Board of Directors
Director, Platforms & Publisher Marketing, Google
Casey has been working in marketing analytics since 1996. His first foray into web analytics was white-labeling Webtrends into a first generation ecommerce and email marketing platform in 1999. Since those days, Casey has spent the past 15 years in a passionate pursuit of making marketing better through data, technology, and analytics. This journey has encompassed taking new technologies to market while at DoubleClick, overseeing the transition of Webtrends from a single product to a multi-product company as head of strategy, and acting as General Manager for Internet Retailer Top 125 site, Alibris.com. Joining Adometry in March of 2013 as Head of Marketing, Casey is responsible for product strategy and marketing of the Adometry Marketing Intelligence Platform, which combines modern marketing mix modeling, data-driven attribution, and intelligent predictive optimization to give marketers a single solution for managing marketing spend and performance across channels. Casey is also an original co-founder and advisor for SpotRight, a big data startup compiling and modeling billions of social graph connections to inform and target marketing programs. Casey is a regular speaker, moderator, and panelist at regional and national conferences and a frequent contributor to various marketing and analytics publications and blogs. Casey holds an MBA from Regis University with an emphasis in Marketing and Operations Management and has an undergraduate degree is in Electrical Engineering.
Sr. Director, Digital Analytics, Public Broadcasting Service
For nearly 20 years, I have been analyzing consumer behavior on the web to drive business strategies. I have led the Digital Analytics function at PBS for nearly 8 years, growing the team from one analyst to five. I drive the digital media data strategy across our brands and platforms. I have a particular interest in cross-platform digital media usage and measurement. I am an active member of the Digital Analytics Association and the larger web analytics community. I represent PBS as a member of the DAA's Media SIG. I am a co-leader of the DAA Washington, DC chapter and co-chaired the planning committee for the 2013 and 2014 DAA Washington DC symposiums. I have previously served on the board of the Integrated Media Association, a public media association whose objective was to connect digital staff from across public television and public radio and provide professional development and collaboration opportunities. I am frequently invited to speak on digital analytics and measuring user engagement at nationwide industry conferences and public media gatherings. I hold an MBA from Georgetown University and a BS in Marketing from DePaul University.
Head of Enterprise Digital Intelligence and Web Analytics The Vanguard Group
Rusty Rahmer is an experienced digital leader, with over 10 years of experience driving digital strategy, technology program planning, and delivery at Vanguard. Since 2013 Rusty has been leading Vanguard’s enterprise digital intelligence program and has since built and managed the firm’s Digital Intelligence Center of Excellence. Rusty’s expertise is centered in developing digital program strategy, inspiring business leadership to invest, and providing program leadership through organizational construction and operational transformation.
Senior Partner, Analytics Demystified
Adam Greco is a longstanding member of the analytics community. He has managed web analytics at the Chicago Mercantile Exchange and Salesforce.com. He was one of the early founders of Omniture, a leading web analytics technology firm and has also provided consulting services via Web Analytics Demystified. Mr. Greco has written hundreds of web analytics blog posts and also authored the definitive book on Adobe SiteCatalyst. He has also presented at numerous industry events, co-presented the Beyond Web Analytics podcast and was a nominee for the industry's most influential contributor.
Jim Sterne produced the world's first Marketing on the Internet seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and Internet entrepreneurs, Sterne focuses his 30 years in sales and marketing on measuring the value of a web site as a medium for creating and strengthening customer relationships.
Sterne has written seven books on Internet advertising, marketing, and customer service including, his most recent, Social Media Metrics: How to Measure and Optimize Your Marketing Investment.
As a Founding Director and President since 2004, Jim is the Association's spokesperson and chief cheer-leader, leading the organization to deliver on its mission - uniting and educating analytic professionals, consultants, practitioners and educators.
