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Latest News

August 3, 2016

Digital Analytics Cookbook Reaches Milestone Surpassing 50 Recipes

July 24, 2016

Digital Analytics Association’s Global Membership Elects 2016-17 Directors and Officers Casey Carey of Google Continues as President

April 05, 2016

Digital Analytics Association Names Recipients of 2016 Awards for Excellence at Annual Gala Event

March 15, 2016

Marilee Yorchak Named Executive Director of Digital Analytics Association


September 16, 2015

DAA Offers Self-Assessment Resource for Digital Analytics Professionals

June 02, 2015

Digital Analytics Association's Global Membership Elects 2015-16 Directors and Officers

April 7, 2015

DAA Produces the Digital Analyst Competency Framework, an Important Industry First

  • 8 New Digital Analytics Strategies to Drive More Calls and Revenues

  • eMetrics - The Official Conference of the DAA

  • Hiring Simplified - Introducing the New Digital Analytics Job Descriptions

  • September's Now Showing Webinar

  • Predictive Analytics World New York

  • Learn More About DAA Sponsorship Opportunities

Symposia: We’re Coming to You

Symposia

DAA Symposia are half-day events hosted in major cities that bring together the best and brightest minds in digital analytics, web analytics, marketing and business.

Join us Philadelphia (October 6), Seattle (November 3), San Francisco (November 9), Washington DC (November 16), for world-class speakers from leading companies and universities sharing knowledge and leading conversations on the pulse of the latest in digital analytics.

For a complete list of upcoming symposia, please click here.

Attend, sponsor, or speak at an upcoming Symposia.

Join the DAA

Join the DAA

As a DAA member, you’ll have access to resources, industry thought leaders, and tools that will better prepare you to understand, manage, and act on your Big Data. A $199 Individual Membership is the first step in developing yourself as a leader in the Digital Analytics profession. [More]

Interested in your entire company having a membership? [More]

eMetrics Summit New York

eMetrics Summit New York 2016, The Future of Marketing Analytics
Master digital marketing analytics at the eMetrics Summit in New York, the official conference of the DAA. Join the DAA at the Jacob Javits Center, October 23-27, as eMetrics brings together those responsible for the results of their company's website, social media, ecommerce, web intelligence, data strategy, audience research and measurement, and more. Utilize code DAA10 for 10% off of full conference passes – register now.

Professional Development

UBC DAA Partner Program

Propel your career in the growing digital measurement industry. Offered 100% online in English, German and Spanish, the UBC/DAA partner program gives you solid foundation in digital analytics to drive website and business improvements. DAA content with industry facilitators, complete at your own pace within two years or all four courses in a five month intensive. Join graduates from 60 countries and expand your expertise. Fall session courses are now open for registration | Discounted fees for DAA members.

What is Digital Analytics?

The science of analysis using data to understand historical patterns with an eye to improving performance and predicting the future. The analysis of digital data refers to information collected in interactive channels (online, mobile, social, etc.). Digital Analytics has become an integral part of core business strategies and maintaining a competitive edge. Digital data started the Big Data meme as it heralded the onslaught of Volume, Variety and Velocity, opening the door to new types of correlative discovery much wider. Digital Analytics is a moving target of innovation and exploration. That's what makes it fascinating.