Information Resources

DAA White Papers

DAA provides digital analysts with convenient access to commercial-free white papers and case studies. White papers and case studies are contributed by our association members who are driving innovation and working to enhance the knowledge and resources of digital analysts.

DAA Blogs

The DAA Blogs give you a chance to hear directly from industry experts, practioners, members, and DAA staff.  It provides valuable insights and unique perspectives on current issues and trends in digital analytics.
 

DAA Research

DAA's research-related initiatives help digital analysts focus on critical factors that affect their organizations. The insights gained from these initiatives better position professionals and organizations to be competitive in an ever-changing environment. This research is most valuable when combined with DAA's other programs, resources, and services. 
 

Industry Research

Industry and market research studies include trend studies conducted by some of the top industry analysts.
 

DAA Standards & Best Practices

Standards and best practices create a professional environment of advisory and informational publications. They are designed to assist digital analysts with daily business challenges. They enable organizations to confidently create systems, policies, and procedures to ensure high operational quality.
 

Symposia Video Library

Missed a local DAA Symposia or just want to watch a video or two? Visit our video library.
 

Recommended Reading

Review our list of recommended books and resources.