Senior Director of Product Marketing for Analytics, Adobe
In his role at Adobe, Jeff is responsible for the ultimate market success of Adobe Analytics. This includes working with R&D, customers and industry leaders to advance the scope of business problems Adobe Analytics solves and overseeing marketing globally for the product line. Jeff has driven the market introductions of Adobe Analytics, Adobe Analytics Premium, Adobe Analytics for Mobile Apps and Adobe Analytics for Video as well as advanced analytics capabilities such as: anomaly detection, contribution analysis, algorithmic attribution, predictive intelligence, propensity scoring and the 2016 DAA Awards of Excellence nominee, Analysis Workspace. In addition to helping shape the strategy, Jeff has represented Adobe Analytics at numerous analyst, press, third party and Adobe-sponsored events. During his time at Adobe, Adobe Analytics has received numerous accolades from all major analyst publications. Most recently Adobe was recognized as a leader in the Forrester Wave for Customer Analytics (the first year Adobe Analytics has participated.) Jeff has been working in tech marketing, sales and product management roles for the past 21 years. Prior to joining Adobe, he ran Marketing for AtTask (now Workfront), a hyper-growth SaaS project management company. He holds a Bachelor of Arts degree from Brigham Young University in Russian and Business.
Vice President, Business Intelligence, Gannett, USA TODAY Network
Director, Digital Analytics & Optimization, UBS
Marketing Principal (Interactive Marketing Strategist), FedEx Services (USA)
Ned Kumar is an Interactive Marketing Strategist at FedEx Services. He has over nineteen years of experience in customer analytics, with expertise in both online and offline channels. Ned is a frequent speaker at various conferences on topics related to analytics, Big data, search optimization, and change management.
Throughout his career Ned has played a leadership role in designing data-driven customer strategies but more recently his passion has been in driving channel agnostic concepts to better understand customer interactions holistically.
Ned is a member of various professional organizations, a Certification Board Member at the Digital Analytics Association and also an Online Tutor for the University of British Columbia's Award of Achievement in Web Analytics Program. In his previous job as an Asst. Professor of Marketing & Management, Ned taught senior level courses in Strategy, Quantitative Analysis, and Decision Support and has numerous journal publications to his credit.
Managing Director, MaassMedia LLC
Principal Group Program Manager,Customer Data & Analytics, Microsoft Corporation
Founder, Analytics Pros
Charlotte and her husband, Caleb, founded Analytics Pros in 2009. Since the founding, Charlotte has served in a variety of leadership roles, including CEO and Human Resources. In addition to her role in the Seattle Chapter DAA, Charlotte speaks at various eventsâ€”from Superweek and the DAA to Shared Assessments and the Global Leaders Summit. Charlotte is passionate about company culture, understanding Millennials, and championing digital analytics in the wider world. Charlotte currently sits on the board of Career Pathways and Entrepreneurâ€™s Organization. Sheâ€™s also a member of the DAA Corporate Advisory Board and the DAA Seattle Chapter Board. In addition to her 14 years of volunteering with Medical Teams International, Charlotte has assisted in fundraising efforts and the planning of their annual event.
University Board Liaison
Executive Director, Institute for Advanced Analytics
Michael Rappa is Executive Director of the Institute for Advanced Analytics and a member of the faculty in the Department of Computer Science at North Carolina State University. As head of the Institute, he leads the nation’s first Master of Science in Analytics as its founder and principal architect. Before joining NC State as Distinguished University Professor in 1998, for nine years he was a professor at the Massachusetts Institute of Technology.
Dr. Rappa has 25 years of experience as a professor working across academic disciplines at the intersection of management and computing. An accomplished researcher and instructor, his passion is to bring an entrepreneurial and forward-thinking mindset to innovation in higher learning. His current role is to prepare a new generation of data savvy professionals for leadership in a digital world. Since launching the Institute in 2007, the Master of Science in Analytics has grown into one of the largest and most selective graduate degree programs on campus. As a group his students are among the most sought-after graduates of the university.
