• 8 New Digital Analytics Strategies to Drive More Calls and Revenues

  • eMetrics - The Official Conference of the DAA

  • Hiring Simplified - Introducing the New Digital Analytics Job Descriptions

  • September's Now Showing Webinar

  • Predictive Analytics World New York

  • Learn More About DAA Sponsorship Opportunities

Join the DAA

Join the DAA

As a DAA member, you’ll have access to resources, industry thought leaders, and tools that will better prepare you to understand, manage, and act on your Big Data. A $199 Individual Membership is the first step in developing yourself as a leader in the Digital Analytics profession. [More]

Interested in your entire company having a membership? [More]

eMetrics Summit New York

eMetrics Summit New York 2016, The Future of Marketing Analytics
Master digital marketing analytics at the eMetrics Summit in New York, the official conference of the DAA. Join the DAA at the Jacob Javits Center, October 23-27, as eMetrics brings together those responsible for the results of their company's website, social media, ecommerce, web intelligence, data strategy, audience research and measurement, and more. Utilize code DAA10 for 10% off of full conference passes – register now.

Professional Development

UBC DAA Partner Program

Propel your career in the growing digital measurement industry. Offered 100% online in English, German and Spanish, the UBC/DAA partner program gives you solid foundation in digital analytics to drive website and business improvements. DAA content with industry facilitators, complete at your own pace within two years or all four courses in a five month intensive. Join graduates from 60 countries and expand your expertise. Fall session courses are now open for registration | Discounted fees for DAA members.

What is Digital Analytics?

The science of analysis using data to understand historical patterns with an eye to improving performance and predicting the future. The analysis of digital data refers to information collected in interactive channels (online, mobile, social, etc.). Digital Analytics has become an integral part of core business strategies and maintaining a competitive edge. Digital data started the Big Data meme as it heralded the onslaught of Volume, Variety and Velocity, opening the door to new types of correlative discovery much wider. Digital Analytics is a moving target of innovation and exploration. That's what makes it fascinating.