Applying Digital Analytics

Applying Digital Analytics



DAA is excited to announce the launch of the 2nd course in the newly revised, completely online, Essentials Series. This is an interactive, discussion-based education program.

Course 2 will be, Applying Digital Analytics. This will consist of: Coursework/assignments that will be completed weekly prior to the online class with Anil Batra. The online class will occur twice a week for approximately 1 hour, with Anil conducting an online class format, allowing students access to a SME for Q & A and/or class discussion. Zoom will be used, and sessions will be recorded.

Description of Applying Digital Analytics: This course picks up where the Essentials Series Online – Fundamentals of Digital Analytics left off.  Applying Digital Analytics will take attendees deeper into the application of the web analytics processes and insight into the pitfalls to avoid. You will learn the steps to using web analytics to improve site design, digital marketing, conversion/lead optimization, and improving return on marketing.

Upon completion of this course, participants will be able to:

  • Assess the Digital Analytics maturity of their organization
  • Help Digital Strategy and Web Design teams in Persona Development
  • Incrementally finetune their website; creating a better customer experience and optimizing performance
  • Start Personalizing the user experience
  • Get started with Machine Learning

If you understand the Fundamentals of Digital and Web Analytics and are ready to take the next step in your career, then this course is for you!

Here’s what you’ll learn:

  1. Assess the Digital Analytics maturity of their organization
  2. Distribute and communicate Web analytics data to create a data driven culture
  3. Improve campaign performance and profitability – Display, Email, SEM, and Social media
  4. Incrementally fine tune the website to create better customer experience and performance
  5. Conduct A/B testing

Class dates/times:

To Be Announced (slated for early 2022)

Upon completion of the course, candidates/participants will receive:

  1. Certificate
  2. Digital Badge
  3. Evaluation

Pricing for Essentials Series Course II: Applying Digital Analytics:

Member: $850
Non-Member: $1050

How do I get started?

Registration coming Winter 2021

Have any questions? Contact DAA Education Manager, Adrienne Segundo.