Rappa is perhaps most widely known as the creator of “Managing the Digital Enterprise,” an innovative and award-winning educational Web site devoted to the study of management in the digital world. Launched in 1999, originally as the foundation for a course he taught, the site is a valued resource used by several million learners and hundreds of university instructors from around the world—and a precursor to the massive open online course (MOOC). In 2010, Rappa presided as general co-chair at the 19th International World Wide Web Conference, the premiere annual gathering of the Web research community.
Rappa began his teaching career at the University of Minnesota, where he earned his doctorate in 1987. He also holds a bachelor’s degree from Union College. Recently, he had the pleasure of watching his two alma maters face-off in the NCAA Hockey Championship Game.
VP of Strategic Insights & Research, Viacom Entertainment Group, Viacom Media Networks
Shari Cleary has more than 14 years of experience in digital analytics and is currently the vice president of digital strategic insights and research for the Viacom Entertainment Group. In this role, she is responsible for all digital analytics for Comedy Central, Spike Digital Entertainment and TV Land. Cleary is currently on the Board of Directors for the Digital Analytics Association (DAA), co-founded the DAA Media Special Interest Group, and was a finalist for the DAA’s Practitioner of the Year Award. Prior to joining Viacom, Cleary was a digital marketing consultant for Visual Sciences (acquired by Omniture) and worked closely with Media and Content customers to optimize their web analytics. She was also the director of research for CBS Digital Media from 2002-2006. Cleary was first introduced to digital media research when she joined Media Metrix (acquired by comScore) in 1999. At Media Metrix, she was a research analyst and was also responsible for training Media Metrix analysts worldwide. Cleary has spoken at numerous industry conferences worldwide including Emetrics Summits, X Change, ACCELERATE, and Stanford’s Web Publishing Conference. She was selected for the Women in Cable Telecommunication’s (WICT) Rising Leaders Program and graduated from Binghamton University’s School of Management.
Managing Director, SmartCurrent, Inc.
Andrew has been a digital marketer for over 20 years; and is a Founder of the Digital Analytics Association and Director Emeritus. He built some of the first web sites in the early 1990s, and pioneered in 2013 the concept of Convergence Analytics, which predicted the digital marketing and measurement landscape now common in 2017.
He also published his futurist book Digital is Destroying Everything (Rowman & Littlefield) in 2015, in which he accurately predicted a number of trends gaining momentum today, including the increasing impact of algorithms on the professional job markets, the staggering political influence of social media, and the dangers of international cyberwar.
He is also a senior practitioner in the digital marketing space, having founded Technology Leaders, a digital analytics consulting company, in 2002; and Efectyv Marketing in 2012. From 2012 through 2015 he was a regular columnist on the topic of digital analytics for ClickZ, which was named 2013’s online publisher of the year.
Over the years he has worked with Fortune 500 senior marketing and insights executives in consumer packaged goods, media, real estate, insurance, pharmaceuticals, professional services and accountancy, as well as the non-profit space. Formerly he was an instructor in advanced computer graphics at The Pratt Institute, and taught data visualization classes at the Dynamic Graphics Education Foundation.
Author and Speaker
Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. Bryan is a professional marketing keynote speaker who has been the keynote speaker for corporate events and conferences such as Search Engine Strategies, Shop.org, Direct Marketing Association, DreamForce, E-consultancy, Emerce, SEM Konferansen Norway and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Digital Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (e.g., Bazaarvoice, UserTesting.com, Monetate, Runa.com, TagMan, BoostCTR, OneSpot etc.).
Bryan Eisenberg is the recognized authority and pioneer in online marketing, improving online conversion rates, persuasive content, and persona marketing. Bryan was been recognized by eConsultancy members as one of the top 10 User Experience Gurus, he was selected as one of the inaugural iMedia Top 25 Marketers, and a DMEF Rising Star Award winner in 2010.
Bryan has been a featured expert by The Wall Street Journal and the The New York Times and been quoted in Business 2.0, CXO Europe, Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft’s bCentral, MarketingSherpa, the Toronto Star, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and improving online conversion rates.
