Digital Analytics Association - "Fostering community, advocacy, and professional development that empowers you and your team to deliver value through analytics. "


2022 Compensation Study


DAA has released the new 2022 compensation survey.  In April we surveyed members to gain more insights into the compensation and benefits unique to the digital analytics profession. Sponsored by InfoTrust, the survey measured compensation levels, identify typical benefits, and determine to what degree various factors drive your earnings and perceived value with employers, in the US and internationally. 

Download Now

2022 Quanties Awards


We have the winners for the 2022 Quantie Awards! This award program recognizes the best and the brightest in our industry! A volunteer panel of judges and voting members selected the winners in the categories of Top Analytics Educator, Difference Maker, Top Large Agency, Top Small Agency, and Top Analytics Team. 

But big fun was had on November 9, as finalists in the categories of Top Consultant, Top Practitioner, and Best New Technology presented their cases in a fun, virtual, ‘Shark Tank’ style competition. 

View 2022 Finalists and Winners

Digital Analytics Cookbook

DAA Cookbook

The Digital Analytics Cookbook is the ultimate tool to establish best practices across the industry by the sharing, creating, and replicating of digital analyses by DAA members. The original recipes in the Cookbook are from luminaires in the field, with the repository growing and evolving every day. The analyses are easy-to-follow, with step-by-step instructions for implementing the analyses at your organization.

Learn More

Are you benefiting from your DAA membership?

Check out some of the benefits found nowhere else.

DAA Exclusive Member Benefit - Self Assessment for Digital Analysts

Quanties Award Program

DAA Exclusive Member Benefit - Digital Analytics Self Assessment

Analytics Self Assessment

Digital Analytics Job Descriptions

Job Descriptions for Digital Analysts

DAA Exclusive Member Benefit - Digital Analytics Essentials Education

Analytics Essentials Series

DAA Mentoring Program


Join Today!

Membership in the DAA provides individuals and organizations with an array of benefits found nowhere else. We focus on Professional Development, Career Resources, Community and Networking. What are you waiting for? Become part of DAA today.


Some of DAA's Recent Sponsors

Sponsorships Available!

DAA has a variety of benefit-rich sponsorship opportunities to help you reach a targeted audience of digital analytics professionals. Our members are decision makers and influencers in this important and growing space.

Learn more...