Storytelling Workshops

Storytelling is a popular concept in data analysis circle these days. That’s good! But it’s one thing to know that you should craft persuasive and factual stories from your data, and yet another to know how to do it.

 Workshop attendees will learn:

  • Three reasons why data analysts should tell stories
  • How to avoid common storytelling mistakes
  • The right way to tell stories based on data

Workshop Agenda:

  • Opening Presentation: Telling Stories... to Whom?
  • Exercise: Learn how to concisely define and defend your expertise
  • Discussion: Spotting Analytics BS
  • Break
  • Presentation: Elements of a Good Data Story
  • Exercise: Parsing Your Story – identify the key elements of your data story
  • Exercise: The First Few Seconds --practice data storytelling
  • Break
  • Discussion: Storytelling Exercise Recap
  • Presentation: Expanding Your Story --Learn the right way to prepare for a data-centric presentation and let your story unfold
  • Closing: Review key messages, and learn where to find more information on data storytelling

Key takeaways:

  • How to best communicate with high-level managers
  • Best practices for analytics presentations
  • The key elements of a persuasive data story
  • How to concisely define and defend your expertise
  • Tips for high-impact storytelling
  • How to spot weaknesses in data analysis before your manager does
  • The crucial features of a “good story”
  • How to prepare data-centric, compelling presentations
  • How to provide clearer, more actionable information for decision making
  • Resources for data storytelling

Instructor: Meta S. Brown
Meta S. Brown translates analytics into plain English. She has helped organizations across the US, Europe and South America increase profits with the help of statistics, data mining and text mining. Ms. Brown is author of Data Mining for Dummies.

Workshop Pricing
DAA Members: $295
Non-Members: $395

Storytelling Workshop Calendar

October 17, 2014

October 30, 2014

November 13, 2014
San Francisco

November 18, 2014

December 10, 2014