In 1998, Bryan co-founded FutureNow Inc. (Bryan & Jeffrey are no longer associated in any way with FutureNow) , the company has been helping businesses generate more engagements, leads, subscriptions, and sales with its unique framework he helped develop, Persuasion Architecture®. Bryan’s proudest professional accomplishments are the thousands of companies, students and clients, including HP, NBC Universal, GE, WebEx, Overstock and Dell, that have consistently enjoyed dramatic improvement in sales.
Vice President of Marketing, ForeSee
Currently, Richard Foley is a World Wide Product Manager and Strategist for SAS Institute, a leader in customer analytics. As product manager Richard’s primary function is to gather user requirements and to pontificate the necessity for better web analytics. Richard is also a firm believer in aligning web strategies with corporate strategies. Richard has had numerous speaking engagements about web analytics from sitting on panels such as Council of American Survey Research Organization, to keynote speaker at a Business Intelligence Forum.
Richard Foley has been active in the Web Analytics community since 1996 where he worked on implementing web analytics standards and KPIs for Medscape, now part of WebMD.
Before entering the new fast growing field of Web Analytics, Richard worked as a Risk Manager at a large financial intuition, and as a self employed contractor for Risk Management. The knowledge gained as a Risk Manager was provided Richard with a unique understanding of how important proper business strategies are in running an organization.
Partner and Conference Director, Digital Strategy Conference
Andrea Hadley is a digital marketer, consultant, event producer and industry advocate. After transitioning from the newspaper industry in 1997 and earning her Certificate in Internet Marketing from UBC, she founded web marketing consultancy NetSetGo Marketing Ltd (1998 – 2010); partnered with global event producer Rising Media to bring the eMetrics Summit and Search Marketing Expo to Canada (2007 – 2011); co-founded the International Internet Marketing Association in 1998 and Digital Analytics Association in 2004; and currently serves on the Advisory Board for the University of British Columbia Certificate in Digital Strategy.
In 2012 her passion for digital transformation amplified as the web, mobile and social collectively tipped into media dominance. When it became clear that the question being asked by business was no longer how do we increase customers to our website? But rather how do we integrate digital to improve the business overall? That passion gave way to the forming of dStrategy Media and launch of the Digital Strategy Conference.
Director of Strategic Services, Cardinal Path
Stéphane is the Director of Strategic Services for Cardinal Path and drives the creation of innovative company-wide solutions and digital measurement strategies designed to deliver maximum value and insight to clients. His knowledge and thought leadership led the Digital Analytics Association to name him as one of the most influential industry contributors in 2011 and 2012.
Among his many accomplishments include: creator of the Online Analytics Maturity Model; creator of WASP (Web Analytics Solution Profiler), gaAddons, the “Just-in-Time” tagging methodology, and one of the first persons to receive the DAA Certified Web Analyst title.
Stéphane is called upon frequently to keynote and speak at conferences, was a Director and Board member of the Digital Analytics Association, and is frequently quoted in the media on issues related to digital measurement. He holds an MBA in eBusiness from Laval University (Québec City) where he teaches a graduate class on web analytics, and also lectured the Award of Achievement in Web Analytics and Fundamentals of Business Analysis classes at the University of British Columbia. Stéphane and his wife Josée live in an 18th century farmhouse near Québec city with their two children and golden retriever.
Senior Partner, Cardinal Path
Alex manages Cardinal Path, a web analytics / site optimization consulting firm dedicated to helping clients realize the full potential and value of their online channel. He has worked with and led web analytics and online performance measurement initiatives for clients in the public, private, non-profit and education sectors. Alex is the past President of the Digital Analytics Association. He has been a speaker at many conferences and teaches web analytics courses for DAA Essential Series and Web Manager University.
Senior Partner, Analytics Demystified
John Lovett is a long time digital analytics industry veteran who leads the Strategy Practice at Analytics Demystified. John has audited and evaluated dozens of enterprise analytics organizations and helps transform their practices from status quo to best-in-class analytical organizations. His work has affected change in overarching strategies, process, reporting, governance, and team development. Prior to joining Analytics Demystified, John was a Senior Analyst at Forrester Research where he led the Analytics and Optimization practice. John served as the President of the Digital Analytics Association and is a tireless evangelist for the digital analytics industry. John is a highly rated presenter on analytics and digital marketing topics and the author of Social Media Metrics Secrets (Wiley 2011).
