The Digital Analytics Cookbook is an initiative by the Digital Analytics Association to capture effective, replicable digital analyses that can be shared, developed and implemented by members of the Association. These digital analyses are called “recipes,” and the recipes combined comprise the Cookbook.
The digital analytics industry is fast-paced, and innovation is key to maintaining a high standard on the job. The qualities of the world of digital analytics make it an exciting industry to be in, but also highlight the need for an exchange of ideas that allow analysts to spend less time inventing the wheel, and more time pressing forward.
The Digital Analytics Cookbook is the ultimate tool to establish best practices across the industry by the sharing, creating, and replicating of digital analyses by DAA members. The original recipes in the Cookbook are from luminaires in the field, with the repository growing and evolving daily. The analyses are easy-to-follow, with step-by-step instructions for implementing the analyses at your own organization.
Other examples of recipes include:
- How to Track Core Web Vitals with Google Tag Manager
- How to Implement Content Group in Google Analytics 4 via GTM
- Best Metrics and Reports for Optimizing SEO & SEM Together
- Calculating ROI for Content
Not a member? Join or renew your membership today to access these step-by-step guides.