Applying Digital Analytics

Applying Digital Analytics

***THIS COURSE IS ONLY OFFERED ONCE PER YEAR.
2019 SESSION IS CLOSED***

 

DAA is excited to announce the launch of the 2nd course in the newly revised, completely online, Essentials Series. This is an interactive, discussion-based education program.

Course 2 will be, Applying Digital Analytics. This will consist of: Coursework/assignments that will be completed weekly prior to the “online class with Anil.” The online class will occur twice a week for approximately 1 hour, with Anil Batra conducting an “online class” format, allowing students access to a SME for Q & A and/or class discussion. Zoom will be used, and sessions will be recorded.

Description of Applying Digital Analytics: This course takes attendees deeper into applying web analytics processes and insight into the pitfalls to avoid. Note that you do not have to have completed the Fundamentals of Digital Analytics course to benefit from Applying Digital Analytics course.

When you sign up for the Essentials Series Online course, Applying Digital Analytics, you will learn key competencies, and gain knowledge and skills in the areas of: data capture and measurement, reporting and forecasting, analytical business culture, site optimization and marketing campaigns.

If you understand the Fundamental of Digital and Web Analytics and are ready to take the next step in your career, then this workshop is for you!

Here’s what you’ll learn:

  1. Assess the Digital Analytics maturity of their organization
  2. Distribute and communicate Web analytics data to create a data driven culture
  3. Improve campaign performance and profitability – Display, Email, SEM, and Social media
  4. Incrementally fine tune the website to create better customer experience and performance
  5. Conduct A/B testing

Class dates/times will be:

Tuesday, September 17th - 12:00 pm ET – 1:00 pm ET
Thursday, September 19th - 12:00 pm ET – 1:00 pm ET
Tuesday, September 24th - 12:00 pm ET – 1:00 pm ET
Thursday, September 26th - 12:00 pm ET – 1:00 pm ET
Thursday, October 3rd - 12:00 pm ET – 1:00 pm ET
Tuesday, October 8th - 12:00 pm ET - 1:00 pm ET
Thursday, October 10th (MAKEUP SESSION IF NEEDED)

Upon completion of the course, candidates/participants will receive:

  1. Certificate
  2. Digital Badge
  3. Evaluation

Pricing for Essentials Series Course II: Applying Digital Analytics:

Member: $850
Non-Member: $1050

Class dates/times will be:

How do I get started?

Have any questions? Contact DAA Education Manager, Adrienne Segundo.