• August Now Showing Webinar

  • Learn More About DAA Sponsorship Opportunities

  • Get the industry first Competency Framework and Job Descriptions!

  • Predictive Analytics World New York

  • eMetrics - The Official Conference of the DAA

Join the DAA

Join the DAA

As a DAA member, you’ll have access to resources, industry thought leaders, and tools that will better prepare you to understand, manage, and act on your Big Data. A $199 Individual Membership is the first step in developing yourself as a leader in the Digital Analytics profession. [More]

Interested in your entire company having a membership? [More]

White Paper: Call Attribution

Digital Marketers Guide to Call Attribution
The Digital Marketers Guide to Call Attribution.
Digital marketing has gone mobile. And thanks to smartphones and click-to-call, consumers are responding to search, social, display and other digital ads and campaigns by calling businesses by the billions. These calls, while often the most lucrative type of conversion, are also the most difficult for marketers to measure and optimize. Get this sponsored guide from DialogTech to learn how.

Professional Development


Propel your career in the growing digital measurement industry. Offered 100% online in English, German and Spanish, the UBC/DAA partner program gives you solid foundation in digital analytics to drive website and business improvements. DAA content with industry facilitators, complete at your own pace within two years or all four courses in a five month intensive. Join graduates from 60 countries and expand your expertise. Fall session courses are now open for registration | Discounted fees for DAA members.

What is Digital Analytics?

The science of analysis using data to understand historical patterns with an eye to improving performance and predicting the future. The analysis of digital data refers to information collected in interactive channels (online, mobile, social, etc.). Digital Analytics has become an integral part of core business strategies and maintaining a competitive edge. Digital data started the Big Data meme as it heralded the onslaught of Volume, Variety and Velocity, opening the door to new types of correlative discovery much wider. Digital Analytics is a moving target of innovation and exploration. That's what makes it fascinating.