|UBC Course Dates|
Introduction to Web Analytics
Jan 10-Feb 7, 2017
Web Analytics for Site Optimization
Jan 24 – Feb 21, 2017
Measuring Marketing Campaigns Online
Jan 13 – Feb 28, 2017
Creating and Managing the Analytical Business Culture
Feb 7 – Mar 7, 2017
Programa Intensivo en Analitica Digital
English Intensive Program
Jan 25 – Jun 7, 2017
Feb 7 – Jun 23, 2017
The DAA, together with the University of British Columbia Continuing Studies and University of California (UC Irvine), offer two top-level educational opportunities for Digital Analytics professionals. These courses give students a powerful set of skills and knowledge that companies today need to create and manage a digital analytics blueprint to drive measureable business improvement.
Below you'll find more information about the programs, as well as how to register for each. Special pricing is available for DAA members.
UBC/DAA Award of Achievement in Digital Analytics
The multiple award winning UBC/DAA Award of Achievement in Digital Analytics is offered through the University of British Columbia and is delivered in four 100% online courses:
- Introduction to Web Analytics
- Web Analytics for Site Optimization
- Measuring Marketing Campaigns Online
- Creating and Managing the Analytical Business Culture
Learn More and Register:
- Read a program overview, including details about curriculum, fees, and scheduling
- Register for upcoming sessions
- Listen to a webinar about the program
Pricing: Course fees are paid on a course-by-course basis at $725 CAD each ($640 CAD for DAA members). The total program fee is $2,900 CAD.
Intensive Programs (available in English, Spanish and German) are offered twice yearly and priced at $2,500 CAD for all four courses ($2,400 CAD for DAA members).
- Stay informed by joining the UBC Analytics and Intelligence Subscription List
Click below to see more information about the program in your preferred language of English, Spanish or German.
Graduates are Eligible for the Jim Novo Award for Academic Excellence
Since 2007, this annual award is given to the graduate with the highest grade average over all 4 courses in the UBC/DAA Program. The recipient is announced at the DAA Awards for Excellence Gala.
View the list of award recipients and read more about the Award!
Award Winning Program
The UBC/DAA Award of Achievement in Digital Analytics Program is the recipient of Outstanding Program - Non Credit from the University Professional Continuing Education Association (UPCEA). This award honors non-credit continuing education programs at UPCEA member institutions recognizing outstanding professional and continuing education programs and excellence in achieving educational objectives.
In addition, the UBC/DAA Award of Achievement in Digital Analytics has been distinguished with a CAUCE (Canadian Association for University Continuing Education) Program Excellence Award!
Web Intelligence Certificate
The University of California Irvine, Division of Continuing Education and the University of British Columbia Continuing Studies jointly offer this certificate program, which provides education on digital analytics and leading-edge courses on data warehousing, business intelligence, and other business topics. These courses give students a powerful set of skills and knowledge that today's companies need for growth and success.
Designed for individuals who wish to enter the field of digital analytics, including those whose job functions include marketing, website design, corporate branding, product positioning, or other aspects of database-driven marketing, the focus of the program is on using technology to achieve business objectives. People who are well-suited for web influence tend to be comfortable with technology, have good analytical thinking skills, and understand the importance of serving customers more effectively by implementing sound business strategies.
Learn More and Register:
Read a program overview or listen to an informational webinar
Read about courses and scheduling
Download a PDF brochure about the program.