Online Education

The DAA, together with the University of British Columbia Continuing Studies (UBC) and University of California at Irvine Extension (UC Irvine), offer two top-level educational opportunities for Digital Analytics professionals.  These courses give students a powerful set of skills and knowledge that companies today need  to create and manage a digital analytics blueprint to drive measureable business improvement.

Below you’ll find more information about the programs, as well as how to register for each.

DAA and UBC Award of Achievement in Web Analytics
DAA and UBC Award of Achievement in Web Analytics

Certificate in Web Intelligence at UBC
Certificate in Web Intelligence

UBC/DAA Award of Achievement in Digital Analytics

UBC continuing studies web analytics award of achievement

The award winning UBC/DAA Award of Achievement in Digital Analytics (formerly the Award of Achievement in Web Analytics) is offered through the University of British Columbia. The first web analytics educational program of its kind, the UBC/DAA Award of Achievement in Digital Analytics is delivered comprehensively in four 100% online courses:
  1. Introduction to Web Analytics

  2. Web Analytics for Site Optimization

  3. Measuring Marketing Campaigns Online

  4. Creating and Managing the Analytical Business Culture

Experience with a web analytics reporting tool is recommended before taking the courses, as the curriculum does not address the "hands on" elements of working with a specific tool.
Course fees are paid on a course-by-course basis at $710 CAD each ($640 CAD for DAA members). The total program fee is $2,840 CAD.
Intensive Programs (currently in English and German) are offered twice yearly and priced at $2,500 CAD for all four courses ($2,400 CAD for DAA members).  New!  Programa Intensivo en Analítica Digital en Español.

Learn More and Register:

Award Winning Program

The UBC/DAA Award of Achievement in Digital Analytics Program is the 2014 recipient of Outstanding Program – Non Credit from the University Professional Continuing Education Association (UPCEA)! This award honors non-credit continuing education programs at UPCEA member institutions recognizing outstanding professional and continuing education programs and excellence in achieving educational objectives.

In addition, the UBC/DAA Award of Achievement in Digital Analytics has been distinguished with a CAUCE (Canadian Association for University Continuing Education) Program Excellence Award!

Web Intelligence Certificate at UC Irvine

UC Irvine Extension and the University of British Columbia Continuing Studies have combined their resources to offer this certificate program, which provides award-winning education on digital analytics and leading-edge courses on data warehousing, business intelligence, and other business topics. These courses give students a powerful set of skills and knowledge that today’s companies need for growth and success.

This program is designed for individuals who wish to enter the field of digital analytics, including those whose job functions include marketing, website design, corporate branding, product positioning, or other aspects of database-driven marketing. The focus of the program is on using technology to achieve business objectives. People who are well-suited for web influence tend to be comfortable with technology, have good analytical thinking skills, and understand the importance of serving customers more effectively by implementing sound business strategies.

Learn More and Register:

Graduates are Eligible for the Jim Novo Award for Academic Excellence

Since 2007, this annual award is given to the graduate with the highest grade average over all 4 courses of the UBC/DAA Award of Achievement in Digital Analytics and is awarded by the Digital Analytics Association and University of British Columbia Continuing Studies.

View the list of award recipients and read more about the Jim Novo Award of Academic Excellence!

What do the students think?

"The UBC/DAA program was very rewarding…up to that point I had only practical experience in the field of analytics and participating in the program was a valuable opportunity for me to be guided through key analytics principles and content in a structured learning environment .The Award of Achievement in Digital Analytics had been on my radar for a while - it has a great reputation in the marketplace, it was my first choice when considering the digital analytics courses available."
-Lisa Womersley, Digital Frontier Partners

“I’d been trying for the past six months to find information similar to that available in our online class, and to little avail. It's been amazing to have such a comprehensive set of information and know that it's from the best folks.”
- Shaina Boone, Critical Mass

“I wanted to reach out to thank the DAA leadership, particularly those that shaped the education program with the UBC and the certification program, for helping me change my career-- and frankly—my life. In 2009 I was working as a web analyst at a leading internet company, where I had been for almost 10 years…However, I had no idea how – or the confidence – to take the skills I had out on the market.
Thanks to the DAA/UBC courses, as well as attending an eMetrics conference, I gained confidence that the experience I had was transferable... I signed up to 'test the test' for the DAA certification at eMetrics, took it cold, and was pleased to learn that I had scored quite well. Late last spring, I decided to branch out on my own as a freelancer and I haven't looked back yet…in my first six months in business I completely replaced my former salary. I never would have had the confidence to do this without the structure you established through the DAA.”
- Elizabeth Brady,  EWBAnalytics