The Digital Analytics Association - "Advancing the use of data to understand and improve the digital world through professional development and community."
Digital Analytics Cookbook
The Digital Analytics Cookbook is an initiative by the DAA to capture effective, replicable digital analyses that can be shared, developed and implemented by members of the Association. These digital analyses are called “recipes,” and the recipes combined comprise the Cookbook.
The Digital Analyst Self-Assessment is the ultimate professional development resource for digital analysts. Intuitive and easy-to-use, the self-assessment asks you to rate yourself against the key defined competencies of successful digital analysts.
Symposia: We’re Coming to You
DAA Symposia are half-day events hosted in major cities that bring together the best and brightest minds in digital analytics, web analytics, marketing and business.
For a complete list of upcoming symposia, please click here.
Women in Analytics
Women in Analytics (WiA) has a vision for an analytics profession that supports gender equality.
WiA’s focus is networking, highlighting leadership opportunities for women and finding ways to help bring more women into the profession.
Learn More about joining and contributing to the conversation.
Are you benefiting from DAA?Check out some of the benefits of the DAA found nowhere else.
Membership in the DAA provides individuals and organizations with an array of benefits found nowhere else. We focus on Professional Development, Career Resources, Community and Networking. What are you waiting for? Become part of DAA today.
Some of DAA's Recent Sponsors
DAA has a variety of benefit-rich sponsorship opportunities to help you reach a targeted audience of digital analytics professionals. Our members are decision makers and influencers in this important and growing space.