Jeff Allen Receives the 2022 Jim Sterne Lifetime Achievement Award

Matteson, Ill. – November 9, 2022

The Digital Analytics Association (DAA) announced today that Jeff Allen has been named the Jim Sterne Lifetime Achievement Award winner for 2022. The Jim Sterne Lifetime Achievement Award recognizes long-term service and contributions to the industry of digital analytics and is the organization’s highest honor.
Jeff is the CMO at Sensor Tower, a leading, trusted source of enterprise-grade market intelligence and performance metrics in the mobile app ecosystem. There he combines a GM mindset with his CMO skillset to make tech products win. He also served on the board of directors for six years, co-invented and co-chaired the Quanties, and even served as its emcee.
“Jeff is one of the top professionals in our industry and we are very fortunate to have his leadership and dedication to DAA and our industry,” said Kimberly Mosley, Executive Director Digital Analytics Association. “ The award is in recognition of his tireless efforts to unlock insights in analytics.”
“Jeff, this award is in recognition of your dedication, your ingenious new ideas, your serious leadership skills, your dynamic enthusiasm, and your constant focus on growing the DAA,” said Jim Sterne, Director Emeritus Digital Analytics Association. “We all thank you for what you have done.”
Jeff was honored at the virtual Quanties Award celebration on November 9, 2022.

About Digital Analytics Association

About the Digital Analytics Association (DAA) The DAA is a not-for-profit, volunteer-powered association whose mission is to foster community, advocacy, and professional development that empowers you and your team to deliver value through analytics. Founded in 2004, DAA's vision is to unlock your potential through analytics. The organization has a community of over 17,000 people around the world, representing a broad spectrum of expertises and industries. For more information about the DAA, or to become a member, visit the DAA website at

Media Contact:
Kimberly Mosley, Executive Director
(907) 313-4542