White Papers

DAA’s free white papers contain a wide variety of topics that help guide digital analysts to understand complex strategies, solve problems, and make decisions. Presented by DAA Sponsors and Corporate Members, these papers feature leading industry analysts and cover a variety of hot topics in digital analytics.

Sponsored White Paper

Digital Marketers Guide to Call Attribution (Provided by DialogTech)

Corporate Member White Papers

DAA Corporate members are encouraged to share industry white papers.

White Papers Archive

Membership Office