Througout the year the DAA produces and hosts its own events and workshops as well as participating in many industry conferences. DAA produced events and workshops include the DAA Symposiums, DAA Awards for Excellence Gala, and DAA Essential Series. The official summit of the DAA is the eMetrics Summit. At most Summits, throughout the world, you'll find DAA activities, member meetings, and gatherings where you can talk with other members, directors of the board and staff.
Storytelling is a popular concept in data analysis circle these days. That's good! But it's one thing to know that you should craft persuasive and factual stories from your data, and yet another to know how to do it.
Attend a DAA Storytelling Workshop to learn:
- The importance of context when creating stories for different audiences
- To recognize and eliminate the clutter clouding your information
- How to direct your audience's attention to your most important points
DAA Essential Series
The DAA Essential Series is an interactive, discussion-based education program designed for those in digital analytics. This education series provides the opportunity to acquire a broad base of fundamental knowledge and skills quickly, while preparing you to function successfully as a digital analyst. This series focuses on the best practices in digital analytics setting you on a path to transition into more strategic and collaborative roles within your organization. Learn how to improve the integrity and precision of intelligence created for your business and to gain support by customizing your analytical efforts to the needs of your stakeholders. These classes are non-technical / not about the tools; some experience with basic digital analytics reporting is recommended but not required.
The DAA Symposia bring world class speakers to where digital analytics professionals are located and makes it more convenient, less expensive, and less time away from the office to learn from experts whom they would not normally be able to hear in person.
DAA Awards for Excellence Gala
The Awards for Excellence Gala celebrates the outstanding contributions to our profession by individuals, agencies, vendors and practitioners. It's an evening to honor your colleagues, clients and partners, starting with a cocktail reception, followed by dinner and then the awards presentations. You do not need to attend the eMetrics Summit to attend the DAA Awards for Excellence Gala, and you can register through either eMetrics or the DAA.
The Official Conference of the DAA
Marketing executives, managers, and business intelligence experts have been meeting at the eMetrics Summit since 2002 to increase the return on their marketing investments. This global conference and expo is recognized as a driving force for the application of marketing analytics, process, and technology for optimizing marketing value and informing business decisions.