Digital Analytics Association - "Advancing the use of data to understand and improve the digital world through professional development and community."
Digital Analytics Cookbook
The Digital Analytics Cookbook is the ultimate tool to establish best practices across the industry by the sharing, creating, and replicating of digital analyses by DAA members. The original recipes in the Cookbook are from luminaires in the field, with the repository growing and evolving every day. The analyses are easy-to-follow, with step-by-step instructions for implementing the analyses at your own organization.
Learn More2020 Quantie Winners Announced
Thanks to all who nominated, cast their votes, and joined us at the online Quantie Awards reveal to celebrate and vote for our 2020 winners! If you missed the reveal you can watch the individual award announcements or the entire on-demand recording (available to all registered attendees).
Learn More2020 Compensation Report
The 2020 Compensation and Benefits report is finally here! Launched by DAA and sponsored by InfoTrust, this survey sought to measure compensation levels, identify typical benefits, and to determine to what degree various factors drive your earnings and perceived value with employers, in the US and internationally.
The report is FREE for all DAA members and survey participants, so make sure to download your copy today.
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Are you benefiting from DAA?
Check out some of the benefits of the DAA found nowhere else.
Analytics Academy by Sparkline
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Quanties Award Program
Job Descriptions for Digital Analysts
Active Online Community
DAA Mentoring Program
Join Today!
Membership in the DAA provides individuals and organizations with an array of benefits found nowhere else. We focus on Professional Development, Career Resources, Community and Networking. What are you waiting for? Become part of DAA today.
Some of DAA's Recent Sponsors
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Sponsorships Available!
DAA has a variety of benefit-rich sponsorship opportunities to help you reach a targeted audience of digital analytics professionals. Our members are decision makers and influencers in this important and growing space.
Latest News
Monday, February 15, 2021
Kimberly Mosley Hired as DAA Executive Director
Friday, October 23, 2020
2020 DAA Quantie Winners Announced
Thursday, October 22, 2020
Salaries for Analytics Professionals Rose 6% Since 2019
September 9, 2020
2020 DAA Quantie Finalists Announced
June 23, 2020
Digital Analytics Association’s Global Membership Elects 2020-21 Directors and Officers
June 3, 2020
DAA Compensation Study - Participate Today to Get the Report
April 20, 2020
Salt Lake City is Digital Analytics Association’s Newest Chapter
March 16, 2020
DAA Quantie Awards Nominations Open
View All Past Releases