association to Host New York Symposium on Cutting Big Data Down to Size
The Digital Analytics Association (DAA) announced today that it will host its New York Symposium at The Graduate Center, CUNY on December 4th from 1 p.m. to 6:20 p.m. followed by a networking reception.
Digital Analytics Association to Host San Francisco Symposium at Google Office
The Digital Analytics Association (DAA) announced today the all-star speaker line up at its San Francisco Symposium at the Google office in San Francisco, CA on Tuesday, November 12 from 12:30pm to 5:30pm followed by a cocktail reception.
Digital Analytics Association to Host Seattle Symposium on Creating Great Customer Experiences
The Digital Analytics Association (DAA) announced today that it will host its fourth annual Seattle Symposium at the Microsoft Conference Center in Redmond, WA on Wednesday, November 6th from 9:00am to 4:30pm.
Digital Analytics Association to Host Philadelphia Symposium on Breakthrough Approaches to Data-Informed Storytelling
The Digital Analytics Association (DAA) announced today that it will host its third annual Philly Symposium at the University of Pennsylvania in Philadelphia, PA on Tuesday, October 22nd from 12:30pm to 5:30pm, followed by a cocktail hour.
Digital Analytics Association to Host Chicago Symposium on Optimizing the Customer Experience in an Omnichannel World
The Digital Analytics Association (DAA) announced that it will host its second annual Chicago Symposium at the Mid-America Club in Chicago, IL on Tuesday, September 17th from 12:00 pm to 5:30 pm followed by a cocktail hour.
Blueocean Market Intelligence Joins Digital Analytics Association
Blueocean Market Intelligence announced today it joined the Digital Analytics Association (DAA) as part of its efforts to help shape and advance the digital marketing and digital analytics industries.
Digital Analytics Association Announces 2013 – 2014 Board of Directors
The Digital Analytics Association (DAA) today announced its 2013 - 2014 Board of Directors as a result of a global election held in April/May among the almost 3,000 DAA members.
DAA to Host Inaugural Washington D.C. Symposium on Using Multi-Channel Analytics
The Digital AnalThe Digital Analytics Association (DAA) announced today that it will host its Inaugural Washington, DC Symposium at the Artisphere (Rosslyn Metro) in Arlington, VA on Tuesday, June 4th from 12:00 pm to 5:30 pm followed by networking.
2013 DAA Awards for Excellence Winners Announced
The Digital Analytics Association (DAA), announced today the winners of the 3rd annual DAA Awards for Excellence. All DAA members and non-members were invited to nominate outstanding contributions from individuals, agencies, vendors and practitioners who deserve recognition.
5 questions to Geddy Van Elburg on Digital Analytics and the EU Directive on Data Protection »
The DAA (Digital Analytics Association) has produced a new white paper that provides a comprehensive overview of the key differences on privacy issues between the...
San Francisco Giants’ Yeshayah Goldfarb to Keynote DAA Awards for Excellence Gala »
Wakefield, MA – March 20, 2013 – The DAA (Digital Analytics Association) is pleased to introduce Yeshayah Goldfarb, Director of Minor League Operations/Quantitative Analysis for...
DAA to Host Inaugural Dallas Symposium on Multi-Channel Analytics and Attribution »
WAKEFIELD, MA – (February XX, 2013) – The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), announced that they will host its inaugural...
Digital Analytics Association to Host Austin Symposium on Digital Analytics in the Real World »
WAKEFIELD, MA – (February XX, 2013) – The Digital Analytics Association (DAA), formerly the Web Analytics Association...
Digital Analytics Association to Host Los Angeles Symposium on Examining The Digital Marketing Chall »
WAKEFIELD, MA--(Marketwire - Jan 23, 2013) - The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), announced that it will host its second...
The Encima Group Donates Tag Management Referrals, Maintains Neutrality
Newark, DE – August 18, 2014 – Analytics consultancy The Encima Group, is pleased to announce the donation of several thousand dollars in referral fees earned through the recent recommendation and subsequent implementation of Signal’s technology platform. Signal’s Tag Management system (formerly BrightTag) was chosen by two of Encima’s major pharmaceutical clients as the best-in-class tag management solution.
Anametrix Selected as a Red Herring Top 100 North America Winner
SAN DIEGO - May 21, 2014 - Anametrix, the first cloud-based, real-time marketing analytics platform, has been named to the Red Herring 100 list of the leading private companies in technology from North America for 2014. The Red Herring award celebrates these startups' innovations and technologies across their respective industries.
Google strikes big ad measurement deal with comScore »
Google signed a major advertising deal with comScore to help the world's largest Internet search provider win more business from big brands like Kellogg...
Semphonic joins Ernst & Young LLP, expanding its digital measurement »
Ernst & Young LLP announced today that Semphonic, a leading digital measurement and data analytics consulting firm, has joined Ernst & Young in the U.S...
BrightTag Fuse Brings Real-Time Action to Cross-Channel Marketing »
Industry-first data integration on demand helps marketers unlock 10x customer lifetime value CHICAGO – February 26, 2013 – BrightTag today announced general availability of BrightTag...
Anametrix Appoints Olivier Silvestre VP of Client Success »
– WebSideStory Executive and Tealium Co-Founder Will Help Anametrix Customers Apply Marketing Analytics to Drive Return on Marketing Investment (ROMI) – SAN DIEGO – Feb....
Anametrix Unveils Multichannel Marketing Analytics Plug-In for Microsoft Excel »
Patent-Pending Plug-in Gives Marketers a Bi-Directional Data Exchange Between Excel and the Anametrix Real-Time Digital Analytics Platform SAN DIEGO – Jan. 24, 2013 – Anametrix...
Anametrix Names Veteran Marketing and Analytics Strategist Pelin Thorogood CEO and Board Director »
SAN DIEGO – Jan. 3, 2013 – Anametrix co-founder and Chairman of the Board Blaise Barrelet today announces Pelin Thorogood will succeed him as CEO...