SVP, Customer Engagement, iJento
Neil Mason is SVP, Customer Engagement at iJento. He is responsible for providing iJento clients with the most valuable customer insights and business benefits from iJento's digital and multichannel customer intelligence solutions.
Neil has been at the forefront of marketing analytics for over 25 years. Prior to joing iJento Neil was Consultancy Director at Foviance, the UK's leading user experience and analytics consultancy, heading up the user experience design, research and digital analytics practices. For the last 12 years Neil has worked predominantly in digital channels both as a marketer and as a consultant, combining a strong blend of commercial and technical understanding in the application of consumer insight to help major brands improve digital marketing performance. Neil is also a frequent speaker at conferences and events and writes a regular column on ClickZ.
Neil's expertise ranges from advanced analytical techniques such as segmentation, predictive analytics and modelling through to quantitative and qualitative customer research. Neil has a BA in Engineering from Cambridge University and an MBA and a postgraduate diploma in business and economic forecasting.
Group Vice President, Product Management, comScore
Jodi has been working in Web Analytics since 2002 and joined comScore as the Sr. Director of Product Management in March of 2010 where she is responsible for developing and managing comScore’s census based measurement products and services including their web analytics platform, Digital Analytix. Prior to joining comScore, Jodi served as Director of Data Strategy and Analytics for Clearspring Technologies where she was responsible for utilizing data to develop and test business models and drive product strategy for the Clearspring widget platform and AddThis sharing products.
She is an active member of the Digital Analytics Association, a frequent speaker at the eMetrics Summit and OMMA Metrics and Measurement. Jodi graduated from Pepperdine University with a B.S. in Business Administration and holds an MBA from American University with an emphasis in Finance and Management of Global Information Technology.
Senior Vice President & General Manager of Omni Channels, American Eagle
Joe Megibow is the SVP and General Manager of Omni-channel Ecommerce at American Eagle Outfitters. In his role, Joe has global P&L responsibility for the American Eagle and Aerie online businesses (desktop and mobile), ownership of omni-channel customer-facing technology, engineering, CRM/loyalty, online marketing, analytics, and customer service.
Prior to American Eagle, Joe was VP and General Manager of Expedia.com where he had P&L responsibility for the US business with direct ownership of marketing, merchandising, and operations. In this role, Joe led the launch of the successful "Find Yours" brand campaign and viral "Find Your Understanding" videos. Joe grew the business for the first time in 5 years using skills honed during his tenure in previous analytical roles.
Joe also held the role of VP, Mobile and eCommerce Optimization at Expedia, with global product management responsibilities of search, checkout, and all mobile initiatives, as well as ownership of analytics, optimization, and site experimentation. Joe joined the Expedia, Inc. family in 2006, heading up Online Marketing and Customer Experience for hotels.com.
Joe worked for seven years as a charter employee of Tealeaf Technology where he held a variety of leadership roles. Prior to 2000, Joe held management positions at Ernst & Young Management Consulting, where he launched the Java Services practice, E&Y's first e-commerce practice; and held engineering positions at EDS in their Advanced Technology Group.
Joe was recognized in 2011 as Practitioner of the Year by the Digital Analytics Association and is currently serving on the DAA Board of Directors.
