Digital Analytics Association - "Advancing the use of data to understand and improve the digital world through professional development and community."


Digital Analytics Cookbook

DAA Cookbook

The Digital Analytics Cookbook is the ultimate tool to establish best practices across the industry by the sharing, creating, and replicating of digital analyses by DAA members. The original recipes in the Cookbook are from luminaires in the field, with the repository growing and evolving every day. The analyses are easy-to-follow, with step-by-step instructions for implementing the analyses at your own organization.

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2021 Quanties Award Winners


Thanks to those who took the time to recognize our industry’s trailblazers, educators, and innovative technologies. Congratulations to all finalists and winners.

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2020 Compensation Report


The 2020 Compensation and Benefits report was launched by DAA and is sponsored by InfoTrust. This survey sought to measure compensation levels, identify typical benefits, and to determine to what degree various factors drive your earnings and perceived value with employers, in the US and internationally. The report is FREE for all DAA members and survey participants, so make sure to download your copy today.

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Are you benefiting from DAA?

Check out some of the benefits of the DAA found nowhere else.

Digital Analytics Cookbook Recipes

Analytics Academy by Sparkline

DAA Exclusive Member Benefit - Self Assessment for Digital Analysts

Quanties Award Program

Digital Analytics Job Descriptions

Job Descriptions for Digital Analysts

DAA hs an active online community

Active Online Community

DAA's Oficial Conference Partner eMetrics

DAA Mentoring Program


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Membership in the DAA provides individuals and organizations with an array of benefits found nowhere else. We focus on Professional Development, Career Resources, Community and Networking. What are you waiting for? Become part of DAA today.


Some of DAA's Recent Sponsors

Sponsorships Available!

DAA has a variety of benefit-rich sponsorship opportunities to help you reach a targeted audience of digital analytics professionals. Our members are decision makers and influencers in this important and growing space.

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