Digital Analytics Association - "Fostering community, advocacy, and professional development that empowers you and your team to deliver value through analytics. "


2022 Compensation Study


DAA launched a NEW compensation survey in April 2022 to gain more insights about the compensation and benefits unique to the digital analytics profession. Sponsored by InfoTrust, the survey seeks to measure compensation levels, identify typical benefits, and determine to what degree various factors drive your earnings and perceived value with employers, in the US and internationally. Findings will be available in the summer of 2022 so check back soon!

In the meantime, you can still download the 2020 compensation report.

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2021 Quanties Award Winners


Thanks to those who took the time to recognize our industry’s trailblazers, educators, and innovative technologies. Congratulations to all finalists and winners.

View the Winners

Digital Analytics Cookbook

DAA Cookbook

The Digital Analytics Cookbook is the ultimate tool to establish best practices across the industry by the sharing, creating, and replicating of digital analyses by DAA members. The original recipes in the Cookbook are from luminaires in the field, with the repository growing and evolving every day. The analyses are easy-to-follow, with step-by-step instructions for implementing the analyses at your own organization.

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Are you benefiting from your DAA membership?

Check out some of the benefits found nowhere else.

Digital Analytics Cookbook Recipes

Analytics Academy by Sparkline

DAA Exclusive Member Benefit - Self Assessment for Digital Analysts

Quanties Award Program

Digital Analytics Job Descriptions

Job Descriptions for Digital Analysts

DAA Exclusive Member Benefit - Digital Analytics Essentials Education

Analytics Essentials Series

DAA's Oficial Conference Partner eMetrics

DAA Mentoring Program


Join Today!

Membership in the DAA provides individuals and organizations with an array of benefits found nowhere else. We focus on Professional Development, Career Resources, Community and Networking. What are you waiting for? Become part of DAA today.


Some of DAA's Recent Sponsors

Sponsorships Available!

DAA has a variety of benefit-rich sponsorship opportunities to help you reach a targeted audience of digital analytics professionals. Our members are decision makers and influencers in this important and growing space.

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