Online Education


The DAA, together with the University of British Columbia Continuing Studies (UBC) and University of California at Irvine Extension (UC Irvine), offer two top-level educational opportunities for Digital Analytics professionals.  These courses give students a powerful set of skills and knowledge that companies today need  to create and manage a digital analytics blueprint to drive measureable business improvement.


Below you’ll find more information about the programs, as well as how to register for each.  Special pricing is available for DAA members in both programs.

DAA and UBC Award of Achievement in Web Analytics
DAA and UBC Award of Achievement in Web Analytics

Certificate in Web Intelligence at UBC
Certificate in Web Intelligence

UBC/DAA Award of Achievement in Digital Analytics

UBC continuing studies web analytics award of achievement

The award winning UBC/DAA Award of Achievement in Digital Analytics is offered through the University of British Columbia and is delivered in four 100% online courses:
 
  1. Introduction to Web Analytics

  2. Web Analytics for Site Optimization

  3. Measuring Marketing Campaigns Online

  4. Creating and Managing the Analytical Business Culture

Experience with a web analytics reporting tool is recommended before taking the courses, as the curriculum does not address the "hands on" elements of working with a specific tool.
Course fees are paid on a course-by-course basis at $725 CAD each ($640 CAD for DAA members). The total program fee is $2,900 CAD.
Intensive Programs (available in English, Spanish and German) are offered twice yearly and priced at $2,500 CAD for all four courses ($2,400 CAD for DAA members).  

Learn More and Register:

Award Winning Program

The UBC/DAA Award of Achievement in Digital Analytics Program is the 2014 recipient of Outstanding Program – Non Credit from the University Professional Continuing Education Association (UPCEA). This award honors non-credit continuing education programs at UPCEA member institutions recognizing outstanding professional and continuing education programs and excellence in achieving educational objectives.

In addition, the UBC/DAA Award of Achievement in Digital Analytics has been distinguished with a CAUCE (Canadian Association for University Continuing Education) Program Excellence Award!

Web Intelligence Certificate at UC Irvine


UC Irvine Extension and the University of British Columbia Continuing Studies have combined their resources to offer this certificate program, which provides award-winning education on digital analytics and leading-edge courses on data warehousing, business intelligence, and other business topics. These courses give students a powerful set of skills and knowledge that today’s companies need for growth and success.

This program is designed for individuals who wish to enter the field of digital analytics, including those whose job functions include marketing, website design, corporate branding, product positioning, or other aspects of database-driven marketing. The focus of the program is on using technology to achieve business objectives. People who are well-suited for web influence tend to be comfortable with technology, have good analytical thinking skills, and understand the importance of serving customers more effectively by implementing sound business strategies.

Learn More and Register:

Graduates are Eligible for the Jim Novo Award for Academic Excellence

Since 2007, this annual award is given to the graduate with the highest grade average over all 4 courses of the UBC/DAA Award of Achievement in Digital Analytics and is awarded by the Digital Analytics Association and University of British Columbia Continuing Studies.

View the list of award recipients and read more about the Jim Novo Award of Academic Excellence!