CEO and Founder of x.ai
Dennis is the CEO and Founder of x.ai, whose artificial intelligence driven personal assistant lets people schedule meetings using plain English and nothing more than a CC to firstname.lastname@example.org. He’s a pioneer and expert in the analytics, optimization and big data space and has been since its inception – he is also a fully-fledged entrepreneur and successfully delivered a number of company exits. He’s an accredited Associate Analytics Instructor at the University of British Columbia, the Author of Data Driven Insights from Wiley and a frequent speaker on the subject of Analytics and Data. A native of Denmark, Mortensen currently calls New York City his home
Bob’s been active in digital analytics for almost 20 years, first as co-founder of Accrue Software, a provider of large-scale web analytics, later leading data teams for Yahoo! and eBay, and more recently managing the product portfolio for Hadoop vendor Hortonworks. To fill the void of not being on the DAA board, Bob’s been a full-time dad while he plans his next data/analytics adventure. In 2011 Bob was named by Information Management magazine as one of the top 25 information managers, and was also a finalist for the Web Analytics Association’s practitioner of the year. Bob serves on the eMetrics Summit advisory council, and if he ever tweets, it's at @bobpage.
Seth Romanow, Vice President, Client Partner
Seth is Vice President, Client Partner with responsibility for the Microsoft relationship with Merkle. Seth recently joined Merkle from Harte Hanks. There, as VP, Worldwide Sales Operations, he created the sales operations function and managed CRM, pricing, sales training, inside sales and lead generation, and sales automation platforms. Prior to that role, Seth led strategy and insight for Harte Hanks’ B2B Tech vertical, where he helped clients improve how they engaged with customers and prospects through digital and social channels.
Seth has also held senior leadership roles at Microsoft, HP, Wunderman and BBDO. He’s a founding board member and a past president of the Digital Analytics Association and has been a featured speaker at eMetrics Summits, Ad:Tech Forum, DMA and other conferences. He has also written articles and white papers on digital branding, data quality, and marketing data management. He received his MBA in Marketing from NYU’s Stern School of Business and an AB in Political Science and Russian Studies from Occidental College in Los Angeles. He also studied at the University of Oregon School of Journalism.
Rand is considered by many a new marketing and media pioneer and innovator. In his twenty years as a high technology executive he has led world known brands like Software Publishing/Harvard Graphics and is credited with many transformational products and solutions; from the early PC-based paint and draw systems to creating one of the first DTP products. In 1996 he founded and was CEO of Keylime Software, one of the first Web Analytic applications (acquired by Yahoo); was an executive at NetIQ/WebTrends, and was the CMO of WebSideStory through its 2004 IPO until 2007. Most recently he was General Manger Internet Products at Unica and is currently CMO of Insideview. He was named one of the Top 100 BtoB marketing executives by BtoB Magizine, is a regular speaker on digital marketing topics and is widely quoted in national publications. He is a founder and past board member of the Digital Analytics Association, and currently sits on the board of several companies and is a partner in his consulting firm, Rand Schulman Partners.
When not on mountain trails with his bike, which is most of the time while he's not in the office, you will find him somewhere in or on the water, sailing off the coast or in the surf zone.
Shubhra Srivastava, Director, Digital Analytics, American Express
Shubhra joined American Express in 2011 and is responsible for all tracking, tagging and analytics strategy for the enterprise wide solutions in her current role. Prior to this, Shubhra was driving the acquisition strategy for new card members through all digital channels including social, mobile, aggregators, display media, paid search and onsite. Shubhra has been working on brining emerging technologies like data management platform to Amex for digital segmentation and targeting.
Prior to American Express, Shubhra was the Head of Measurement at Nokia where she built a global measurement platform for the enterprise mobile strategy. This was key to measuring customer engagement in various mobile services such as navigation, music, games and apps. Prior to Nokia, Shubhra was the Senior Manager for Customer Insights at InterContinental Hotels Group where she developed several leading edge methodologies to optimize site experience and built cross channel insights for a full 360 degree view of the customer.
Prior to InterContinental Hotels, Shubhra held roles in marketing analytics, forecasting and statistical analysis at Axciom and Federal Express.
Shubhra has led market-disrupting initiatives in digital analytics and has constantly been at the forefront of applying analytical techniques to emerging consumer channels. She is an active member of the digital analytics community, with multiple speaking engagements at the eMetrics summit and has also served on the board of the Web Analytics Association. She lives with her husband and two sons in New York.