• While the DAA has ceased as a membership organization, much of the great content it has curated will live on (and be updated), thanks to the Content Marketing Institute. In the interim, you can still access DAA content here and CMI will update you along the way. If you have questions about CMI, please contact the team here. If you have questions about membership with the American Marketing Association, please click here. We are looking forward to continued education and community.

Digital Analytics Association - "Fostering community, advocacy, and professional development that empowers you and your team to deliver value through analytics. "


2022 Compensation Study


DAA has released the 2022 compensation survey. Sponsored by InfoTrust, the report shows compensation levels, identifies typical benefits, and determines to what degree various factors drive your earnings and perceived value with employers in the US and internationally. 

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Quanties Awards


We have the winners for the 2023 Quantie Awards! This award program recognizes the best and the brightest in our industry! A volunteer panel of judges and voting members selected the winners in Difference Maker, Top Large Agency, Top Small Agency, and Top Analytics Team. 

But big fun was had on October 11, as Top Consultant and Best New Technology finalists presented their cases in a fun, virtual, ‘Shark Tank’ style competition. 

View 2023 Finalists and Winners

Digital Analytics Cookbook

DAA Cookbook

The Digital Analytics Cookbook is the ultimate tool to establish best practices across the industry by the sharing, creating, and replicating of digital analyses by DAA members. The original recipes in the Cookbook are from luminaires in the field, with the repository growing and evolving every day. The analyses are easy to follow, with step-by-step instructions for implementing the analyses at your organization.

Learn More

Are you benefiting from your DAA membership?

Check out some of the benefits found nowhere else.

DAA Exclusive Member Benefit - Self Assessment for Digital Analysts

Quanties Award Program

DAA Exclusive Member Benefit - Digital Analytics Self Assessment

Analytics Self Assessment

Digital Analytics Job Descriptions

Job Descriptions for Digital Analysts


Some of DAA's Recent Sponsors