Digital Analytics Association

The Digital Analytics Association - "Advancing the use of data to understand and improve the digital world through professional development and community."

Symposia: We’re Coming to You

DAA Symposia are half-day events hosted in major cities that bring together the best and brightest minds in digital analytics, web analytics, marketing and business.

For a complete list of upcoming symposia, please click here.

Attend, sponsor, or speak at an upcoming Symposia.

Industry Compensation Report

The results for the 2016 Digital Analytics Industry Compensation Study are here, and it’s time to find out what your colleagues have to say about their compensation.

Sponsored by Google, the 2016 Digital Analytics Industry Compensation Report is based on data submitted by more than 730 digital analytics professionals in November 2016.

Get the Compensation Report Here.

Women in Analytics

Women in Analytics (WiA) has a vision for an analytics profession that supports gender equality.

WiA’s focus is networking, highlighting leadership opportunities for women and finding ways to help bring more women into the profession.

Learn More about joining and contributing to the conversation.

Career Education

Propel your career forward by continuing your education in digital analytics. Offered 100% online in English, Spanish, and German, the UBC/DAA Award of Achievement in Digital Analytics will equip you with a solid foundation to create and manage a digital analytics blueprint and drive measureable business improvement.
Courses are now open for registration | Discounted fees for DAA members.

Are you benefiting from DAA?

Check out some of the benefits of the DAA found nowhere else.

Digital Analytics Industry Compensation Study Report from DAA

Digital Analytics Industry Compensation Report

Analytics Cookbook Recipes

Self Assessment for Digital Analysts

Job Descriptions for Digital Analysts

Active Online Community

DAA's Oficial Conference Partner eMetrics

DAA's Official Conference Partner. Members Use Discount Code DAA10.

Join Today!

Membership in the DAA provides individuals and organizations with an array of benefits found nowhere else. We focus on Professional Development, Career Resources, Community and Networking. What are you waiting for? Become part of DAA today.

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Some of DAA's Recent Sponsors

Sponsorships Available!

DAA has a variety of benefit-rich sponsorship opportunities to help you reach a targeted audience of digital analytics professionals. Our members are decision makers and influencers in this important and growing space.

Learn more...