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The University of British Columbia - Creating and Managing the Analytical Business Culture
Date(s): January 12, 2016 - February 10, 2016
Time: All Day
Event Website: https://cstudies.ubc.ca/courses/creating-managing-analytical-business-culture/iv202
This course can be applied to the UBC/DAA Award of Achievement in Digital Analytics or the Certificate in Web Intelligence.
- creating an RFP
- examining the typical sales cycle process
- understanding various models for data collection including quantitative and qualitative data
- characteristics of the Web Analytics Manager position
- establishing a process for requesting reporting and/or analysis
- functional ownership for web analytics data
- incorporating web analytics elements into existing processes
- product roadmap for KPI dashboard
- how reporting drives investigative analysis
- managing downward and upward - promoting the analytics culture
- establishing baselines and creating the impact / pro-forma analysis
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